Watcho will provide access to a VOD content library of originals, movies and popular shows along with linear TV service

exchange4media Staff 9 hours ago

With festive sales coming to an end, it seems e-commerce giants are going slow with ad insertions on TV

exchange4media Staff 1 day ago

Industry experts share their views on how Amazon’s Sponsored Display Advertising will ease the process of putting up campaigns on the platform, and its impact on the ad sector

Noel Dsouza Oct 15, 2019 8:31 AM

The objective is to capture visibility across top three metros - Delhi, Mumbai & Bangalore

exchange4media Staff Oct 14, 2019 3:13 PM

Ad insertions by Amazon India, which has been ranking as the number 1 advertiser for the past 2 weeks, rose from 14889 in week 38 to 30729 in week 39

exchange4media Staff Oct 9, 2019 8:52 AM

Manish Tiwary, VP - Category Management, Amazon India, talks about new growth parameters the Great Indian Festive Sale 2019 has recorded, marketing strategies and more

Shreshtha Verma Oct 9, 2019 8:49 AM

Through this association, Dish TV and d2h subscribers will be able to seamlessly access Amazon Prime Video app on their TV

exchange4media Staff Oct 7, 2019 12:45 PM

According to the data, Amazon Online India is the top advertiser, leading with 10 per cent insertions

exchange4media Staff Oct 7, 2019 8:33 AM

YouTube has emerged as top publisher; rediff.com and timesofindia.indiatimes.com take next two spots

exchange4media Staff Sep 30, 2019 4:39 PM

d2h subscribers will now be able to set reminders for their favourite programmes, get recommendations on trending programmes and do much more

exchange4media Staff Sep 30, 2019 4:05 PM

66% of Prime members shopping in 24 hours came from tier 2 & 3 towns

exchange4media Staff Sep 30, 2019 1:17 PM

Industry experts explain how they are strengthening their businesses during the economic slump with the help of festive sales

Shreshtha Verma Sep 30, 2019 8:25 AM

The Director, Mass & Brand Marketing, Amazon India, shares the shifts in marketing practices he has observed

exchange4media Staff Sep 30, 2019 8:24 AM

The increased capacity will ensure faster deliveries and enhanced customer experience during the festive season

exchange4media Staff Sep 24, 2019 3:23 PM

Industry experts tell us why targetting premium viewers is important in clinching viewship in the cluttered OTT space

Nafisa Shaheen Sep 23, 2019 9:00 AM

Through this association, HOOQ subscribers can avail a one-click subscription to their favourite content using Amazon Pay. They can also avail exclusive cashback on monthly and annual subscriptions

exchange4media Staff Sep 18, 2019 1:58 PM

Subramaniam, Director & Content Head, Amazon Prime Video talks about increasing competition in the OTT space and why Television will always be a thriving universe

Moumita Bhattacharjee Sep 18, 2019 8:22 AM

Ravi Desai, Director, Mass and Brand Marketing, Amazon India, talks about the 6,000-km truck tour for the sale campaign, the marketing spends and going regional

exchange4media Staff Sep 17, 2019 8:53 AM

Apple is set to launch its OTT service in November at a mere Rs 99 a month. We ask experts what it means for the OTT players in India

Shikha Paliwal Sep 12, 2019 8:53 AM

Industry experts say while consumers are increasingly opting for OTT services, advertising on these platforms is gaining huge demand

Nafisa Shaheen Sep 5, 2019 8:33 AM