Industry Leaders discussed How to Do Great by Doing Good at a conference organised by Palladium International

exchange4media Staff Nov 14, 2017 9:19 AM

The last 5-6 years have seen Amul not invest more than 0.8% of the organisation’s turnover in marketing or advertising

Saif Ahmad Khan Dec 5, 2016 8:05 AM

Speaking at the 15th exchange4media conclave last night, Saugata Gupta, MD and CEO, Marico, talked about technology adoption, and how web has fulfilled its promise of driving massive disruption

exchange4media Staff Oct 9, 2015 8:07 AM

To honour the most outstanding campaigns, exchange4media will hold India’s coveted marketing awards — Indian Marketing Awards 2015. The Awards, to be held in December, will set the benchmark of marketing excellence in the country for the year

exchange4media Staff Oct 1, 2015 8:07 AM

Industry experts, talking about 'Building smart social media strategies' at CII Summit, explored both sides of the double-edged sword of social & debated how this medium can be best leveraged

Priyanka Mehra Dec 3, 2013 9:44 AM

Industry experts, talking about 'Building smart social media strategies' at CII Summit, explored both sides of the double-edged sword of social & debated how this medium can be best leveraged

Priyanka Mehra Dec 3, 2013 8:25 AM

Choosing inflation control over kick-starting growth, the central bank has sent out signals for the industry to prepare for a prolonged period of moderate growth

Nawal Ahuja Jun 19, 2012 7:25 PM

Even a lower than anticipated rate cut might help convince large advertisers to add extra money to their ad budgets, says Nawal Ahuja of exchange4media

Nawal Ahuja Jun 18, 2012 3:09 AM

A muted entry into the world’s second fastest growing economy belies the game changing nature of the iPad, writes Nawal Ahuja as he underlines the opportunities for the Indian media industry.

Nawal Ahuja Feb 1, 2011 8:36 AM