Cannes Lions 2026 News
The shortlists have been released for Dan Wieden Titanium Lions, Glass: The Lion for Change, and the Innovation Lions
As Leo South Asia's CEO takes his seat on the Entertainment Lions for Gaming jury, he has a pointed message for brands that confuse gaming culture with gaming aesthetics
As AI becomes a fixture of the creative process, Cannes Lions 2026 is shaping up to be a test of something far harder to engineer: human truth, say industry heads
As CEO of OMD India and a Cannes Lions 2026 Media juror, Anisha Iyer believes the strongest media ideas are deceptively simple, and that complexity is often mistaken for craft
One agency, 19 years, a PR Grand Prix, and now a seat on the Cannes jury. Rakesh Menon of Ulka says the category has never been more rigorous, or more necessary
As Gurbaksh Singh joins the Digital Craft jury at Cannes Lions 2026, the Dentsu Creative CCO & CIO calls out a category in danger of confusing polish with purpose
As a member of this year's Creative Strategy jury, Dheeraj Sinha makes the case for strategic courage and warns the industry against mistaking cultural aesthetics for genuine human insight
The 73rd edition of the Festival takes place from 22 to 26 June in Cannes, France
AB InBev is the first company in Cannes Lions’ history to be honoured with the award for a third time
The newly introduced Creative Brand Lion will recognise the visionary brands that are building the systems, cultures and capabilities
The Dominican Republic and Venezuela have joined the line-up for the first time
Susan Credle will be honoured at the festival in June for her remarkable career in advertising
From 2026, Cannes Lions said it will recognise systems, cultures and capabilities of brands
From 2026 onwards, all entry submissions into the International Festival of Creativity will be subject to new accountability measures and integrity standards
This follows the discovery that AI-generated and manipulated content was used within the case film to simulate real world events and campaign outcomes
Guest Column: Niraj Ruparel, Creative Tech Lead, WPP India & WPP Media, writes on why it is the era of co-creation and how collaboration is the new creative stack
This year’s Creative Impact track explored how the very best brands balance consistency with agility amid a fragmented media world
In an exclusive interview, Nelson breaks down the Omnicom–IPG merger, detailing how a combined 136,000-strong workforce, deeper data capabilities and unified platforms will drive value
SS: Guest Column: Shrenik Gandhi, Co-founder & CEO, White Rivers Media, shares his experience from the Cannes Lions Festival of Creativity 2025
Guest Column: Ananya Shrikanth Rao, Brand Director – Strategy at Saatchi & Saatchi India, captures the chaos, creativity, and chronicles of Day 3 at Cannes
The campaign was recently called out by Cannes juror and ad critic Polina Zabrodskaya for being an example of 'performative greenwashing'
In an industry-first initiative, FCB Kinnect brings the Cannes Lions jury experience in-house, driving sharper thinking and benchmark-worthy creativity
Shubhranshu Singh, board member Effies LIKNS foundation, Forbes Global’s most influential CMO, writes a review on his takeaways from Cannes Lions 2025
At Cannes Lions 2025, the Global Creative Director talks about scaling bold ideas, embracing AI, and transformation with the launch of SWA Group
WPP’s Mindshare received the joint highest points tally in Media Network of the Year
Guest Column: Tarun Khanna, President & Head – Digital, Marketing & Strategy at Reliance General Insurance, shares observations from Cannes Lions, highlighting India’s rising global influence, & more
With just one shortlist in Sustainable Development Goals category, has the creative voice in sustainability taken a backseat in this year’s Cannes Lions?
