marico
Conceptualised by VMLY&R, the campaign roped in TV celebrities such as Bharti Singh, Anita Hassanandani, Hina Khan and Deepika Singh, as well as key TikTok influencers
exchange4media Staff May 11, 2020 3:31 PM
Marico's operating margin for the India business has improved to 22.8% in Q4 FY20 as against 21.5% in Q4 FY19
exchange4media Staff May 4, 2020 6:51 PM
It is the first FMCG company to go live directly on the food delivery platforms
exchange4media Staff Apr 5, 2020 4:00 AM
Conceptualised by team WPP, the 'Mere Baal, Meri Jaan' campaign aim to build a deeper connect with women and the brand
exchange4media Staff Mar 16, 2020 5:24 PM
Experts say the trend of Direct to Customer brands looks bullish as Internet penetration is increasing and first-generation online shoppers are evolving
Tasmayee Laha Roy Mar 4, 2020 8:21 AM
The eighth edition of the Pitch CMO Awards also saw the introduction of three new categories – Innovation, Transformation & Growth
exchange4media Staff Feb 28, 2020 9:34 PM
Partnering with Bollywood mothers - Neha Dhupia and Mira Rajput, the brand aims to inspire moms-to-be to stay fit and, focus on self-care and self-love
exchange4media Staff Feb 24, 2020 5:02 PM
Profit after tax stood at Rs 272 crore, an 11% jump from the previous year
exchange4media Staff Jan 31, 2020 8:12 PM
YouTube influencer, Abhijeet Bhansali, who goes by the online name Bearded Chokra was ordered to remove his video negatively reviewing Marico's Parachute coconut oil
exchange4media Staff Jan 16, 2020 5:50 PM
Jayesh Yagnik, Chief Operating Officer, MOMS Outdoor Media Solutions shares insights on Programmatic DOOH, the work the agency has done in that space and his outlook for the OOH Industry for 2020
Noel Dsouza Jan 16, 2020 9:29 AM
Parmar succeeds Andrew Leakey, who has moved to Australia as General Manager
exchange4media Staff Jan 14, 2020 4:08 PM
The outdoor installation for Hair & Care Fruit Oils sensed when trains would arrive at the station, and showed the brand ambassador Shraddha Kapoor’s hair blowing as if windswept by the moving train
exchange4media Staff Dec 17, 2019 5:29 PM
The film was conceptualised and shot by BBH India with Chrome Pictures, and is currently on air in Hindi speaking markets
exchange4media Staff Nov 30, 2019 7:49 AM
Conceptualised by Mullen Lintas, the campaign aims to educate people about lifestyle habits which may have a significant impact on heart health
exchange4media Staff Sep 28, 2019 8:49 AM
The initiative enables volunteers in urban areas to connect with underprivileged children and teach them spoken English through phone calls
exchange4media Staff Sep 10, 2019 4:58 PM
Aggarwal, who stepped down as Marico CMO last December, will be heading the English, Infotainment and Kids cluster
exchange4media Staff Jul 29, 2019 4:17 PM
McCann Mumbai, the incumbent agency, has been working on the account for more than a decade
Neeta Nair Jul 12, 2019 2:04 PM
Gupta, MD & CEO of Marico Ltd, explains the traits & hallmarks that businesses must eye today to ensure future readiness & long-term success
Neeta Nair Jun 27, 2019 2:39 PM
