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Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, decodes how luxury has moved from the fashion runway to the football pitch
Ganapathy Viswanathan 32 seconds ago
For an industry that has spent years pitching brands on esports sponsorships, tournament co-branding and competitive streamer endorsements, this diversification carries an obvious commercial subtext
The Jury Chair for the sixth edition is Murugavel Janakiraman is the Founder, Chairman, Managing Director & CEO, Matrimony.com.Ltd.; Chairman of TiE Chennai and Vice Chairman of CII Tamil Nadu
Motwani was earlier Senior Director, leading eCommerce media for The Coca-Cola Company and Dell; in her current role, HUL is the brand partner
Among the proposals being discussed are differentiated advertising norms for different channel genres, revised thresholds or a more flexible framework
Aaron Raj was previously Editor of CRN Asia and has been with the network for 2 years
Media Mantra will handle strategic communications, media engagement, and brand positioning for Arbour