The two sides have been at loggerheads ever since the regulator came out with the first amendments to the NTO in January 2020

Javed Farooqui Nov 23, 2022 8:01 AM

Sankalp Mehrotra, VP - Monetization, Flipkart, spoke to e4m about the growth of Flipkart Ads, what’s driving AdEx on e-commerce platforms in the country and more

Javed Farooqui Nov 17, 2022 9:00 AM

Industry watchers say OTT aggregation allows pay-TV players to access a large market, unify the services and increase affordability

Javed Farooqui Nov 14, 2022 9:02 AM

Industry players ask if the govt plans to bear the cost of creating content of national importance; MIB likely to speak to stakeholders & issue detailed guidelines in the next few weeks

Javed Farooqui Nov 11, 2022 8:41 AM

The possibility of an India vs Pakistan final is learnt to have raised the hopes of the broadcaster to monetise the leftover inventory at a premium

Javed Farooqui Nov 9, 2022 8:21 AM

Industry watchers expect the growth to continue thanks to digital's superior audience with intent, brands' e-comm adoption and platforms' excellent conversion rates

Javed Farooqui Nov 7, 2022 8:33 AM

The CBO of Zee Media speaks to e4m about suspending BARC ratings, its impact on the network, and more

Javed Farooqui Nov 3, 2022 9:11 AM

Arghya Chakravarty, who recently joined Shemaroo Entertainment as COO, talks about their game plan to become a consumer-facing company, and more

Javed Farooqui Nov 1, 2022 8:29 AM

Kazi, President - Data, Performance & Digital Products at GroupM, lets us in on the inner workings of Finecast and how it will bolster the TV ecosystem for advertisers and media partners

Javed Farooqui Oct 31, 2022 8:37 AM

As per the remedial proposal offered by ZEEL, the company will sell Hindi GEC Big Magic and Hindi movie channels Zee Classic and Zee Action

Javed Farooqui Oct 27, 2022 8:31 AM

Google claims the process ensures that no user-level data is ever shared between parties and the aggregated data is only readable and meaningful in the limited context of their direct relationship

Javed Farooqui Oct 21, 2022 9:09 AM

Industry experts say there has been a tectonic shift of preference towards short-form videos in comparison to other entertainment platforms, including OTTs

Javed Farooqui Oct 20, 2022 8:48 AM

Kumar, Country Head - Indian subcontinent & Indonesia, Booking.com, spoke to e4m about the ICC T20 World Cup campaign, India being a priority market, the marketing mix and more

Javed Farooqui Oct 19, 2022 8:15 AM

Ajay Vidyasagar, Regional Director-Asia Pacific, YouTube Partnerships, shares how the short-video phenomenon is fuelling the creator economy in the country

Javed Farooqui Oct 18, 2022 8:59 AM

As per industry watchers, the combined network will have a strong presence across genres but the merger is unlikely to have major ramifications on the pay-TV industry. Read on to know why

Javed Farooqui Oct 17, 2022 8:39 AM

The network is seeking Rs 30-35 crore for co-presenting sponsorship and Rs 20-25 crore for associate sponsorship, say media planners

Javed Farooqui Oct 14, 2022 9:06 AM

Both Star Sports and Disney+ Hotstar have roped in over 50 brands each, say market sources

Javed Farooqui Oct 13, 2022 8:13 AM

Industry observers say the move will help the channels retain loyal audiences since fiction has been their stronghold

Javed Farooqui Oct 11, 2022 9:09 AM

In the near future, brands looking for more premium, niche audiences will prefer to be on IG and brands looking for massier, regional associations will prefer the home-grown partners, say experts

Javed Farooqui Oct 6, 2022 8:19 AM

The Viacom18 CEO - Sports spoke to exchange4media about the network's plans for FIFA WC and its acquisition strategy during the IPL and ICC media rights auction

Javed Farooqui Oct 5, 2022 8:00 AM