generative-ai-in-marketing

BW Momentum Conference returns for third edition

BW Momentum Conference 2026: Navigating Marketing in the AI Era?blur=25

The conference will witness marketers from brands such as ITC, HDFC Bank, Bisleri International, JSW Paints, Raymond Lifestyle, Kellanova, Bajaj General Insurance, and several others

e4m Staff Jun 17, 2026 1:03 PM

Agencies are going AI-native. Are brands buying in?

Are Brands Embracing AI-Native Agencies in Advertising??blur=25

While agencies are marketing AI as a differentiator, brands may be judging them on traditional metrics: strategic thinking, cultural understanding, creativity, responsiveness, and business impact

Shantanu David May 29, 2026 8:44 AM