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Marketers and agency executives say conversational intent is potentially richer than conventional signals but the real hurdle is not intent but attribution
As brands rush to react to the same cultural moments, industry experts warn that the format that makes one response sharp can turn the next ten into template work, putting distinctiveness at risk
He walked away with almost nothing. He guaranteed loans. The companies collapsed. The estate was worth ₹32 crore. Banks voted for ₹6.5 crore. How social media got the story completely wrong