Purnima Lamba appointed Chief Brand Officer at Mahindra Group
Purnima Lamba joins Mahindra Group following a long career of around 25 years at Unilever
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Published: May 20, 2026 11:06 AM | 1 min read
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- Mahindra Group appointed Purnima Lamba as Chief Brand Officer, effective September 1, 2026, to lead its corporate brand and communications strategy.
- Lamba will focus on developing a brand narrative that aligns with the Group's values and business ambitions, ensuring brand consistency across various business verticals.
- Dr. Anish Shah, Group CEO & MD, expressed confidence in Lamba's global experience and strategic insight to enhance the Mahindra brand.
- Purnima Lamba brings 25 years of experience from Unilever, where she held senior leadership roles and specialized in tech-enabled brand experiences and digital media.
Mahindra Group has announced the appointment of Purnima Lamba as Chief Brand Officer, effective 1 September 2026.
Purnima will shape and steward the Mahindra Group’s corporate brand and communications strategy. She will lead the development and execution of a compelling brand narrative aligned with the Group’s values, vision and business ambitions. She will also oversee brand consistency across Mahindra’s diverse business verticals, ensure alignment with the Group’s purpose-driven identity, and drive initiatives that enhance brand salience across traditional and digital ecosystems.
Dr. Anish Shah, Group CEO & MD, Mahindra Group said: “We are pleased to welcome Purnima Lamba as Chief Brand Officer. Her global experience, strategic thinking, bold creativity and deep consumer insight make her an ideal leader to further strengthen the Mahindra brand. As we continue to build a compelling brand narrative aligned with our values, vision and business ambitions, Purnima’s ability to elevate brands, inspire teams and translate insights into impact will be invaluable. I wish her the very best in this key leadership role.”
Purnima joins Mahindra Group after an illustrious global career spanning around 25 years at Unilever, where she held senior leadership roles across India, the UK and the Netherlands.
Her expertise in building tech-enabled beauty experiences and pioneering digital media models has been instrumental in strengthening brand presence and expanding global footprint.
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