e4m e-Conclave today: Panel to discuss ‘Media Consumption In The New Normal’

The e4m Conclave webinar will have speakers spelling out the shifts in media consumption during the pandemic, consumer behaviour patterns that will sustain post-COVID and more

e4m by exchange4media Staff
Updated: Sep 3, 2020 8:57 AM

Today, the exchange4media Group will be curating a special webinar series, ‘The Leaders Roundtable’ under its flagship property, e4m Conclave. The first live moderated online discussion will be held between 4:00 p.m. and 5:00 p.m. The topic for the discussion is, ‘Media Consumption in the New Normal’. 

The session will be chaired by Nawal Ahuja, Co-Founder, exchange4media Group and attended by panellists  Abhinav Khare, CEO, Asianet News Network; MA Parthasarathy, CEO, Mindshare South Asia; Navaneeth LV, CEO, The Hindu; Nina Elavia Jaipuria, Head - Hindi Mass Entertainment and Kids TV Network, Viacom18; Rahul Sood, Managing Director, India, BBC Global News; and Sudhanshu Nagpal, Associate Director – Marketing (Biscuits), Mondelez India Foods. 

The discussion will focus on shifts in media consumption during the pandemic and its impact on brands;  advertising spend trends across traditional and digital media platforms;  role of technology in the changing scenario; how different vertical categories are responding to the crisis; new themes in advertising like hope, comfort, health, family, etc.; India versus Bharat dichotomy; pandemic behaviours that will sustain long after COVID; and challenges for marketers and media companies. 

Tune into the webinar expert insights into these topics. Click here to register.

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