Lalatendu Das to decode CTV trends in fireside chat at e4m Connected TV Conference

Lalatendu Das, CEO, South Asia, Publicis Media, will engage in a fireside chat with Nawal Ahuja, Co-Founder, e4m, on the topic, 'AI, Data & CTV: Building the Next Generation of Media Growth’

by e4m Desk
Published: Jun 9, 2026 8:15 AM | 2 min read

The fourth edition of the e4m Connected TV Conference will be held in Mumbai on June 11, focusing on the advertising and marketing ecosystem.
A key feature will be a fireside chat with Lalatendu Das, CEO of Publicis Media South Asia, and Nawal Ahuja, Co-Founder of exchange4media, discussing 'AI, Data & CTV: Building the Next Generation of Media Growth.'
The session aims to explore the impact of artificial intelligence and data-driven strategies on the media landscape and consumer experiences in Connected TV.
Industry leaders will discuss emerging opportunities, changing viewer behavior, and the challenges and innovations in the CTV space.

The fourth edition of the e4m CTV Conference is set to take place in Mumbai on June 11, bringing together industry leaders and marketers from the advertising and marketing ecosystem. One of the key highlights of the upcoming edition of the e4m Connected TV Conference will be a fireside chat featuring Lalatendu Das, CEO, South Asia, Publicis Media, in conversation with Nawal Ahuja, Co-Founder, exchange4media, on the topic, 'AI, Data & CTV: Building the Next Generation of Media Growth’.

As Connected TV continues to gain momentum, the fireside chat is set to explore how artificial intelligence and data-driven strategies are transforming the media landscape. The conversation is expected to provide valuable insights into the evolving role of technology in driving business outcomes.

Industry leaders to decode the next phase of CTV at e4m Connected TV Conference

Das is all set to share key insights on how brands can leverage AI and data to create more personalised and effective consumer experiences across CTV platforms. The session is expected to highlight how the convergence of AI, data, and Connected TV is creating new possibilities for innovation, engagement, and advertising effectiveness.

The fireside chat will touch upon emerging opportunities, changing viewer behaviour, the opportunities and challenges that lie ahead and more. In the presence of industry leaders, marketers, media professionals and experts, this insightful conversation promises to offer valuable insights into the future of media growth.