Date-wise News

OpenAI?blur=25

The publishers accused OpenAI of deleting or rendering billions of ChatGPT conversation logs unsearchable

e4m Staff 2 minutes ago

Brands Shift to Consent-Driven Marketing for Lasting Relationships?blur=25

As third-party cookies crumble and privacy law tightens its grip, marketers are discovering that the most valuable currency in advertising today is not attention, but trust

Anuja Jain 9 minutes ago

auto marketing?blur=25

The shift to E20 is pushing automakers beyond product marketing towards education-led communication, as consumer trust becomes as critical as vehicle compliance

Kanchan Srivastava 35 minutes ago

Prasar Bharati to hold 100th e-auction for DD Free Dish slots on July 16?blur=25

Participation fee pegged at Rs 1.5 crore; reserve prices range from Rs 4.87 crore to Rs 11.22 crore across five channel categories

e4m Staff 1 hour ago

FIFA World Cup 2026 Sees 95% Ad Inventory Filled Ahead of Knockouts?blur=25

According to the network, 10-second advertising rates have reached ₹20-25 lakh during the knockout stage; over 22 brands have partnered across television and digital platforms

e4m Staff 1 hour ago

Micro Drama: Can OTT 2.0 become the next big entertainment ecosystem??blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says premium micro dramas could redefine OTT, with the next five years deciding if they become a lasting entertainment category

Ganapathy Viswanathan 1 hour ago