0101.Today names Adrian Mendonza Chief Creative Officer
Mendonza will lead the creative function across 0101.Today’s Mumbai and Delhi operations
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Published: Aug 31, 2026 11:26 AM | 2 min read
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- Adrian Mendonza has been appointed as Chief Creative Officer at 0101.Today, overseeing creative operations in Mumbai and Delhi.
- He brings over 20 years of experience from senior roles at various agencies, including Rediffusion and Dentsu, and has worked with notable brands such as BMW and Tata Motors.
- Co-founders Ajay Varma and Mihir Mehta expressed enthusiasm about Mendonza's appointment, emphasizing the importance of integrating creativity with data and technology for effective marketing.
- Mendonza expressed excitement about joining 0101.Today, highlighting the team's passion and ambition to create impactful work.
0101.Today has appointed Adrian Mendonza as Chief Creative Officer. In this role, Mendonza will lead the creative function across 0101.Today’s Mumbai and Delhi operations, bringing greater creative depth to the company’s integrated, conversion-led approach to marketing.
With over two decades of experience, Mendonza has held senior creative roles at Rediffusion Brand Solutions, Rediffusion Y&R, Dentsu Marcom, R K Swamy BBDO, Mudra and Contract. He has worked across brands including BMW, Mercedes-Benz, Tata Trusts, Honda, Tata Motors, Airtel, Citibank and Suzlon, and has won several national and international creative honours.
Mendonza has also previously worked with Ajay Varma, Co-Founder and Managing Partner, 0101.Today, during their time at Rediffusion. Speaking about the appointment, Ajay Varma said, “Adrian and I go back to our Rediffusion days, and we have worked together on some wonderful projects. There has always been a great creative partnership between us. Having him now lead our creative operations is something I am genuinely excited about. The response from our clients has been equally encouraging.”
Mihir Mehta, Co-Founder and Managing Partner, 0101.Today, added, “Creative is not an end layer for us. It is fundamental to conversion. Data, technology, media and creative have to work together, and Adrian brings the creative depth and experience to make that happen. We are delighted to have him on board.”
Adrian Mendonza, Chief Creative Officer, 0101.Today, said, “I am genuinely happy to be part of the 0101.Today team. Having spent time with the team and met some of the clients, what struck me was how warm, passionate and ambitious everyone is. There is a real desire to build something meaningful here, and I am excited to be part of that journey. The opportunity to bring creativity together with data, technology and media to create work that actually moves people and businesses is something I am really looking forward to.”
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