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Guest Column: Yesudas S Pillai, Entrepreneur, Investor, Marathoner and a Curious observer, shares how social media drives discovery, but marketplaces build transaction trust
Yesudas S Pillai Aug 18, 2026 8:38 AM
Stuti Ramachandra currently serves as Director, Head of Production & Post- International Originals, India
Our take on this week’s campaigns and a spotlight on fresh ways to turn familiar cultural cues into brand stories
Aryendra Khan Aug 8, 2026 9:36 AM
Alphabet, Meta, Amazon and Microsoft collectively reported another quarter of robust growth, driven by digital advertising, cloud computing and enterprise software
Shantanu David Jul 31, 2026 8:59 AM
Amazon expects third-quarter net sales to be between $197 bn and $202 bn, representing year-on-year growth of 9% to 12%, while operating income is projected to be in the range of $22.5 bn to $26.5 bn
e4m Staff Jul 31, 2026 8:30 AM
Marketers say the next phase of retail media growth will be defined not by shopper data alone, but by how quickly platforms turn that data into actionable insights
Kanchan Srivastava Jul 21, 2026 8:28 AM
As streaming consolidates around a handful of giants, independent OTT platforms are discovering that survival may depend on owning communities, intellectual property and cultural relevance
Kanchan Srivastava Jul 20, 2026 8:32 AM
Brands can opt for shoppable formats integrated in the shows or sponsor premium content, Prime Video has said
e4m Staff Jul 16, 2026 5:49 PM
She held communications leadership roles for several brands, including Netflix India, Vogue India, Lakmé Salon, Audible India, and others
e4m Staff Jul 15, 2026 11:25 AM
Baishali Chatterjee has overall 18 years of experience in brand communications
Prior to his promotion, Ben Rolleston held the role of Head of APAC Enterprise Business Development
Previously, Sharda served as Director - Artist Services at Believe India
Shreya Dutta joins from Amazon Ads where she was Inventory Partnerships India Lead
In this role, Gupta will lead the AI-enabled devices business in India, including Alexa with Echo, Fire TV, and Kindle.
Prior to this, Tyagi served as Director - Client Services at The Trade Desk
e4m Staff Jun 26, 2026 2:59 PM
Amazon Ads says AI is unlocking creativity by removing production barriers, enabling interactive advertising and helping marketers focus on strategy, storytelling and measurable outcomes.
Brij Pahwa Jun 26, 2026 1:13 PM
The e-commerce giant plans to invest $48 billion in the country between 2026 and 2030
e4m Staff Jun 25, 2026 7:41 PM
Direct and Media account for India’s entire Day 3 shortlist haul, while PR, Social & Creator and Creative Data draw a blank
e4m Staff Jun 24, 2026 12:11 PM
She previously held leadership roles at Amazon India, Nykaa and Ekart Logistics
e4m Staff Jun 17, 2026 12:20 PM
Nanda joins bigbasket from Amazon India, where he served as Director, Selling Partner Services
e4m Staff Jun 16, 2026 5:47 PM
As digital fatigue deepens, some of India's sharpest media and creative minds gathered to ask a pointed question: where does consumer attention truly live today, and how do brands reach it?
e4m Staff Jun 11, 2026 10:36 AM
The Parliamentary Committee on Communications and Information Technology is reportedly preparing to summon representatives from Google, Meta, X and Amazon
e4m Staff May 27, 2026 4:51 PM
Prior to joining Flipkart Ads, Anand Ajantiwale spent over a decade at Amazon
e4m Staff May 22, 2026 12:42 PM
Industry conversations around leadership realignment intensify as Amazon folds MX Player into Prime Video
Kanchan Srivastava May 13, 2026 8:46 AM
As Gaurav Gandhi is expected to continue leading Amazon’s unified streaming business, industry attention is now turning to the future roles of Karan Bedi and Amogh Dusad
Kanchan Srivastava May 7, 2026 5:05 PM
The integrated platform will be a free-and-paid streaming service under one brand, spanning SVOD, AVOD, Transactional Video on Demand, and add-on subscriptions
e4m Staff May 7, 2026 11:58 AM
The campaign is brought to life by WPP OpenDoor, WPP Creative and WPP Production
AWS contributed the bulk of earnings, with operating income climbing to USD 14.2 billion from USD 11.5 billion
e4m Staff Apr 30, 2026 9:10 AM
Across the four companies, the narrative is clear. AI infrastructure is scaling. Cloud businesses are expanding, capex is ballooning, and demand for AI workloads is finally translating into revenue
Shantanu David Apr 30, 2026 8:16 AM
A new ‘Amazonia’ logo uses satellite imagery to turn geography into typography, sparking design conversations online
e4m Staff Apr 15, 2026 2:17 PM
AmazonNow, currently operating in a few cities, is part of Amazon’s quick commerce strategy
e4m Staff Apr 8, 2026 12:08 PM
Data shared by platforms with e4m indicates that IPL match hours are increasingly emerging as high-intent shopping windows
Pooja Yadav Apr 7, 2026 9:29 AM
In this role, Rajesh Wunnava will lead product & technology for music growth through Partnerships & Ecosystems
e4m Staff Mar 31, 2026 11:29 AM
At Connected Worlds, Amazon Ads unveiled Creative Agent, Ads Agent, simplified campaign management, Amazon Ads Creators Program to help brands connect with customers
e4m Staff Mar 25, 2026 2:48 PM
The buyer also pointed out discrepancies in the package, alleging that the manufacturer’s seals had been cut and re-taped, and that a suspicious barcode label had been affixed to the box
Vaishnavi Deshpande Mar 24, 2026 6:50 PM
Creative Agent and Ads Agent leverage Amazon’s AI capabilities and first-party insights to help brands create, launch and optimise campaigns
e4m Staff Mar 24, 2026 11:45 AM
Rashii Prabhakar has held leadership roles at INNOCEAN India, Saregama India, among others
e4m Staff Mar 10, 2026 6:54 PM
A Jio Studios Presentation & A PJP Films production, Sankalp will stream from 11th March for free on Amazon MX Player
Amazon surged 11 ranks from 12th position last year to claim the top spot in the 15th Edition of TRA’s Brand Trust Report, dethroning Dell
Her role has been expanded to cover Original Series, Movies , and Licensed titles at Prime Video & Amazon MGM Studios
e4m Staff Feb 27, 2026 3:15 PM
Prior to joining Amazon, Menka Asrani served as Head of Brand Solutions – BigBang.Social at Collective Artists Network
e4m Staff Feb 27, 2026 1:34 PM
Most recently, Bhatia was with Amazon, leading its global video advertising business
e4m Staff Feb 19, 2026 8:01 AM
If advertising is funding the present, artificial intelligence is shaping the future. The defining metric of this earnings season is not revenue or profit, but capital expenditure
Anuja Jain Feb 9, 2026 9:02 AM
Amazon’s operating income increased to $25bn in the fourth quarter, from $21bn a year earlier
At the Dentsu-e4m Digital Advertising Report launch, dentsu’s Narayan Devanathan spoke to Priyanka Khaneja Gandhi of Amazon Ads India on emerging ad models, measurement paradigms and more
Prior to this, Chandru Lakshminarayanan held the role of Head of Programming Strategy, EMEA at the company