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Xiaomi has made a smart move with MI Video and MI Music but there is no immediate threat as the market has the potential to absorb new players, say experts

Moumita Bhattacharjee 6 days ago

Conceptualised in partnership between D1 Creative and Ogilvy, this year’s Mother’s Day campaign has been on air since May 6th

exchange4media Staff 6 days ago

Brands such as Zomato, Amazon, Paytm and SBI General Insurance have come forward to help those hit by the cyclone in whichever ways they can

Anjali Thakur 1 week ago

Amazon, facing backlash from critics who say cashless stores discriminate against the poor, confirmed last month that it was working on a way to accept paper bill and coins

exchange4media Staff 1 week ago

As part of #AirtelThanks programme, Airtel launches new prepaid bundle

exchange4media Staff 02-May-2019

Maheshwar, Alexa Evangelist, Amazon India, spoke on the topic, ‘Giving A Voice To Your Brand’

exchange4media Staff 29-April-2019

With India being one of the fastest growing Voice markets in the world, marketers are experimenting with Voice, studying Indian accents & looking at integrated solutions for the customer

Samarpita Banerjee 25-April-2019

The channel aims to broadcast interesting talk shows covering various industries and genres

exchange4media Staff 23-April-2019

The Pitch CMO Summit Delhi 2019 will be held at The Leela Ambience, Gurugram on Friday, April 26, 2019

exchange4media Staff 18-April-2019

Barry Wacksman, Vice Chairman & Global Chief Strategy Officer of R/GA, says brands should be more proactive when it comes to disruption 

Ruhail Amin 13-April-2019

Speaking on the inaugural day of Goafest 2019, Desai, Director Mass & Brand Marketing, Amazon, spoke about the evolving marketing landscape

Ruhail Amin 12-April-2019

Created by Biswa Kalyan Rath, the series has Shweta Tripathi in the lead

exchange4media Staff 05-April-2019

Advertising industry experts spill the tea on whether OTT platforms and their premium service paywall pose a challenge for advertisers or not

Noel Dsouza 01-April-2019

The e-commerce policy, if implemented in its present form, may prove to be a threat to Originals from global OTT platforms like Netflix and Amazon Prime, say experts

Tasmayee Laha Roy 25-March-2019

Conceptualised by Ogilvy, the campaign includes TVCs and digital content for customers across India

exchange4media Staff 19-March-2019

Manish Tiwary, Vice President, Amazon India spoke on ‘The new battle place in an interconnected world'

exchange4media Staff 19-March-2019

The second edition of ISA CEO Conference will be held today at ITC Maratha, Mumbai

exchange4media Staff 16-March-2019

The second edition of ISA CEO Conference is scheduled to take place on March 18 at the ITC Maratha in Mumbai

exchange4media Staff 15-March-2019

WATConsult's Ecommencify division decodes Indian language users to deliver 16X return on investment over the last quarter on Amazon

exchange4media Staff 12-March-2019

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