#e4mExclusive: Kaacon Sethi appointed CEO of MRUCI
Sethi brings over 35 years of experience across India's media, entertainment, sports, content and marketing ecosystem
by
Published: Sep 28, 2026 1:26 PM | 2 min read
Follow Us
- The Media Research Users Council India (MRUCI) has appointed Ms. Kaacon Sethi as its new CEO, effective October 8, 2026, filling a leadership position vacant for nearly six years.
- Sethi brings over 35 years of experience in media, entertainment, sports, content, and marketing, having held significant roles at companies such as Sony Entertainment Television and Dainik Bhaskar Group.
- Her leadership will coincide with the re-launch of the Indian Readership Survey (IRS), focusing on enhanced study design and methodology for measuring media quality and impact.
- MRUCI Chairman Vikram Sakhuja expressed enthusiasm for Sethi's appointment, emphasizing the need for credibility and innovation in audience measurement.
The Media Research Users Council India (MRUCI) today announced Ms. Kaacon Sethi as its new CEO, effective October 8, 2026.
The appointment fills a leadership position that has been vacant for close to six years and comes at a critical juncture, with the imminent revival of the Indian Readership Survey (IRS).
Sethi brings over 35 years of leadership experience across India's media, entertainment, sports, content and marketing ecosystem.
She began her career in media planning and buying with leading agencies before joining Sony Entertainment Television where she went on to head Marketing & Sales for SET and concurrently launched Sony MAX as its Business Head with P&L responsibility. Her executive leadership roles include serving as CEO of K Sera Sera Productions and leading branded content solutions at Lintas Media Group.
Most recently, Kaacon spent over a decade as Chief Corporate Marketing Officer at the Dainik Bhaskar Group. She subsequently served as Client Lead for the Kantar–Dainik Bhaskar Urban Bharat initiative and Report.
Sethi will lead MRUCI at a pivotal moment for the organisation, as it works to re-launch the IRS with an enhanced study design, refined methodology and a new framework for measuring media quality and impact.
Vikram Sakhuja, MRUCI Chairman said, “I am very excited to have Kaacon lead MRUCI at a stage where Audience Measurement not only needs credibility, it also needs reimagination. I wish her all the best.”
Kaacon Sethi said “I am delighted to take on this responsibility at MRUCI. Audience measurement has an important role to play in helping the media industry understand changing media consumption behaviour that help make more informed decisions. I look forward to having the guidance and support of the Management, the Board and all our stakeholders as we take this responsibility forward.”
Read more news about People Movement, Internet Advertising, Marketing, Digital Media, PR and Corporate Communication
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook, YouTube & Google News