Decrement in global growth, a UGC tipping point, and high single-digit gains in India — Kate Scott-Dawkins unpacks the numbers at Cannes 2025
India’s Cannes Lions 2025 run continues with three new shortlists on Day 5 in Film, Titanium, and Sustainable Development Goals categories
India’s winning run moved steadily forward on Day 4 at Cannes Lions 2025, with FCB India adding 3 Golds for Lucky Yatra and Ogilvy, Leo India bagging Bronze for purpose-led work
India picked up two Bronze Lions in the Brand Experience & Activation category, keeping the country’s creative momentum alive with campaigns rooted in purpose and innovation
Leo Burnett Mumbai won the top honour at Cannes Lions 2025 for ACKO Health Insurance
From cardboard beds at the Kumbh Mela to heart check-up nudges at tailoring shops, Indian agencies are making their mark at Cannes Lions 2025, not just with metals, but with meaning
Guest Column: From the Cannes Lions festival of creativity, writes Mithila Saraf, CEO, Famous Innovations, on the “ideas that get under your skin”
Susan Kingston-Brown, Global Brand President of UM Worldwide, on Omnicom-IPG merger, judging the Media Lions, and navigating the future with AI and data-driven creativity
The categories to look out for today are - Brand Experience & Activation, Creative Business Transformation, Creative Commerce, Creative Effectiveness, and Creative Strategy
With India already winning six gold lions this year, here’s a look back at some of the country’s most iconic Gold-winning campaigns
David Droga on Accenture Song's India expansion, the type of Creative Leader he’s looking for in India, and why the traditional methods of planning media won't last
India stormed back into the Cannes Lions spotlight with 1 Grand Prix, 4 Golds, 2 Silvers, and 7 Bronze Lions
Indian agencies delivered a stellar performance with 2 Silver and 7 Bronze Lions
Speaking to e4m, Shubhranshu Singh, Global CMO at Tata Motors Commercial Vehicles, reflects on joining the Board of Effie LIONS Foundation
Philippe Krakowsky, CEO, IPG, Yannick Bolloré, CEO and Chairman, Havas, and Mark Read, CEO, WPP, were snapped in a unique photo-op at the festival
The shortlist has been bagged for Ariel’s #ShareTheLoad in Sustainable Development Goals category
While there are no shortlists in the Creative B2B category, the country continues to shine in Creative Data, Direct, Media, PR, and Social & Influencer
From long-awaited wins to debut victories, Indian agencies are resetting the stage with fresh momentum and global recognition at Cannes Lions 2025
Abbey Klaassen unpacks Dentsu Creative’s structural shifts, the evolving role of AI, the hype around virality, and what’s ahead at Cannes 2025
VML India and Talented bring home a Silver each, Ogilvy India grabs a Bronze
The campaign now shares the stage with other top global contenders in the Film Lions sub-category
The campaign has been recognised across three major sub-categories - Brand Experience & Activation, Creative Business Transformation, and Creative Commerce
In the Creative Business Transformation sub-category of the Strategy category, Leo Burnett Mumbai landed a third shortlist
This Cannes shortlist adds to several others earned by DDB Mudra for the same campaign across the Gaming category
Ogilvy India has secured shortlists with entries spanning the Brand Experience & Activation and Creative Effectiveness sub-categories under Experience and Strategy Category respectively
The campaign has been shortlisted in Brand Experience & Activation category
The campaign creatively addressed the issue of ticketless travel by transforming train tickets into lottery tickets
Created in partnership with The Times of India and the Election Commission, the campaign turned voter apathy into visual impact by printing entire newspapers in unused electoral ink
While 13 shortlists have come in the Experience category, 2 have been secured in Strategy, and 1 in Classics Film
Once a stronghold for India at Cannes, the Pharma category has seen a creative dip post-COVID, even as Healthcare continues to thrive. Here's a look at what went wrong…
Last year, on the first day of the global festival, India had settled for four metals
The shortlists have come across categories, including Design, Direct, Entertainment for Music, Entertainment for Sport, Entertainment for Gaming, Film Craft, and Industry Craft
Guest Column: Abhik Santara, Founder, Atom Network, provides a glimpse into his experience at the 2025 Cannes Lions
José Miguel Sokoloff, President-Global Creative Council, MullenLowe Group, & President-Team Unilever, IPG, spoke to Neeta Nair on the future of agencies, creativity & staying relevant
