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This festive season, beauty brands are spending on creators, social, marketplaces, quick commerce and physical retail but marketers are finding it harder to isolate what actually drove sales
At the Pitch BFSI Summit, six leaders unpack where AI can drive value, where human judgment remains critical and how brands can protect customer trust
AI industry leaders have urged governments to establish international safeguards as increasingly powerful systems raise concerns over human control, cybersecurity and global security
Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, writes on how signs of AI fatigue are apparent in the creative agencies
Pradeep Menon. M 46 minutes ago
Singh will focus on scaling Monks’ unitary model across Europe, the Middle East and Africa