e4m News Confirmed: Tejkarran Singh Bajaj appointed Business Head – Zee 5 India
Siju Prabhakaran to oversee expansion of Zee 5 in a global capacity
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Published: Jun 8, 2026 8:25 PM | 1 min read
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- Zee Entertainment Enterprises has appointed Tejkarran Singh Bajaj as the Business Head for Zee 5 India, effective immediately.
- Tejkarran will be responsible for platform strategy, growth in content and consumer engagement, monetization, and partnerships, reporting to Amit Goenka.
- Siju Prabhakaran will transition to focus on the global expansion of Zee 5 following this appointment.
- Tejkarran brings over 20 years of experience in OTT, television, and content strategy, previously serving as Senior Vice President at Jio Studios and being part of Zee 5's founding leadership team.
Zee Entertainment Enterprises has appointed Tejkarran Singh Bajaj as Business Head for Zee 5 India.
Tejkarran will be leading platform strategy, driving growth across content, consumer engagement, monetization, partnerships and the overall digital ecosystem.
He will be based out of the Company’s corporate office in Mumbai, and will report to Amit Goenka, President – Digital Businesses & Platforms, International Linear Business, Enterprise Technology and Broadcast Operations & Engineering.
Further to the appointment, Siju Prabhakaran will transition to oversee the expansion of Zee 5 globally.
Tejkarran has experience of over two decades across OTT, television, branded content, platform strategy, and audience growth.
Previously, he was associated with Jio Studios as Senior Vice President and Head – Originals, leading the original content business across genres, languages and OTT partnerships.
He has been a part of the founding leadership team at Zee 5, wherein he played a key role in shaping the platform’s early content strategy and commissioning several successful original titles.
Over the years, Tejkarran has also held leadership roles at Maxus (GroupM), NDTV, Endemol India, Miditech and Essel Vision Productions.
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