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If the ruling results in tighter restrictions, instead of relying on paid search to intercept demand created by competitors, brands may have to invest in creating and owning that demand themselves.
With insurance, mattresses, appliances and finance brands embracing creator-led, entertainment-first marketing, experts say brand personality now drives visibility, engagement and cultural relevance
Girijesh Mishra, Executive Producer of TV9 Bharatvarsh, passed away on Sunday following a brief illness
The move also raises questions about the extent of governmental involvement in the operational and commercial functioning of BARC
