The TVC is an extension of the 'Har Ghoont Mein Swag' campaign and urges people to respect the choices of the younger generation

exchange4media Staff Mar 3, 2020 3:14 PM

The new Slice campaign would also be amplified across TV, digital, outdoor and social media

exchange4media Staff Feb 29, 2020 4:05 PM

The campaign has been rolled out for the launch of two new flavours - Gazab Golmaal and Herapheri Hungama

exchange4media Staff Feb 17, 2020 5:45 PM

D’Souza will assume the role with effect from 4th April 2020, replacing Ajoy Misra who will be retiring from the company

exchange4media Staff Dec 20, 2019 6:52 PM

Dilen Gandhi, Senior Director and Category Head – Foods, PepsiCo India, shares more on the campaign by Edelman, featuring Alia Bhatt and Ranbir Kapoor

exchange4media Staff Dec 3, 2019 8:59 AM

While Coca-Cola was found to be the top source of plastic waste in Africa & Europe, in the US it was Nestle

exchange4media Staff Nov 19, 2019 11:08 AM

The stars will be part of Lay's new campaign – ‘Smile Deke Dekho’ and will be seen in a series of films together

exchange4media Staff Oct 4, 2019 8:06 PM

Kaura has more than 20 years of experience in research and advertising and has worked with brands like Dabur, PepsiCo, Akzo Nobel & Samsung

exchange4media Staff Oct 4, 2019 11:54 AM

PepsiCo India worked with GEM Enviro Management, a waste management company, and set up 100 collection points across 36 districts of Maharashtra for recycling of used PET bottles

exchange4media Staff Sep 17, 2019 6:53 PM

The #SweatForGold campaign highlights the hard work and rigour that prepares an athlete for a championship

exchange4media Staff Aug 31, 2019 8:04 AM

Developed by the Publicis Groupe, Dubai, the campaign includes a series of videos that pay tribute to Indian farmers

exchange4media Staff Aug 21, 2019 1:22 PM

The division will leverage the combined strength of creative, media and digital teams, sitting together and working as a cohesive unit, and is expected to launch in October

Misbaah Mansuri Aug 9, 2019 8:18 AM

In her over 21 years of experience in the FMCG sector, Jaitly has worked with organisations like HUL and Pepsico

exchange4media Staff Aug 7, 2019 11:40 AM

Sharma joins Rolls Royce from PepsiCo India, where she was a communications leader responsible for corporate and brand reputation

Ruhail Amin Jul 17, 2019 8:43 AM

Prior to this, Narasimhan was Global Chief Commercial Officer at PepsiCo

exchange4media Staff Jun 13, 2019 9:03 AM

Kumar has over 25 years of experience in marketing, sales and strategy 

exchange4media Staff May 28, 2019 2:22 PM

The initiative was run as part of Project Proton, which was announced six months ago and which is designed to explore solutions to address industry challenges in programmatic advertising

exchange4media Staff May 7, 2019 11:29 AM

Designed by Wunderman Thompson, Ms. Kurkure will be a part of a series of advertising and marketing campaigns driving relatability and building emotional connect with the masses

exchange4media Staff Apr 24, 2019 5:46 PM

The brand along with Tamil actor Sathish Muthukrishnan prank people across the city in a bid to distinguish the ‘Fool’ from the ‘Cool’

exchange4media Staff Apr 1, 2019 3:44 PM

Nanchahal will be reporting to Viraj Chouhan, Chief Communications Officer, PepsiCo India

exchange4media Staff Mar 26, 2019 8:57 AM