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Xiaomi has made a smart move with MI Video and MI Music but there is no immediate threat as the market has the potential to absorb new players, say experts
Moumita Bhattacharjee 6 days ago
Conceptualised in partnership between D1 Creative and Ogilvy, this year’s Mother’s Day campaign has been on air since May 6th
exchange4media Staff 6 days ago
Brands such as Zomato, Amazon, Paytm and SBI General Insurance have come forward to help those hit by the cyclone in whichever ways they can
Amazon, facing backlash from critics who say cashless stores discriminate against the poor, confirmed last month that it was working on a way to accept paper bill and coins
exchange4media Staff 1 week ago
As part of #AirtelThanks programme, Airtel launches new prepaid bundle
exchange4media Staff 02-May-2019
Maheshwar, Alexa Evangelist, Amazon India, spoke on the topic, ‘Giving A Voice To Your Brand’
exchange4media Staff 29-April-2019
With India being one of the fastest growing Voice markets in the world, marketers are experimenting with Voice, studying Indian accents & looking at integrated solutions for the customer
Samarpita Banerjee 25-April-2019
The channel aims to broadcast interesting talk shows covering various industries and genres
exchange4media Staff 23-April-2019
The Pitch CMO Summit Delhi 2019 will be held at The Leela Ambience, Gurugram on Friday, April 26, 2019
exchange4media Staff 18-April-2019
Barry Wacksman, Vice Chairman & Global Chief Strategy Officer of R/GA, says brands should be more proactive when it comes to disruption
Speaking on the inaugural day of Goafest 2019, Desai, Director Mass & Brand Marketing, Amazon, spoke about the evolving marketing landscape
Created by Biswa Kalyan Rath, the series has Shweta Tripathi in the lead
exchange4media Staff 05-April-2019
Advertising industry experts spill the tea on whether OTT platforms and their premium service paywall pose a challenge for advertisers or not
The e-commerce policy, if implemented in its present form, may prove to be a threat to Originals from global OTT platforms like Netflix and Amazon Prime, say experts
Tasmayee Laha Roy 25-March-2019
Conceptualised by Ogilvy, the campaign includes TVCs and digital content for customers across India
exchange4media Staff 19-March-2019
Manish Tiwary, Vice President, Amazon India spoke on ‘The new battle place in an interconnected world'
exchange4media Staff 19-March-2019
The second edition of ISA CEO Conference will be held today at ITC Maratha, Mumbai
exchange4media Staff 16-March-2019
The second edition of ISA CEO Conference is scheduled to take place on March 18 at the ITC Maratha in Mumbai
exchange4media Staff 15-March-2019
WATConsult's Ecommencify division decodes Indian language users to deliver 16X return on investment over the last quarter on Amazon
exchange4media Staff 12-March-2019
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