Shivalika Malik, Senior Manager- Communications, PepsiCo India, on featuring in 'e4m PR and Corporate Communications 40 under 40' list, speaks to us about new trends in the communications industry

Nafisa Shaheen Jan 11, 2021 12:47 PM

How PepsiCo India leveraged Paytm Ads’ ability to identify and target relevant Airtel Prepaid users to drive brand awareness with maximum impact for its tortilla chips brand Doritos

exchange4media Staff Jan 11, 2021 9:08 AM

Panellists Amit Nanchahal, Geetika Bangia, Priya Patankar & Mukesh Kharbanda deliberated on the important qualities of a leader in the comms industry at e4m PR & Corp Comm 40 Under 40 Summit 2020

exchange4media Staff Nov 30, 2020 8:29 AM

Other prominent winners were Flipkart Ads, InMobi, and Aditya Birla Capital

exchange4media Staff Nov 24, 2020 8:21 PM

#Why Waste is a special Initiative to create awareness on upcycling of plastic

exchange4media Staff Oct 1, 2020 4:43 PM

The session to be held today at 2.30 pm will see names like Ankit Oberoi, Abhishek Joshi, Santosh Iyer, Prasanna Rai, Bhagyashree S Navare, and Shradha Agarwal in attendance

exchange4media Staff Sep 25, 2020 8:19 AM

Ringing in the festive season, every customer would get upto 2 GB of Airtel Data with the purchase of LAY’S, Kurkure, Uncle Chipps and Doritos packs

exchange4media Staff Sep 1, 2020 5:23 PM

Among the top 10 brands, Dettol Antiseptic Liquid with 16940 insertions is the new entrant

exchange4media Staff Jul 17, 2020 8:23 AM

In her last role at PepsiCo, Warrier was helming marketing operations at NourishCo Beverages Limited

exchange4media Staff Jul 8, 2020 8:49 AM

Kapre has previously worked with Unilever, Wrigley, PepsiCo & United Biscuits across business leadership roles

exchange4media Staff May 26, 2020 1:54 PM

The initiative has currently been launched as a pilot in Bengaluru and will eventually expand to 4 more cities across Mumbai, Gurugram, Delhi, and Jaipur

exchange4media Staff May 26, 2020 1:11 PM

The company is also extending support to the healthcare and diagnostic facilities, supplementing their efforts to combat the pandemic by providing 25,000 COVID-19 testing kits

exchange4media Staff Apr 9, 2020 10:00 PM

The TVC is an extension of the 'Har Ghoont Mein Swag' campaign and urges people to respect the choices of the younger generation

exchange4media Staff Mar 3, 2020 3:14 PM

The new Slice campaign would also be amplified across TV, digital, outdoor and social media

exchange4media Staff Feb 29, 2020 4:05 PM

The campaign has been rolled out for the launch of two new flavours - Gazab Golmaal and Herapheri Hungama

exchange4media Staff Feb 17, 2020 5:45 PM

D’Souza will assume the role with effect from 4th April 2020, replacing Ajoy Misra who will be retiring from the company

exchange4media Staff Dec 20, 2019 6:52 PM

Dilen Gandhi, Senior Director and Category Head – Foods, PepsiCo India, shares more on the campaign by Edelman, featuring Alia Bhatt and Ranbir Kapoor

exchange4media Staff Dec 3, 2019 8:59 AM

While Coca-Cola was found to be the top source of plastic waste in Africa & Europe, in the US it was Nestle

exchange4media Staff Nov 19, 2019 11:08 AM

The stars will be part of Lay's new campaign – ‘Smile Deke Dekho’ and will be seen in a series of films together

exchange4media Staff Oct 4, 2019 8:06 PM

Kaura has more than 20 years of experience in research and advertising and has worked with brands like Dabur, PepsiCo, Akzo Nobel & Samsung

exchange4media Staff Oct 4, 2019 11:54 AM