10th anniversary edition of Ambi Parameswaran’s ‘Nawabs, Nudes, Noodles’ released

Pan Macmillan India has announced the release of the 10th anniversary edition of Nawabs, Nudes, Noodles: India Through 60 Years of Advertising by advertising veteran Ambi Parameswaran. The updated paperback edition, comprising 328 pages and priced at Rs 399, was released on July 3.

The revised edition features a new introduction and an additional chapter that examines the transformative decade between 2015 and 2025. The book traces India's socio-cultural evolution through the lens of advertising, exploring how brands have reflected and influenced changing consumer behaviour over the past six decades.

Among the new additions are an overview of India's economic and digital transformation over the past decade, updated consumer classifications tailored to the Indian context, and an analysis of how advertising has evolved to address issues such as gender representation, inclusivity and the rise of digital-first services. The book also examines the emergence of the creator economy and the growing use of generative AI in advertising, alongside six new illustrations by cartoonist Jayanto Banerjee.

Described as both the story of Indian advertising and modern India, the book analyses more than a hundred advertisements to understand shifts in consumer preferences, culture and society—from food habits and fashion to language, celebrities and censorship.

Parameswaran is the founder of brand-building.com and has spent over four decades in marketing and brand communications, including a long stint at FCB Ulka. Over the course of his career, he has worked with more than 100 brands across sectors and is the author of 12 books on branding, marketing, advertising and self-development.