The campaign will be amplified on digital and social with interactive games and GIFs

exchange4media Staff Oct 23, 2019 7:57 PM

Industry experts attribute this growth to factors like increase in interest for watching high quality content, growth in HD households & dip in cost of TV sets

Moumita Bhattacharjee Sep 27, 2019 8:35 AM

Nickelodeon is teaming with online platforms like Terribly Tiny Tales and inviting people to share stories on how SpongeBob has been part of their lives

exchange4media Staff Aug 21, 2019 3:07 PM

The program is designed for young viewers to welcome the new academic year on a positive note

exchange4media Staff Aug 2, 2019 1:41 PM

Motu Patlu are set to be the first Indian animated characters to have their wax statues at Madame Tussauds in Delhi

exchange4media Staff Jun 4, 2019 1:57 PM

Jaipuria, Head – Hindi Mass Entertainment and Kids TV Network at Viacom18, talks about the launch of Nickelodeon's 8th IP 'Golmaal Jr', to be aired on Sonic from today, the NTO's effect and more

Moumita Bhattacharjee May 13, 2019 8:35 AM

The new campaign ‘Pressure Ko Bolo Bye’, in association with Early Childhood Association, addresses the issue of constant comparison by parents, academic stress and peer pressure towards children

exchange4media Staff Apr 1, 2019 7:27 PM

OTT players react to FICCI-EY 2019 report and assert Television will not lose either

Moumita Bhattacharjee Mar 22, 2019 8:44 AM

Nina Elavia Jaipuria, Head – Hindi Mass Entertainment & Kids TV Network, Viacom 18, tells us about the decision to remove Rishtey and Rishtey Cineplex from Free-Dish and add them to 'Colors Wala Pack'

Moumita Bhattacharjee Mar 15, 2019 8:48 AM

Rising Star will be telecast every Saturday and Sunday, beginning on 16th March 2019 at 9:00 p.m.

exchange4media Staff Mar 14, 2019 1:34 PM

From March 1st onwards, Colors Cineplex and Colors Rishtey will offer a variety of interesting content

exchange4media Staff Feb 25, 2019 12:55 PM

Hosted by actor Arjun Bijlani, the show will feature celebrities don the chef’s hat and whip up delicious dishes featuring the ‘ingredient of the day’

exchange4media Staff Feb 20, 2019 4:05 PM

Vats, Group CEO & MD, Viacom18 spoke at the launch of the show Navrangi Re!, which premieres on February 2 on Rishtey putting the spotlight on the issue of faecal waste disposal

Christina Moniz Jan 23, 2019 8:19 AM

A category first, Rudra is a magic comedy series that has been produced by Green Gold Animation.

exchange4media Staff Jun 6, 2018 8:51 AM

According to BARC data, the age group between 2-14 years accounts for 20 per cent of the total TV impressions, however, much of the content kids consume is on GECs or movie channels

Sonam Saini Apr 23, 2018 9:00 AM

Nina Elavia Jaipuria, Head – Kids Entertainment, Viacom18, talks about their new IP ‘Gattu Battu,’ how the kids’ cluster is contributing to Viacom18’s business and the growing ad rates in this category

exchange4media Staff Apr 5, 2017 7:55 AM

With ad sales of Nick and Sonic grown by 30 and 50 per cent respectively, Nina Elavia Jaipuria shares the success story of Viacom18’s kids cluster, brand association, the year 2016 and leading the category for more three years in a row

Madhuwanti Saha Nov 30, 2016 8:34 AM

Currently, kids’ category advertising is one-tenth of the total advertiser base. The kids’ category is no longer a niche; it is growing at 8 per cent in urban and 6 per cent in rural in terms of viewership. The kids’ segment revenue share is about 3 per cent of the total revenue

Madhuwanti Saha Oct 24, 2016 8:31 AM

One of the reasons for the growth was increase in ad rates owing to the ad cap

Collin Furtado Dec 18, 2014 9:53 AM

From mobile apps to social media campaigns, broadcasters are upping their ad spends on digital and investing heavily in the medium for higher viewership and engagement

Collin Furtado Dec 4, 2014 7:58 AM