Aafreen K joins Dentsu India as Head of Video Production
She was earlier Creative Producer at Wirality
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Published: Oct 24, 2026 10:36 AM | 1 min read
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- Aafreen K has been appointed as Head of Video Production at Dentsu India, transitioning from her role as Creative Producer at Wirality.
- At Wirality, she led an in-house production team and managed the creation of over 40 videos per month for various brand campaigns, including for MobiKwik and Fastrack.
- Prior to Wirality, Aafreen served as Associate Producer and Team Lead at AAFT Online, where she oversaw the production of over 1,000 hours of original content and led the 2023 admissions campaign.
- Her earlier experience includes production research and coordination at Maulsree Studios, where she worked on live performances and commercial advertising campaigns.
Aafreen K has joined Dentsu India as Head of Video Production, moving into the role after serving as Creative Producer at Wirality.
At Wirality, where she worked from March 2025 to February 2026, Aafreen built and led an in-house production team comprising videographers, producers, editors and motion graphics designers. She streamlined workflows to deliver over 40 user-generated content (UGC), performance and branded videos per month, while overseeing end-to-end production for multiple brand campaigns.
Her work included shoots and content production for brands such as MobiKwik, Fastrack, Supertails and Atovio. She also worked on an integration roadmap for AI-powered creative tools, including RunwayML, Midjourney, Kling and Veo 3, to support branded content production.
Before Wirality, Aafreen was Associate Producer and Team Lead at AAFT Online from December 2022 to July 2024. She led a multidisciplinary team of 10 and oversaw the production of more than 1,000 hours of original content, including online courses, promotional videos and social media reels. She also produced 17 educational courses end-to-end and spearheaded AAFT’s 2023 admissions campaign.
Earlier, she worked in production research and coordination at Maulsree Studios, where she coordinated shoots and live performances for artists including B Praak, Imran Khan, Raftaar and Arjun Kanungo under Zee’s Supermoon event vertical. She also worked on commercial advertising campaigns, promotional content and the development of concepts for OTT shows, series and documentaries.
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