mahindra-group
Mahindra Marazzo

The campaign will leverage digital, social media, on-ground and dealership activation to engage with consumers and celebrate the choices they make together as a family

exchange4media Staff Sep 1, 2019 10:00 AM

Pitch CMO Awards 2019

The Pitch CMO Summit and Awards will take place on March 7 at ITC Maratha in Mumbai

exchange4media Staff Feb 28, 2019 8:58 AM

Vivek Nayer

Nayer, CMO - Group Corporate Brand, Mahindra Group tells us that the latest film from Mahindra Group puts the focus on environmental issues & urges people to plant more trees

Christina Moniz Feb 28, 2019 8:20 AM

Mahindra

Launched to mark National Girl Child Day, the anthem created by artistes Dee MC & Simi Talsania builds on the cause of girl child education through celebration of unconventional career choices

exchange4media Staff Jan 24, 2019 4:41 PM

Union Budget 2016: Deliver on the promise of 'Start Up India', say entrepreneurs

The start-up community is looking for tax breaks, especially on angel investment, an extension of the ease-of-doing-business philosophy, as well as resolution of long standing bills likes the GST from the upcoming Union Budget 2016

exchange4media Staff Feb 25, 2016 7:56 AM

'Make In India' needs disruptive ideas: Anand Mahindra and Kumar Mangalam Birla

At the ongoing ‘Make In India’ initiative in Mumbai, industry stalwarts, Anand Mahindra, Chairman of Mahindra Group and Kumar Mangalam Birla, Chairman of Aditya Birla Group, said that new technologies and better regulation will help the country emerge as the new manufacturing and innovation hub of the world

Abhinn Shreshtha Feb 17, 2016 8:41 AM

Marketing for the new age with Geetu Verma & Vikram Sakhuja @ exchange4media Conclave

HUL's Geetu Verma, will speak about 'Marketing in the new world' in a session chaired by Madison's Sam Balsara, & Maxus' Vikram Sakhuja will take on Pidilite's Anil Jayaraj, Kotak Mahindra's Karthi Marshan & Axis Bank's Sagnik Ghosh in a session titled 'Only digital matters! Or doesn't it?'

exchange4media Staff Sep 26, 2014 8:13 AM

Client-Agency Relationship: A marriage that just has to work

According to industry experts, clients & agencies need to deeply care about each others' profitability and leverage great ideas, strategies and great executions, which will help them win together

Simran Sabherwal May 31, 2014 11:14 AM

Digital now qualifies as a mainstream medium: Karthi Marshan

As consumers are moving more towards digital, we as a brand are suitably leveraging all social media platforms, says the Marketing Head of Kotak Mahindra Group

Priyanka Mehra Apr 18, 2014 9:54 AM

Guest Column: What women want... Listen

Karthi Marshan, Head - Marketing, Kotak Mahindra Group stresses on the need for advertisers to refocus on marketing to women and go beyond the clichéd

Karthi Marshan Apr 4, 2014 9:27 AM

Maxus bags the media mandate for Kotak Mahindra Group

The win comes on the back of multi-agency pitch. Maxus India has added quite a few new businesses this year, including Ruchi Soya Industries, Tata Tea, Redbus and Musafir.com, besides retaining the L'Oreal biz

exchange4media Staff Dec 28, 2013 8:25 AM

Maxus bags the media mandate for Kotak Mahindra Group

The win comes on the back of multi-agency pitch. Maxus India has added quite a few new businesses this year, including Ruchi Soya Industries, Tata Tea, Redbus and Musafir.com, besides retaining the L’Oreal biz

exchange4media Staff Dec 27, 2013 1:43 PM

Decoding what clients expect from their agencies

While clients continue to desire solutions that are better, faster & cheaper, agencies say that they ought to be better remunerated in order to deliver what the clients need. The debate continues...

B Priya Nov 26, 2013 10:27 AM

exchange4media Conclave 2013: What do clients expect from agencies?

The Mumbai leg of the Conclave, to be held on Nov 25, will discuss and debate the dynamics between the two stakeholders and how both can work cohesively to manage expectations

exchange4media Staff Nov 21, 2013 9:08 AM

EEMAGINE 2013 gets underway in Jaipur from today

Bigwigs of the events and entertainment industry converge at Jaipur from Sept 5 to 7 to discuss the challenges & opportunities, besides awarding the EEMAX winners

Saloni Surti Sep 5, 2013 7:40 AM

2-min video: Karthi Marshan on nuances of BFSI marketing

For young players in the BFSI sector, word-of-mouth marketing is slowly breaking the clutter, says Karthi Marshan, Marketing Head, Kotak Mahindra Group

Abhinav Trivedi Mar 12, 2013 10:31 PM

Pathos, Ethos, Logos in Kotak Bank’s communication

Karthi Marshan, Marketing Head, Kotak Mahindra Group decodes how Kotak Bank has used Aristotle’s philosophy while crafting its marketing strategy

Priyanka Nair Mar 7, 2013 8:03 PM

Pathos, Ethos, Logos in Kotak Bank’s communication

Karthi Marshan, Marketing Head, Kotak Mahindra Group decodes how Kotak Bank has used Aristotle’s philosophy while crafting its marketing strategy

Priyanka Nair Mar 7, 2013 8:03 PM

Mahindra rides on print & digital to promote new look

With its new logo, the brand aims to showcase its modern & progressive side. It has earmarked a budget of Rs 2 cr – Rs 2.5 cr for the campaign

Twishy Jan 31, 2013 8:01 PM

‘We have now reached PR 2.0’

Mahindra Group Corp Comm Head Roma Balwani and Prof Janice Neil stress on a human face for corporates to navigate today’s complex business scenario

Shanta Saikia Feb 27, 2012 8:14 AM