Skylight Mediakart appoints Ruchika Pathak as Head of Agency Relationships & Partnerships

Ruchika’s mandate is to drive national-level digital ad revenue growth through strategic agency partnerships & foster relationships with key agency stakeholders

by e4m Staff
Published: Jan 16, 2026 6:25 PM | 1 min read

Skylight Mediakart has appointed Ruchika Pathak as Head of Agency Relationships, further strengthening its leadership team and deepening its engagement with leading media agencies and key advertisers across India.

In her new role, Ruchika will be responsible for accelerating Mediakart’s digital advertising revenue by building and scaling strategic agency partnerships at a national level.

Ruchika brings over 22 years of experience spanning Agency Relations, Digital Advertising, Adtech, and Sales. She adds strong digital expertise and strategic vision to Mediakart, having previously led revenue and partnerships roles at organisations such as Times Internet, Inshorts, and KlugKlug. Over the years, she has worked closely with leading agency networks including WPP, Publicis, IPG, OMG, Havas, Dentsu, and Madison along with other boutique agencies, driving integrated and high-impact business solutions.

At Mediakart, Ruchika will work closely with Saurabh Bhatouria, Nishant Tyagi, Anurag Chopra, and Shahad Anand to drive business growth across key focus areas but not limited to contextual ads, Connected TV, and telco-led targeting solutions.

Commenting on the appointment, Shahad Anand, Business Head, Mediakart, said:

“As we continue on our growth journey, Ruchika brings the right blend of experience, relationships, and strategic thinking to strengthen our agency and brand partnerships. She fills a critical gap in our leadership team, and we are excited about the many chapters ahead as we begin this journey together.”