Advertising and promotional spends was at 8.9% of sales, up 3% sequentially

exchange4media Staff 1 day ago


The outlook for H2 has been 'sanguine', says the company, despite a 3% YoY reduction in PAT

exchange4media Staff Nov 5, 2022 8:02 AM


The company said advertising spends increased on a YoY basis as it maintained investments towards the strategic brand building of core and new franchises

exchange4media Staff Aug 9, 2022 6:04 PM


While some industry experts say that leading corporates acquiring D2C start-ups will see increased spending and new marketing strategies, others opine that the impact may not be significant

Kanchan Srivastava Jul 11, 2022 8:47 AM


Creatives from Amazon, HUL, Marico, Mondelez and Whirlpool awarded in TV category

exchange4media Staff Jun 24, 2022 3:34 PM


At the e4m Indian Marketing Awards, the Marico Founder & Chairperson engaged in an interesting fireside chat with exchange4media Group Founder & Chairperson Annurag Batra

exchange4media Staff Mar 15, 2022 12:55 PM

Ankit Desai?blur=25

Desai had first joined Marico in March 2011 and quit the company in 2019 to join Disney+ Hotstar as Vice President & Head - Product Revenue Strategy (Entertainment)

exchange4media Staff Feb 7, 2022 8:30 AM

Saffola Honey campaign?blur=25

The TVC highlights the purity of the product, which is also accredited with the famed NMR certification

exchange4media Staff Nov 11, 2021 3:42 PM

Marico initiative?blur=25

The FMCG company has planted over 2400 trees across its geographies, in partnership with Grow Trees (India), Greensavers (Bangladesh) and Shahgra (Egypt)

exchange4media Staff Sep 14, 2021 4:16 PM


Consolidated profit after tax (PAT), grew 8%, rising from Rs 331 crore in Q1FY21 to Rs 356 crore in Q1FY22

exchange4media Staff Jul 30, 2021 6:39 PM

Pooja Sahgal?blur=25

Sahgal was previously the Marketing and Ecommerce Head at Kaya Ltd.

Ruhail Amin Jul 26, 2021 11:50 AM

Arun Srinivas?blur=25

Srinivas, Director and Head - Global Business Group, Facebook India, discusses how brands are using FB, Instagram & Whatsapp for driving their businesses, interacting with consumers, and more

Tasmayee Laha Roy Jul 21, 2021 9:00 AM


On Day 2 of the e4m eTechmach, panellists spoke at large about growing importance of digital marketing and change in strategies implemented post Covid

exchange4media Staff Jun 28, 2021 8:48 AM

dabur marico?blur=25

The FMCG major has dragged rival for allegedly failing to adhere to court order and undertaking by Marico over its honey packaging

exchange4media Staff Jun 10, 2021 10:17 AM