generative-ai-in-marketing
The review also comes at a time when global advertisers reassess traditional agency relationships amid rapid advances in generative and agentic AI
The revised edition features a new introduction and an additional chapter that examines the transformative decade between 2015 and 2025
e4m Staff Jul 17, 2026 12:13 PM
The conference will witness marketers from brands such as ITC, HDFC Bank, Bisleri International, JSW Paints, Raymond Lifestyle, Kellanova, Bajaj General Insurance, and several others
e4m Staff Jun 17, 2026 1:03 PM
While agencies are marketing AI as a differentiator, brands may be judging them on traditional metrics: strategic thinking, cultural understanding, creativity, responsiveness, and business impact
Shantanu David May 29, 2026 8:44 AM