While FCB India claimed gold in the Outdoor category for its "Lucky Yatra" campaign for Indian Railways, Havas India got the second gold Lion in the Print & Publishing category for ‘Ink of Democracy’
From turning train tickets into lottery wins to edible fan signs at cricket matches, Indian agencies delivered powerful storytelling rooted in culture and innovation
The award recognises an individual who has made a significant impact on the creative communications industry and who stands as an influential figure within the global media landscape
Two are for Leo Burnett Mumbai’s campaign ‘Acko Tailor Test’ for Acko Health Insurance, and other 2 shortlists for ‘Peaks of Courage’ for Mountain Dew
Campaigns from agencies like Ogilvy, FCB India, Talented, Tribes Communication, and FCB Kinnect have contributed to the impressive 13-shortlist tally, showcasing clever outdoor execution
Among Indian agencies, Ogilvy stands out with the highest number of shortlists across categories; FCB India, Leo India, Lowe Lintas, and Havas have also made strong contributions
The Cannes Lions Festival 2025 opens today with awards set to be announced in Audio & Radio, Health & Wellness, Outdoor, Pharma, and Print & Publishing categories
Russell Barrett, Chief Creative Experience Officer at TBWA India, has long been an advocate of brand thinking that ventures out of the comfort zone of television commercials
Here’s a list of IMPACT and e4m’s playing XI, the bets that can bring home the Lions
The shortlists have been bagged by Ogilvy's Mumbai and Bengaluru units
The shortlists have come in Sport - Brand Storytelling and Sport - Partnerships with Sports Talent sub-categories
Developed in partnership with The Times of India and the Election Commission of India, ‘Ink of Democracy’ tackled chronic voter apathy head-on
While ‘Oreo History in the Baking’ for Oreo has earned two shortlists, the third one has come for ‘Takeoff Takeover’ for Cathay Pacific Airways
In a separate entry, the campaign ‘Devanagari PIN’ for Axis Bank has earned a shortlist in the Direct Engagement - Social Behaviour sub-category
Both shortlists fall under the Entertainment Lions for Music subcategory within the Entertainment category
The ‘Seven Layers of Truth’ by Famous Innovations, Mumbai, was conceived for the municipal corporation
The campaign ‘Garuda Rakshak’ integrates mythology-inspired storytelling with cutting-edge media formats
BBH India has been shortlisted for the Garnier’s ‘Bassi vs Men’s Facewash’ campaign
The agency has secured the shortlist for ‘The Right Signs’ with Josh in Social & Creator Lions
The shortlist has been obtained in the Sustainability-Focused Design category
The 'Dirty Money campaign, created for Steadfast's Money Counting Machine, puts the spotlight on the metaphorical and literal dirt attached to money
The shortlists have been secured in the main categories - Entertainment, Engagement and Craft
DDB Mudra won the Lions for ‘Great In-Game Wedding’ with Battlegrounds Mobile India
Shantanu Narayen, leading Adobe’s AI vision, has featured on Barron’s World’s Best CEOs and Fortune’s Businessperson of the Year lists
It has secured a shortlist for its campaign for P&G Whisper, under the OTC Products sub-category
The campaign stands out for its deep-rooted narrative approach that blends civic awareness with artistic storytelling
FCB Kinnect’s campaign marks a significant nod for cost-effective creativity
The entry has been recognised in the Special Build subcategory and marks a notable win for the agency
The campaign, submitted by Havas, Mumbai, has been recognised across three distinct subcategories within the Print & Publishing Lions
The agency’s creative strength is evident in the recognition of its campaigns for both public service and consumer brands
With entries from both its Mumbai and Bangalore offices, the agency’s creative work has earned recognition for a diverse range of campaigns and brand collaborations
The shortlists are in Outdoor, Print & Publishing, Health & Wellness, Pharma
As she prepares to take on her new role on the jury, Mahima Mathur, Creative Director at DDB Mudra Group, hopes to spotlight work that’s not only well-crafted but also rooted in purpose
This year’s edition is marked by a firm commitment to inclusivity, new award categories, and boundary-pushing brand activation
Vikram Pandey, aka Spikey, Chief Creative Officer - Leo Burnett, shares his inspirations, ambitions for India’s creative community, excitement on being part of Cannes Lions jury and much more
