Authors

Shubhranshu Singh, Tata Motors CMO

ChatGPT Introduces Advertising: Key Insights on Attention Pricing?blur=25

Guest Column: Marketing veteran Shubhranshu Singh shares in a social media post his take on OpenAI introducing ChatGPT ads in India

Shubhranshu Singh Aug 28, 2026 11:23 AM

Meta?blur=25

Guest Column: Marketing veteran Shubhranshu Singh says the decision shaping how Facebook and Instagram engage with teenagers is bigger news than the fine

Shubhranshu Singh Aug 27, 2026 2:54 PM

Tata Group?blur=25

Guest Column: Marketing veteran Shubhranshu Singh explores why India’s next phase of growth will depend on institutions that can outlast political, economic and generational cycles

Shubhranshu Singh Aug 24, 2026 8:14 AM

Shashi Sinha?blur=25

As Shashi Sinha moves on from Omnicom Group, Shubhranshu Singh describes the veteran’s journey beyond professional milestones

Shubhranshu Singh Jul 28, 2026 11:20 AM

Publishers Face New Reality as Google Traffic Declines?blur=25

Guest Column: Marketing veteran Shubhranshu Singh shares his take on why publishers must assess - what happens if we switch Google off entirely

Shubhranshu Singh Jul 27, 2026 8:54 AM

FIFA World Cup?blur=25

Guest Column: Marketing veteran Shubhranshu Singh shares how the timings for the FIFA World Cup could not be better because the times could not be worse

Shubhranshu Singh Jun 3, 2026 10:40 AM

Vaibhav Sooryavanshi?blur=25

Guest Column: Marketing veteran Shubhranshu Singh explains how regional cricket leagues could help discover and develop more talents like Vaibhav Sooryavanshi across India’s cricket ecosystem

Shubhranshu Singh May 30, 2026 10:21 AM

The Importance of FIFA for Indian Marketers?blur=25

Guest Column: Shubhranshu Singh writes on how the football World Cup has never been an Indian sport, and why that is precisely the point

Shubhranshu Singh May 28, 2026 8:46 AM

Meta?blur=25

Marketing veteran Shubhranshu Singh writes that Meta’s AI-driven restructuring signals that artificial intelligence is beginning to replace human talent at the core of the marketing and media business

Shubhranshu Singh May 21, 2026 8:42 AM

tv?blur=25

Marketing veteran Shubhranshu Singh writes that connected TV and FAST channels are not replacing television but reviving its core habits—shared, scheduled, advertiser-funded viewing

Shubhranshu Singh May 18, 2026 8:15 PM

Shubhranshu Singh, Goafest?blur=25

Marketing veteran Shubhranshu Singh reacts on the criticisms around Goafest, but asks - What is the alternative institutional infrastructure?

Shubhranshu Singh May 11, 2026 9:14 AM

Shubhranshu Singh ,CNN, Ted Turner?blur=25

Marketing veteran Shubhranshu Singh has penned a tribute on the passing of CNN Founder Ted Turner

Shubhranshu Singh May 7, 2026 9:54 AM

Singh?blur=25

Advertising gave Prasoon Joshi precision and the ability to distill complexity into a few memorable words, writes Shubhranshu Singh

Shubhranshu Singh May 3, 2026 2:57 PM

Sachin Tendulkar?blur=25

Guest Column: On Sachin Tendulkar's birthday today, veteran marketer Shubhranshu Singh highlights how he has evolved from a cricketing icon into a timeless brand

Shubhranshu Singh Apr 24, 2026 10:41 AM

Shubhranshu Singh?blur=25

Shubhranshu Singh, board member Effies LIKNS foundation, Forbes Global’s most influential CMO, writes a review on his takeaways from Cannes Lions 2025

Shubhranshu Singh Jun 23, 2025 9:24 AM

Shubhranshu Singh Tata Motors?blur=25

What began as a quarterly earnings report turned into a landslide of reversals that have shaken the company’s foundation & cast doubt on its future dominance, writes Tata Motors’s Shubhranshu Singh

Shubhranshu Singh Aug 19, 2024 3:12 PM