Conceptualised by Ogilvy, the campaign includes TVCs and digital content for customers across India

exchange4media Staff 5 days ago

Manish Tiwary, Vice President, Amazon India spoke on ‘The new battle place in an interconnected world'

exchange4media Staff 5 days ago

The second edition of ISA CEO Conference will be held today at ITC Maratha, Mumbai

exchange4media Staff 1 week ago

The second edition of ISA CEO Conference is scheduled to take place on March 18 at the ITC Maratha in Mumbai

exchange4media Staff 1 week ago

WATConsult's Ecommencify division decodes Indian language users to deliver 16X return on investment over the last quarter on Amazon

exchange4media Staff 1 week ago

Amazon India bags Advertiser of the Year award, while fbb's Fashion Glam Tram wins the award for Campaign of the Year

exchange4media Staff 08-March-2019

Latest campaign by Isobar India takes influence from popular children’s rhymes, each film throws light on a prevalent fear that parents unintentionally pass on to their daughters

exchange4media Staff 07-March-2019

The show, also the streaming debut of Akshay Kumar, marks the second collaboration between Amazon Prime Video and Abundantia Entertainment

exchange4media Staff 06-March-2019

The event will be held on March 18 and will see industry experts from Google, Marico, GroupM, Star India, Aditya Birla Group among others who will address the sessions & discussions

exchange4media Staff 06-March-2019

A latest study by Hungama Music shows users making an increased preference for content that is local and in their language 

Tasmayee Laha Roy 01-March-2019

The series has been ‘powered by’ Butterfly Ayurveda and will be presented in association with Pipa • Bella

exchange4media Staff 28-February-2019

Nooyi, former PepsiCo Inc Chief Executive Officer, will be on the company’s board

exchange4media Staff 26-February-2019

At the 44th IAA World Congress in Kochi, the Chief Marketing Officer of Alibaba talks about their data-driven new marketing suite called uni-marketing

Tasmayee Laha Roy 22-February-2019

Users of both platforms will benefit from the library of ZEE5 comprising movies, original shows and TV shows, and Gaana’s music library

exchange4media Staff 12-February-2019

Power Sportz is the only dedicated sports news channel on Amazon Fire TV stick;  channel completes the 360-degree circle of availability

exchange4media Staff 01-February-2019

RIL’s Jio venture disrupted the telecommunications space and forced some players to shut shop and others to merge. Its foray into e-commerce is expected to cause a similar dynamic

Ruhail Amin 25-January-2019

Series like ‘Black Sheep’, ‘Ctrl Alt Del’, 'Toofan Mail' & ‘Loose Connection’ have turned out to be major hits despite lack of support from producers and brands

Neethu Mohan 24-January-2019

Listeners can now directly ask Alexa to play music from their favourite movie soundtracks, play music by mood, activity, era, genre, artists or create a playlist just by asking

exchange4media Staff 16-January-2019

Online retailer likely to double ad revenue in next 2 years

exchange4media Staff 14-January-2019

Likely to showcase more content like ‘Luther’ and ‘Dr Who’ along with that being streamed on iPlayer

exchange4media Staff 14-January-2019