Publicis Groupe India names Diwaker Chandani to lead Influential rollout
Influential is the group’s global creator marketing solution
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Published: Apr 20, 2026 9:06 AM | 2 min read
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Publicis Groupe India has rolled out Influential — the groupe’s global creator marketing solution – and has appointed Diwaker Chandani as Managing Partner, Influential India, to lead and scale its influencer capability in the market.
At the core of this offering is Publicis Groupe’s Connected Identity.
As Managing Partner, Influential India, Diwaker Chandani’s mandate is to lead and scale its influencer capability.
Chandani brings close to two decades of experience at the forefront of digital and platform ecosystems, with a proven track record of building and scaling creator partnerships and shaping content-led media transformation across leading global and Indian organisations, including Meta, Zee Entertainment and the Network18 group amongst others.
Anupriya Acharya, CEO, Publicis Groupe South Asia, added, “Influencer marketing in India has reached scale, but it still lacks a unified, data-led foundation. With Influential, we are fundamentally changing that by shifting from a creator-first approach to a cohort-first, identity-led model powered by Connected Identity. By integrating creators, media and commerce on a single data backbone, we are enabling brands to move beyond fragmented execution to precise, measurable and scalable business outcomes.”
Leading this in India, Diwaker Chandani, Managing Partner, Influential India, will lead the build-out of an advanced influencer ecosystem connecting data, creators, media and commerce. He said, “Influencer marketing in India has reached scale, but not maturity. Brands are investing heavily, yet struggling to drive consistent, measurable outcomes. Our focus is to fundamentally change that. By combining data-led audience intelligence with creator ecosystems and media amplification, we are building a model that delivers consistent, measurable outcomes for brands.”
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