e4m TechManch: Marico’s Vrijesh Nagathan to discuss how tech can decode consumer needs

At the tenth edition of the conference, Vrijesh Nagathan, Chief Information & Digital Technology Officer, Marico, will engage in a fireside chat with Nawal Ahuja, Co-founder, e4m

by e4m Desk
Published: Jul 23, 2026 1:01 PM | 2 min read

e4m TechManch will host its tenth edition on July 24 in Mumbai, focusing on advertising, marketing, and technology.
The conference will feature discussions and keynote sessions on digital marketing trends, including a fireside chat with Vrijesh Nagathan from Marico.
The chat, titled 'From Data to Delight,' will examine how technology aids brands in understanding consumer needs and enhancing experiences.
Key topics will include the use of data and AI for personalization, balancing machine insights with human judgment, and the impact of quick commerce on consumer behavior.

e4m TechManch is back with its tenth edition this year, bringing together some of the brightest minds from the advertising, marketing and technology ecosystem under one roof. The upcoming edition of the digital marketing conference is scheduled to be held on July 24 in Mumbai. The agenda of the conference is power-packed with insightful discussions, keynote sessions and conversations on the trends shaping the future of digital marketing.

One of the key highlights of the conference will be a fireside chat featuring Vrijesh Nagathan, Chief Information & Digital Technology Officer, Marico, in conversation with Nawal Ahuja, Co-founder, exchange4media. The session, titled 'From Data to Delight: Using Technology to Anticipate and Serve Modern Consumer Needs', will explore how technology is helping brands build deeper consumer understanding and deliver more meaningful experiences.

The discussion will focus on how businesses can leverage data, AI and digital innovation to understand evolving consumer behaviour, create personalised experiences and drive long-term customer loyalty. The attendees are set to gain deep insights into how leading brands are using technology not just to respond to consumer expectations, but to stay ahead in the competitive marketplace.

During the fireside chat, Nagathan will also share key insights on some of the key topics like how Marico is using technology to make personalisation more relevant and useful for consumers across different touchpoints, how the company balances machine-led insight with human judgement, how is quick commerce reshaping consumer behaviour and its approach to marketing, distribution and innovation and more.