EY’s Raghav Anand to share insights, discuss latest trends at e4m Connected TV Conference

Raghav Anand, MD, Partner & Leader for Media & Entertainment at EY-Partheno, will share insights on the topic ‘The Living Room is Now a Performance Engine: Reinventing TV in the Age of CTV’

by e4m Desk
Published: Jun 8, 2026 1:47 PM | 2 min read

The e4m CTV Conference will take place on June 11 in Mumbai, featuring prominent speakers from the marketing, advertising, and media sectors.
The conference will focus on the increasing significance of Connected TV in enhancing brand performance and audience engagement.
Raghav Anand, Managing Director at EY-Parthenon, will present insights on the evolving television landscape in a session titled ‘The Living Room is Now a Performance Engine: Reinventing TV in the Age of CTV.’
The session will address how Connected TV is transforming traditional television roles and explore opportunities and challenges within the CTV ecosystem.

The much-awaited e4m CTV Conference is all set to be held on June 11 in Mumbai. The fourth edition features a stellar line-up of speakers including top leaders from the industry, business heads and brand leaders from the marketing, advertising and media world. The summit is set to explore the growing role of Connected TV in driving measurable brand outcomes and audience engagement.

One of the key highlights of the upcoming CTV conference will be a session by Raghav Anand, Managing Director, Partner and Leader for Media & Entertainment at EY-Parthenon. Anand is set to share key insights and latest trends on the evolving television landscape in a session titled, ‘The Living Room is Now a Performance Engine: Reinventing TV in the Age of CTV’.

Industry leaders to decode the next phase of CTV at e4m Connected TV Conference.

The session is set to explore how Connected TV is transforming the traditional role of television from a mass-reach medium into a measurable and performance-driven platform. As audiences increasingly shift towards streaming services and smart TVs, brands and advertisers are finding new ways to engage consumers through various content experiences.

Drawing from his expertise in the media and entertainment sector, Anand is expected to discuss the opportunities, challenges and future trends shaping the CTV ecosystem. His insights will provide marketers, advertisers and media professionals with a deeper understanding of how television is being redefined in the digital era and why the living room has become a crucial touchpoint for driving business outcomes.