Zeenah Vilcassim joins DailyObjects as Global CMO
Prior to this, Zeenah Vilcassim was Interim Marketing Director (India CMO) for Nothing
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Published: Sep 24, 2026 3:30 PM | 1 min read
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- Zeenah Vilcassim has been appointed as the Global Chief Marketing Officer (CMO) of DailyObjects, following her role as Interim Marketing Director for Nothing in India.
- At Nothing, she led marketing functions, including brand strategy and communications, in India's largest market for the company.
- Vilcassim previously held significant roles, including CEO of District by Zomato and CMO for Bacardi India, where she increased profit margins and launched multiple products.
- With over 17 years of experience in brand building and consumer marketing, she has been recognized in IMPACT's 40 Under 40 CMOs in India.
Zeenah Vilcassim has joined DailyObjects as its Global CMO.
She joins after a stint as Interim Marketing Director (India CMO) for Nothing. She was in a consultancy role leading the marketing function for Nothing Tech in India, the largest market by both value and volume. This included brand and product marketing, communications, socials, talent, partnerships, media and analytics.
Prior to that, she was part of the team launching Blinkit and was also associated with District by Zomato as CEO for the ticketing, events and entertainment arm.
Vilcassim was CMO for Bacardi India for nearly six years.
Zeenah led consumer and customer marketing across Bacardi’s full portfolio in India and neighbouring markets after moving from Global Marketing to the India Leadership Team.
She helped shift the organisation’s focus from volume to profitability, increasing gross profit margins from an average of 8% to 32% through a premiumisation-led strategy. During her tenure, she launched eight new products in the market and reduced marketing spend by 21% over two years, while improving marketing efficacy by more than 70%, according to Kantar research.
She was also recognised among IMPACT’s 40 Under 40 CMOs in India.
With over 17 years of experience, Vilcassim brings experience in brand building, consumer businesses and taking propositions into new markets.
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