What’s next for Karan Bedi and Amogh Dusad after Prime Video & MX Player’s integration?

As Gaurav Gandhi is expected to continue leading Amazon’s unified streaming business, industry attention is now turning to the future roles of Karan Bedi and Amogh Dusad

by Kanchan Srivastava
Published: May 7, 2026 5:05 PM | 4 min read

Amazon has integrated MX Player into Prime Video, consolidating its free and paid streaming services under a single structure, which has raised questions about the future roles of executives Karan Bedi and Amogh Dusad.
Gaurav Gandhi will continue to lead the combined platform, while industry speculation suggests that Bedi's transition may be more complex due to overlapping functions, whereas Dusad is expected to adapt smoothly.
The integration is seen as a strategic shift towards simplifying Amazon's video ecosystem in India, aiming to create a unified platform that encompasses various video-on-demand services and enhances advertising capabilities.
Speculation surrounds Bedi potentially joining Aditya Birla Group’s Applause Entertainment, but no official changes to executive roles have been announced by Amazon at this time.

Amazon’s decision to integrate MX Player into Prime Video has triggered fresh industry speculation around the future roles of senior executives Karan Bedi and Amogh Dusad, both of whom played central roles in shaping Amazon’s free streaming ambitions in India.

The integration, announced in a blog post on Thursday morning, consolidates Amazon’s free and paid streaming offerings under a single Prime Video-led structure. While Gaurav Gandhi — Vice President, Asia-Pacific and ANZ, Prime Video — will continue to lead the combined platform, the move has sparked conversations within media and streaming circles around how leadership responsibilities could evolve for Bedi and Dusad.

Until now, Amazon’s AVOD strategy had largely been driven through the combined Amazon miniTV and MX Player ecosystem. While Girish Prabhu, currently Vice President & Head of Amazon Ads India, handles Media Monetisation of Amazon MX Player, Karan Bedi serves as Director & Head of Amazon MX Player, overseeing the platform’s business and growth strategy. Bedi has been leading the platform for several years since it was part of the Times group.

Amogh Dusad, who currently serves as Director & Head of Content at Amazon MX Player, has been instrumental in building the platform’s originals and programming slate following its acquisition by Amazon. Prior to this, he headed content at Amazon miniTV.

Industry executives believe Amogh Dusad, who was brought into the Amazon ecosystem during Gaurav Gandhi’s tenure, is likely to transition smoothly into the new integrated structure as well. However, Bedi’s transition could be relatively more complex, given the consolidation of overlapping business and platform functions under the unified structure.

As of now, Amazon has not officially announced any changes in designation or roles structures for Gandhi, Bedi or Dusad. e4m reached out to the platform and all leaders to understand the leadership changes, if any. Amazon’s response was awaited till the time of publishing this report.

“Whenever such integrations happen, overlaps across business, content, and monetisation functions naturally come under review,” said a senior streaming executive, requesting anonymity. “The market will closely watch whether Amazon expands their mandates internally or aligns them to newer strategic roles.”

Another industry executive said the integration reflects Amazon’s intent to simplify its video ecosystem rather than operate fragmented streaming brands. “Prime Video is now becoming Amazon’s central entertainment hub in India. The interesting part will be how leaders who built the AVOD business are repositioned within this larger structure,” the executive noted.

Interestingly, it is also being speculated that Bedi might join Aditya Birla Group’s content arm Applause Entertainment, replacing CEO Sameer Nair. However, Bedi and Applause have so far refrained from commenting on such speculations.

Notably, both Amazon miniTV and MX Player operated as free streaming platforms. Amazon had acquired select MX Player assets nearly two years ago and subsequently merged them with miniTV to create Amazon MX Player.

Industry executives tracking the development believe the integration marks a broader strategic shift from operating parallel streaming brands to building a single scaled ecosystem spanning Advertising Video on Demand (AVOD), Subscription Video on Demand (SVOD), Transactional Video on Demand (TVOD), and add-on subscriptions.

The move also sharpens Amazon’s advertising ambitions in streaming. Amazon MX Player had built significant scale through free originals, dubbed international content, reality formats, and microdramas, while Prime Video largely focused on premium subscription storytelling and franchise-led content.

“With the distinction between free and paid streaming narrowing globally, platforms are increasingly looking at unified consumer journeys,” said another media executive on condition of anonymity. “The integration gives Amazon scale in advertising and subscriptions simultaneously, but internally it also requires a realignment of leadership priorities.”

The development comes at a time when streaming platforms globally are increasingly collapsing distinctions between free and premium video ecosystems, as companies look to drive scale, advertising revenue, and deeper user engagement through unified platforms.