Jaipuria, Head – Hindi Mass Entertainment and Kids TV Network at Viacom18, talks about the launch of Nickelodeon's 8th IP 'Golmaal Jr', to be aired on Sonic from today, the NTO's effect and more

Moumita Bhattacharjee 1 week ago

The new campaign ‘Pressure Ko Bolo Bye’, in association with Early Childhood Association, addresses the issue of constant comparison by parents, academic stress and peer pressure towards children

exchange4media Staff 01-April-2019

OTT players react to FICCI-EY 2019 report and assert Television will not lose either

Moumita Bhattacharjee 22-March-2019

Nina Elavia Jaipuria, Head – Hindi Mass Entertainment & Kids TV Network, Viacom 18, tells us about the decision to remove Rishtey and Rishtey Cineplex from Free-Dish and add them to 'Colors Wala Pack'

Moumita Bhattacharjee 15-March-2019

Rising Star will be telecast every Saturday and Sunday, beginning on 16th March 2019 at 9:00 p.m.

exchange4media Staff 14-March-2019

From March 1st onwards, Colors Cineplex and Colors Rishtey will offer a variety of interesting content

exchange4media Staff 25-February-2019

Hosted by actor Arjun Bijlani, the show will feature celebrities don the chef’s hat and whip up delicious dishes featuring the ‘ingredient of the day’

exchange4media Staff 20-February-2019

Vats, Group CEO & MD, Viacom18 spoke at the launch of the show Navrangi Re!, which premieres on February 2 on Rishtey putting the spotlight on the issue of faecal waste disposal

Christina Moniz 23-January-2019

A category first, Rudra is a magic comedy series that has been produced by Green Gold Animation.

exchange4media Staff 06-June-2018

According to BARC data, the age group between 2-14 years accounts for 20 per cent of the total TV impressions, however, much of the content kids consume is on GECs or movie channels

Sonam Saini 23-April-2018

Nina Elavia Jaipuria, Head – Kids Entertainment, Viacom18, talks about their new IP ‘Gattu Battu,’ how the kids’ cluster is contributing to Viacom18’s business and the growing ad rates in this category

exchange4media Staff 05-April-2017

With ad sales of Nick and Sonic grown by 30 and 50 per cent respectively, Nina Elavia Jaipuria shares the success story of Viacom18’s kids cluster, brand association, the year 2016 and leading the category for more three years in a row

Madhuwanti Saha 30-November-2016

Currently, kids’ category advertising is one-tenth of the total advertiser base. The kids’ category is no longer a niche; it is growing at 8 per cent in urban and 6 per cent in rural in terms of viewership. The kids’ segment revenue share is about 3 per cent of the total revenue

Madhuwanti Saha 24-October-2016

One of the reasons for the growth was increase in ad rates owing to the ad cap

Collin Furtado 18-December-2014

From mobile apps to social media campaigns, broadcasters are upping their ad spends on digital and investing heavily in the medium for higher viewership and engagement

Collin Furtado 04-December-2014

The new cinematic adventure 'Motu Patlu Kungfu Kings' will see Motu turning into a kungfu maestro

exchange4media Staff 22-October-2014

The franchise's programming is replete with comedy, action, edutainment and interactive campaigns on-air, on-ground and online

exchange4media Staff 09-May-2014

From attracting non-traditional advertisers, licensing content to brand integrations, players in the kids space are going all out to attract ad revenues

Synjini Nandi 14-May-2013

Zee, HBO, Disney, Nick are some early examples where broadcasters have made place for ad-free offerings in their business plans

Synjini Nandi 12-December-2012

The seventh channel from Viacom18 in India, Nick Jr, aims to become the destination for pre-school kids and their moms

exchange4media Staff 12-December-2012