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Saregama India Vice President - Films & Events Siddharth Anand Kumar talks about the worrying trend of a handful of OTT players determining the value producers get for their content
Industry experts hope that June and July will be better as they expect advertisers to spend the IPL ad money that got saved
The OTT platform's subscription base tripled in less than a year, from 8 million in April 2020 to around 25 million by the end of 2020
Javed Farooqui May 7, 2021 8:27 AM
The acquisition further accelerates JW Player's vision to empower customers with easy-to-use, scalable video technology
Javed Farooqui May 6, 2021 7:04 PM
As BCCI eyes a new window for resuming IPL, the broadcaster presents two options to advertisers: continue with existing deals or ink fresh ones
Javed Farooqui May 6, 2021 9:29 AM
Sources say that with BCCI looking to postpone the games, it's early to gauge loss in sponsorship revenue, but the broadcaster will be paid by the advertisers based on the inventory consumed so far
Javed Farooqui May 5, 2021 9:11 AM
While broadcasters are determined to serve fresh content and avoid relying on re-runs, they are also navigating the increased production costs and other challenges of shooting outside Mumbai
Javed Farooqui May 4, 2021 9:10 AM
While the news of KKR players testing positive for Covid came as a shock, the board had factored in such a scenario while formulating the IPL 2021 strategy, according to a source
Javed Farooqui May 4, 2021 9:04 AM
The biggest income jump will come from title sponsorship as Vivo will pay Rs 484 crore compared to the Rs 222 crore that Dream11 paid in IPL 2020
Javed Farooqui Apr 30, 2021 8:46 AM
Barring India, the other major markets (US, UK, Germany, and Greater China) of the conglomerate reported revenue growth
Javed Farooqui Apr 30, 2021 8:45 AM
Prior to ZEE5 India, Nayyar was with Havas Media India as CEO of India and Southeast Asia
Javed Farooqui Apr 29, 2021 6:24 PM
Industry players discuss the fast-emerging TVOD model as not only a recurring revenue stream for OTT platforms but also a way to ensure customer retention
Javed Farooqui Apr 29, 2021 8:44 AM
Industry players outline their strategies to drive user growth during the tournament
Javed Farooqui Apr 23, 2021 8:30 AM
Industry experts discuss the recent findings by BARC India's TV Universe Estimates 2020, which shows a 6.9% growth in Indian TV households in 2020
Sonam Saini & Javed Farooqui Apr 21, 2021 8:54 AM
Team owners have reportedly alleged that the auction has failed to achieve its objective since the idea behind holding the first-ever e-auction of PKL media rights was price discovery
Javed Farooqui Apr 20, 2021 9:22 AM
Dream Sports & Dream11 Chief Marketing Officer Vikrant Mudaliar shared that they have invested in strong multimedia campaigns across various platforms that feature curated content for cricket fans
Javed Farooqui Apr 20, 2021 8:25 AM
Entertainment channels are facing the prospect of airing re-runs once the bank of fresh episodes dries up
Sonam Saini & Javed Farooqui Apr 16, 2021 8:23 AM
Janhavi Parikh, MX TakaTak Business Head, talks about the short-video platform's IPL strategy
Javed Farooqui Apr 13, 2021 8:59 AM
The franchise has also onboarded 25 partners, 10 more than the previous year
Javed Farooqui Apr 13, 2021 8:53 AM
Disney+ Hotstar EVP and Chief Marketing Officer Sidharth Shakdher discusses 'Entertainment Ka All-Rounder' campaign and the platform's plans to drive content sampling through IPL
Javed Farooqui Apr 9, 2021 8:04 AM
