Your words & your spirit will live on in every story you helped tell: Saugata Gupta
Saugata Gupta, Managing Director and CEO at Marico, remembers Piyush Pandey as a creative genius whose warmth, wit, and mentorship shaped both iconic campaigns and careers
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Published: Oct 24, 2025 9:30 PM | 1 min read
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Today we’ve lost a true legend who was too young to go, Piyush Pandey.
Over the years, I had the privilege of working closely with Piyush on some of the most iconic campaigns, from Cadbury Dairy Milk and most recently Parachute Advansed. Each of his work was a masterclass in storytelling, simplicity, and emotion. During my formative years at Cadbury’s Piyush taught me to appreciate great advertising and was instrumental in shaping my career as a Marketeer.
Piyush had an extraordinary gift, he could turn simple moments into lasting stories which appealed to Bharat. His ideas connected with people and became a part of our collective memory.
Behind the creative genius was a man of warmth, wit, and generosity, someone who always made time for a conversation, a laugh, or a piece of advice.
His passing leaves a deep void in the world of advertising and in the hearts of everyone who had the privilege to know and work with him.
My heartfelt condolences to his family, friends, and the entire Ogilvy fraternity.
Rest in peace, Piyush. Your words, your work, and your spirit will live on in every story you helped tell. I will miss you as a mentor, friend and as a trusted partner!
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