#e4mExclusive: Publicis Groupe India appoints Sonal Verma as Managing Director of Arc Worldwide India
Sonal Verma’s mandate is to boost experiential & shopper marketing; will report to Kedar Teny, Chief Product Officer, Publicis Groupe India
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Published: Jan 15, 2026 10:48 AM | 2 min read
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- Publicis Groupe India has appointed Sonal Verma as Managing Director of Arc Worldwide India, enhancing leadership in experiential and shopper marketing.
- Verma will collaborate with Kedar Teny, Chief Product Officer, and focus on expanding the agency's capabilities in experiential and connected commerce.
- With over 25 years of experience, Verma has a strong background in integrated marketing and consumer engagement, having developed large-scale brand experience platforms.
- Her role includes driving business operations and creating solutions that deliver measurable impact for brands, aligning with the growing demand for effective consumer experiences.
Publicis Groupe India has named Sonal Verma as Managing Director of Arc Worldwide India, strengthening its leadership across experiential and shopper marketing.
In this role, Verma will work closely with Kedar Teny, Chief Product Officer, Publicis Groupe India.
Arc Worldwide serves as the Groupe’s experiential and shopper marketing vertical, designed to help brands navigate increasingly complex consumer journeys and decision-making environments.
With over 25 years of experience, Verma brings deep expertise in integrated marketing, experiential strategy and consumer engagement. She has led the creation of large-scale brand experience platforms for both global and regional clients, seamlessly integrating consumer, retail and digital touchpoints.
At Arc Worldwide India, Verma will be responsible for driving business operations, with a strategic emphasis on expanding experiential and connected commerce capabilities. Her mandate includes building future-focused solutions that deliver tangible and measurable impact for brands.
Kedar Teny, Chief Product Officer, Publicis Groupe India, said, “Sonal’s appointment marks a natural progression in scaling Arc Worldwide India’s role in helping brands influence choice at experiential moments of decision. As brands seek growth closer to such moments, Arc Worldwide India’s shopper and experiential capabilities are becoming central to how we deliver impact. Sonal brings the strategic clarity and executional rigour needed to accelerate this momentum and embed these capabilities more deeply across our offerings.”
Speaking about her appointment, Sonal Verma, Managing Director, Arc Worldwide India, said, “I’m excited to join at a time when brands are increasingly focused on creating experiences that influence choice and drive real business outcomes. Arc has a strong global legacy in connected commerce, shopper marketing, retail and brand experiences and I look forward to working with the team and clients to build insight-led, culturally relevant and scalable solutions that sit at the intersection of creativity, commerce and consumer engagement.”
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