marico
Advertising and promotional spends was at 8.9% of sales, up 3% sequentially
exchange4media Staff 1 day ago
The actress has been roped in as the new face of the brand
exchange4media Staff Nov 29, 2022 11:48 AM
The outlook for H2 has been 'sanguine', says the company, despite a 3% YoY reduction in PAT
exchange4media Staff Nov 5, 2022 8:02 AM
The company said advertising spends increased on a YoY basis as it maintained investments towards the strategic brand building of core and new franchises
exchange4media Staff Aug 9, 2022 6:04 PM
While some industry experts say that leading corporates acquiring D2C start-ups will see increased spending and new marketing strategies, others opine that the impact may not be significant
Kanchan Srivastava Jul 11, 2022 8:47 AM
Creatives from Amazon, HUL, Marico, Mondelez and Whirlpool awarded in TV category
exchange4media Staff Jun 24, 2022 3:34 PM
At the e4m Indian Marketing Awards, the Marico Founder & Chairperson engaged in an interesting fireside chat with exchange4media Group Founder & Chairperson Annurag Batra
exchange4media Staff Mar 15, 2022 12:55 PM
Desai had first joined Marico in March 2011 and quit the company in 2019 to join Disney+ Hotstar as Vice President & Head - Product Revenue Strategy (Entertainment)
exchange4media Staff Feb 7, 2022 8:30 AM
The TVC highlights the purity of the product, which is also accredited with the famed NMR certification
exchange4media Staff Nov 11, 2021 3:42 PM
The FMCG company has planted over 2400 trees across its geographies, in partnership with Grow Trees (India), Greensavers (Bangladesh) and Shahgra (Egypt)
exchange4media Staff Sep 14, 2021 4:16 PM
Consolidated profit after tax (PAT), grew 8%, rising from Rs 331 crore in Q1FY21 to Rs 356 crore in Q1FY22
exchange4media Staff Jul 30, 2021 6:39 PM
Sahgal was previously the Marketing and Ecommerce Head at Kaya Ltd.
Ruhail Amin Jul 26, 2021 11:50 AM
Srinivas, Director and Head - Global Business Group, Facebook India, discusses how brands are using FB, Instagram & Whatsapp for driving their businesses, interacting with consumers, and more
Tasmayee Laha Roy Jul 21, 2021 9:00 AM
On Day 2 of the e4m eTechmach, panellists spoke at large about growing importance of digital marketing and change in strategies implemented post Covid
exchange4media Staff Jun 28, 2021 8:48 AM
Reckitt replaced HUL this week and Dettol Soaps emerged as the leading brand
exchange4media Staff Jun 18, 2021 8:15 AM
The FMCG major has dragged rival for allegedly failing to adhere to court order and undertaking by Marico over its honey packaging
exchange4media Staff Jun 10, 2021 10:17 AM
