TechManch 2025: Rajesh Jejurikar on redefining brand building in the AI era

At a time when marketing is being rewritten by data, disruption, and digital-first storytelling, Rajesh Jejurikar, Executive Director and CEO (Auto & Farm Sectors), Mahindra & Mahindra Ltd., is set to headline e4m TechManch 2025 with a powerful keynote on “Insights that lead to Brand Building”.

Taking place in Mumbai on July 17, the conference comes at a crucial juncture for Indian marketers navigating the intersection of technology, creativity, and consumer trust. Jejurikar’s session will set the tone for a day of future-focused discourse at one of India’s most influential marketing and tech summits.

At Mahindra, Jejurikar has been instrumental in building some of the country’s most trusted and tech-forward automotive and farming brands. His keynote is expected to offer a practitioner’s view into how insights, when combined with purpose and innovation, can lead to long-term brand equity, even in a landscape defined by AI, automation, and fast-shifting consumer behaviour.

His experience across both urban and rural markets makes this address especially relevant for marketers looking to build resilient, inclusive, and future-ready brand narratives.

Organised by Exchange4media, TechManch 2025 brings together marketers, entrepreneurs, tech innovators, agency leaders, and digital strategists to explore how technology is reshaping India’s marketing ecosystem. This year’s key themes include:

• The Power of MarTech in performance, personalisation, and omnichannel strategy
• India’s Digital Transformation and Payments Boom
• Customer Experience 2.0 through AI and hyper-personalisation
• Agentic AI & Brand Resilience
• Short-Form Content & the Attention Economy

Jejurikar’s session on brand building aligns closely with these themes, offering real-world perspective on how leading businesses are applying insight-led strategies to create value beyond the algorithm.

The day will conclude with the 16th edition of the Indian Digital Marketing Awards (IDMA), honouring excellence in digital innovation. Rohit Jawa, CEO & MD - HUL, served as Jury Chair this year, alongside a stellar panel of industry experts.