BrandStory launches PR vertical CredPR; Pushpendra Kumar Dhansoia to lead

BrandStory has launched CredPR, a dedicated digital-first public relations and communications business.

Built on the belief that effective communications must combine credibility across traditional media with relevance across emerging digital platforms, CredPR brings together expertise spanning print, television, radio and events with a digital-first approach encompassing web, mobile, social media, influencer engagement, digital media and AI-enabled capabilities. The approach is designed to help organisations build reputation, strengthen stakeholder relationships and remain relevant in an increasingly connected, technology-driven and rapidly evolving communications landscape, stated a press note.

Speaking on the launch, Raj Swaminathan, Chief Growth Officer, BrandStory said, “CredPR marks an important milestone in BrandStory's growth journey, and I'm delighted to welcome Pushpendra Dhansoia to lead this new business. His three decades of experience and deep understanding of corporate communications will be invaluable as we build CredPR into one of BrandStory's key pillars. With our integrated ecosystem and a clear digital-first vision, we see a significant opportunity to build a contemporary communications business that combines strategic depth with the agility and innovation required to serve clients in a rapidly evolving landscape.”

Pushpendra Kumar Dhansoia to Lead CredPR

Pushpendra Kumar Dhansoia, a corporate communications and PR veteran with three decades of experience, joins CredPR as Senior Vice President & Principal Consultant. He has held senior leadership roles with Hill+Knowlton Strategies, Ogilvy PR, FTI Consulting, MSL India and Vaishnavi Corporate Communications. His experience spans corporate and brand communications, reputation management, crisis and issues management, leadership positioning, public affairs, investor communications and media strategy, with exposure to organisations across diverse industries.pr

“Public relations is evolving, and CredPR offers an exciting opportunity to bring established communications expertise together with the possibilities of digital and emerging technologies. We will initially establish our presence across six key cities—Mumbai, Delhi, Bengaluru, Chennai, Hyderabad and Kolkata—with plans to extend our reach to 30 cities across India through our network. We also aim to establish our footprint in Dubai by the next quarter, creating a base to serve the wider Middle East market. Our focus is on building strong teams, developing lasting client partnerships and creating a differentiated communications offering that addresses the changing reputation and communications needs of businesses across industries.”, said Pushpendra Kumar Dhansoia, Senior Vice President & Principal Consultant, CredPR