Techमंच: Panellists look at the trends shaping digital marketing (watch the video)

The conversation centred around trends such as how internet and video are becoming synonymous, decentralization of the power of internet and the rise...

Techमंच: Data alone does not work, human element has to be added: Ravi Santhanam, HDFC (video)

At exchange4media's digital conference TechManch, the CMO spoke about digital disruption and its impact on marketers

Techमंच: Marketers have to behave like entertainers and move like startups: Lloyd Mathias (video)

Giving some invaluable marketing tips, Mathias spoke on ‘Battleground Digital: The Challenges Staring At The Marketer In 2018’ at exchange4media’s dig...

Techमंच: Watch Rahul Gautam of Ford India speak on the role of CMOs in a data-driven industry

Gautam, VP, Marketing, Ford India, discussed the importance of marketing, brand building and its relevance in today’s digital world

IDMA 2018: Celebrating the best in the industry

Few moments from exchange4media Group’s Techमंच Digital Conference and Indian Digital Marketing Awards 2018 (IDMA) held in Mumbai

The best stories are created when we bring data into them: Global CDO, MediaCom (watch the video)

Deirdre McGlashan, Global Chief Digital Officer, MediaCom speaks on the use of data, intuition and effectiveness in digital marketing at exchange4medi...

IKEA's #Swedeshi movement is winning hearts

Ulf Smedberg, Country Marketing Manager on IKEA’s marketing playbook for India at exchange4media’s Techमंच

Digital marketing is over-abused and under-leveraged: Shoumyan Biswas, Flipkart

Shoumyan Biswas, Chief Marketing Officer, Flipkart decoded the art of marketing in the new age at the exchange4media TechManch Digital Conference 2018...

Data most important ingredient in digital sphere: Sanjiv Mehta, CEO & MD, HUL (watch the video)

Mehta spoke about ‘The Changing Role of Marketing In Achieving Business Objectives ’ at exchange4media’s TechManch, held in Mumbai

5 secrets to growing marketing influence: Co-founder & CEO, TopRank Marketing (watch the video)

A critical challenge that marketers face today is the crisis in confidence when it comes to marketing says Lee Odden, Co-founder & CEO, TopRank Market...

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