Tags Of Advertising, TV Media Digital Marketing Agency - Exchange4media

`techmanch`

We're expecting at least 25% growth over last year: Boby Paul, Manorama Online

At the eTechManch, Paul, GM Marketing at Manorama Online, delved into topics like monetisation of news, digital adoption, regional content and more

exchange4media Staff Jul 1, 2021 9:35 AM

In-housing enables different sources of data to talk to each other: Richa Arora

At eTechManch 2021, Arora, Managing Partner and CEO, ESG, Stewardship Services, delivered keynote on ‘New Frontiers: How In-Housing is Changing Digital Marketing’

exchange4media Staff Jun 28, 2021 2:03 PM

'Equity, Evolution, Allegiance: 3 pegs to reintroducing brands in 2021'

At the e4m-eTechmanch, VMLY&R Global CEO Jon Cook shared that it's important for brands to reconnect with consumers with their old, pre-pandemic equity

exchange4media Staff Jun 28, 2021 12:56 PM

'If brands don't personalize, they don't have any reason to exist'

Key industry leaders from different sectors discussed the new age of personalized marketing at the e4m-eTechManch Digital Conference

exchange4media Staff Jun 28, 2021 9:05 AM

'Covid has been the toughest teacher for all marketers to learn and unlearn'

On Day 2 of the e4m eTechmach, panellists spoke at large about growing importance of digital marketing and change in strategies implemented post Covid

exchange4media Staff Jun 28, 2021 8:48 AM

Marketers should use AI, ML-based models for right media mix: Anand Bhadkamkar

At the e4m eTechmach, Bhadkamkar, Dentsu India CEO, deliberated on how marketers should adapt to digital acceleration in terms of their relationship with consumers

exchange4media Staff Jun 26, 2021 8:38 AM

Brands need to build AR capability before it reaches critical mass: David Kaganovsky

While speaking at the e4m eTechManch conference, Kaganovsky, the Global CTO at Wakemaker, reiterated that investing in AR at the right time will help brands reap its benefits when it goes mainstream

exchange4media Staff Jun 25, 2021 9:14 AM

'Look forward to regulations, they can change dynamics of crypto industry'

Ramalingam Subramanian, Head of Marketing at CoinDCX, discusses the future of cryptocurrencies with Voot's Chanpreet Arora at e4m’s eTechManch conference

exchange4media Staff Jun 25, 2021 9:13 AM

Technology has enabled businesses to cater to hyper-segmented needs: Rahul Welde

Rahul Welde, EVP Digital Transformation & Digital Business, Unilever said it's technology that's transforming the way people live, communicate and transact, in his keynote session at e4m eTechManch

exchange4media Staff Jun 25, 2021 8:47 AM

Lines between brand and performance marketing are blurring: Rohit Dosi

At e4m eTechManch, InMobi Director- Microsoft Advertising Rohit Dosi offered more insights about the search medium, said brands are now using search advertising to drive awareness

exchange4media Staff Jun 25, 2021 8:37 AM

Personalizing at scale is imperative today: Deepak Iyer

Iyer, President-India at Mondelez International, emphasized how companies should establish a digital council and reskill teams to stay ahead of the curve In his keynote session at e4m eTechManch

exchange4media Staff Jun 25, 2021 8:29 AM

e4m’s eTechmanch: Experts to share data-driven knowledge on eCommerce marketing on Day 2

Part two of the 2-day virtual conference will take place on June 25

exchange4media Staff Jun 24, 2021 3:49 PM

e4m’s eTechmanch: Experts to present insights on performance & eCommerce marketing

Part one of the 2-day virtual conference will take place on June 24

exchange4media Staff Jun 23, 2021 8:50 AM

'To stay relevant, make customer experience rather than technology the hero'

At the e4m e-TechManch Virtual Digital Conference, industry thought leaders participated in a discussion on 'Digital Strategies to Survive and Thrive in the New Normal'

exchange4media Staff Sep 1, 2020 8:50 AM

e-TechManch: All legendary brands have been backed by communities: Tamanna Dhamija

On Day 2 of the e-TechManch conference, Dhamija, CEO, Co-Founder, Convosight, shared insights on the best-kept secret in digital marketing

exchange4media Staff Aug 29, 2020 9:31 AM

e-TechManch: This is the time to serve and not sell: Raja Rajamannar, Mastercard

Rajamannar, Chief Marketing & Communications Officer and President, Healthcare, Mastercard, spoke about the crises surrounding the world today and how marketers should carry themselves in the future

exchange4media Staff Aug 29, 2020 8:26 AM

Marketers decode changing marketing mix in the digital world

Panellists Pawan Sarda, K.R. Venkatadri and Shamsuddin Jasani discussed why brands and marketers need to constantly innovate to engage with the audience in the New Normal

exchange4media Staff Aug 28, 2020 12:49 PM

Key for brands to come across as authentic, rather than opportunistic: Sapna Chadha

Chadha, Senior Country Marketing Director, Google India and Southeast Asia, spoke about digital’s impact on culture and consumer behaviour

exchange4media Staff Aug 28, 2020 11:42 AM

We got to rip up the business model of the past & reinvent a new one: John Sheehy

The Global Brand President of Starcom Worldwide shared insights on the tension that sits between people and brands & the emerging consumer desire lines

exchange4media Staff Aug 28, 2020 8:51 AM

We need to embrace this uncertainty as we go ahead: Amit Syngle, Asian Paints

Amit Syngle, MD & CEO, Asian Paints, addressed the topic 'Navigating uncertainty through marketing and digital transformations'

exchange4media Staff Aug 28, 2020 8:24 AM