In a freewheeling chat with e4m, Aalap Desai, Chief Creative Officer and Co-Founder, Tgthr., opens up about how this year the agency’s focus has been on ‘what felt true to us, not just what might win’
Among the entries from Dentsu are its campaigns for SBI Life, Motorola, DSP Mutual Fund, and Amdocs
Mayuresh Dubhashi, Chief Creative Officer at FCB NEO, shares his insights and experiences as a juror for the social & creator lions category at Cannes Lions 2025
This year, FCB India is going to Cannes Lions with its creations for Indian Railways, Navneet Education, Navbharat Times and Uber
Among BBDO India’s Cannes contenders are Ariel’s #ShareTheLoad, WhatsApp’s Oye Lucky with Abhay Deol and Tata Ultra Marathon’s ‘Feet of Glory’
BBDO India has sent its campaigns for Ariel, Tata Ultra Marathon, WhatsApp and Candid Dusting Powder
VML has put forth the Coke Studio Bharat’s campaign featuring the Tutari girl and ‘Sing to Remember’ for this year’s Cannes Lions
The campaign was executed for Reliance General Insurance & Curly Tales
Leo India has submitted its works for Whisper, Mountain Dew, Cathay Pacific and Pepsico Lays
Pallavi Chakravarti, CCO, Fundamental, shares her experience as a Cannes Lions 2025 jury member
e4m Video Story: Cannes Lions: ‘If you have done it, you will want to do it again to feel that rush’
Rahul Mathew, CCO, DDB Mudra Group, on why humour has stayed central to their ads, Cannes Lions hopes and inspiration for the Flipkart campaign
FCB India got the shortlist in the Dan Wieden Titanium Lions category for its campaign 'Lucky Yatra'
Rajdeepak Das, Chief Creative Officer of Publicis South Asia and Chairman of Leo, South Asia, on the big changes at the agency, the work that he is sending to Cannes Lions and more
While in the Asia-Pacific, India is one of the strongest players now, we ask industry leaders if we can cement this position further, at Cannes Lions 2025
The former Chief Creative Officer of BBDO Worldwide will be honoured with the lifetime achievement award at the festival in June
Guest Column: Pragati Rana, Head of Originals, Regional Creative Officer – West and Founding Partner, tgthr., shares the nitty gritty of presenting as a Glass Lions contender at Cannes
In a conversation with e4m, Ogilvy India's Hephzibah Pathak talks about her stint on the Creative Effectiveness Jury, her favourite campaigns and key learnings from the experience at Cannes
India’s awards tally at Cannes Lions has shrunk to 18 this year, from 25 in 2023 and 47 a year before. The downward trend has sparked a debate about the state of India's creative prowess
Guest Column: Abhik Santara, Founder, Atom Network, shares his experiences from the Cannes Lions festival
Speaking on the sidelines of the Cannes Lions International Festival of Creativity 2024, Hitesh Chawla, Founder & CEO, SilverPush, shares his insights on the power of contextual advertising
On the final day, only two silver and two bronze metals were added to the tally
Kate Scott-Dawkins, President, Global Business Intelligence, GroupM, spoke to e4m from Cannes Lions on the industry’s growth, the progress in retail media and more
In conversation with Pete Stein, global lead of Dentsu CXM, from Cannes Lions 2024
Anushree Ghosh, Head of Digital and D2C, ITC Ltd - Foods Division, India, shares her experience of being part of the Creative Data Jury at the Cannes Lions 2024 International Festival of Creativity
The film by Ayappa KM under the aegis of his production house Early Man Film won a Silver for Editing and a Bronze for Direction under the category, Film Craft
Leo Burnett’s ‘#BringBack2011’ Oreo campaign and Ogilvy’s ‘VI Human Network Testing Network’ shine
HDFC Bank’s ‘Lulumelon EOSS’ campaign won a Silver at the Cannes Lions 2024
The Global Creative Director of Cheil Worldwide, Eugene Park, spoke from the Cannes Lions festival on trends in the ad space and role of tech
Susan Credle, Global Chair of FCB speaks about her new role, the agency’s leadership in India and more from Cannes Lions 2024
Hamish Davies, Global Chief Growth & Marketing Officer, Wavemaker shares highlights of their global performance, big Reckitt win in India & more
At Cannes Lions, Nick Lawson, Global CEO, EssenceMediacom, shares how well the integration of Essence and MediaCom has turned out to be, solving client's problems through breakthrough thinking, & more
David Droga of Accenture Song speaks to Neeta Nair of IMPACT about Accenture Song’s possible entry into India in a big way, and more
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