e4m RetailEX Conference 2026 to decode ideas & impact that redefine retail marketing

The second edition of the e4m RetailEX Conference will be held on Wednesday, April 15 in Mumbai, bringing together leaders, marketers and industry experts from across the retail and marketing ecosystem. The conference aims to serve as a key platform for discussions around the future of retail and the innovations shaping the sector now and the opportunities and scope beyond.

Driving the theme ‘Retail Reimagined: AI-Driven Media, Authentic Marketing, and the Gen Z Consumer’, the top industry speakers and business heads will explore a wide range of topics revolving on how AI, retail media, creativity, and commerce intersect to shape the future of growth. The conference will examine how brands and retailers can build trust with Gen Z, leverage data responsibly, create culturally relevant experiences, and deliver measurable business impact in an increasingly competitive ecosystem.

Retail marketing is being reshaped by AI-powered retail media, changing consumer behaviours, and the growing influence of Gen Z. As retail media networks emerge as powerful growth engines, brands must balance data-driven performance with authentic, trust-led storytelling. This is where strategy meets innovation and where the future of retail marketing takes shape.

The conference features a power-packed agenda with impactful keynote sessions, fireside chats and thought-provoking panel discussions that will focus on these emerging trends and challenges, offering insights into how brands can adapt to this changing landscape. Industry leaders will share perspectives on balancing performance marketing with authentic storytelling, helping businesses stay competitive in an increasingly dynamic retail environment.