Date-wise News
Rajkumar Remalli, Founder Director, BidVid, discusses the inefficiencies that continue to plague digital media buying, the role of AI in programmatic advertising, why transparency remains a challenge
With India chasing global creative glory, creativity, culture, craft and impact take centre stage at Cannes Lions 2026. Here are India's Cannes contenders this year
As Zee bets big on football and brands like Mahindra, Diageo and Apple line up FIFA campaigns, industry heads say Indian marketers are chasing fans, cultural relevance and a global audience
As AI agents begin verifying business outcomes rather than just reporting them, the ad industry braces for a valuation reset that could separate ‘provable performance’ from ‘promised reach’
As industry stakeholders begin examining the draft, the emerging consensus appears to be that while the rules modernise the administrative framework, they stop short of liberalising the sector
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why high brand awareness does not always translate into sales and what it takes to turn recognition into revenue
