Prior to PepsiCo, Smita was was heading Communications at Godrej Enterprises Group
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Smita Basu Roy Joins PepsiCo
Smita Basu Roy has been appointed as the Head of Communications for PepsiCo in India and South Asia. This strategic move is expected to enhance the company's communication strategies in the region.
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Growing Importance of Communications
Smita Basu Roy joins PepsiCo as Head of Comms - India & South Asia
Key Insights
5 Insights
Growing Importance of Communications
Companies are increasingly prioritizing communication roles to enhance brand image and stakeholder engagement.
Focus on Regional Leadership
Organizations are appointing leaders with regional expertise to navigate local markets effectively.
Diversity in Leadership Roles
There is a noticeable trend towards appointing diverse leaders in communication roles across industries.
Strategic Communication in Corporates
Effective communication strategies are becoming essential for corporate success and reputation management.
Increased Focus on South Asia
Companies are recognizing the potential of the South Asian market and are investing in local leadership.
Key People & Companies
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Smita Basu Roy joins PepsiCo as Head of Comms - India & South Asia
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Smita Basu Roy has been appointed as the Head of Communications for PepsiCo in India and South Asia. This strategic move is expected to enhance the company's communication strategies in the region.
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