Havas Creative India’s ‘Ink of Democracy’ makes a powerful mark at Cannes Lions 2025

The agency has won 1 Gold and 2 Bronzes for the campaign

by e4m Staff
Published: Jun 19, 2025 1:09 PM | 2 min read

Havas Creative India has won three metals for its campaign ‘Ink of Democracy’, developed in collaboration with The Times of India, at Cannes Lions 2025.

The campaign earned the agency one Gold in the Print & Publishing and two Bronze Lions in the Direct and Best Use of Media.

Rana Barua, Group CEO, Havas India, South East Asia and North Asia, said, “Our momentum at Cannes Lions 2025 has been incredible with one Gold in Print & Publishing and two Bronze Lions in Direct and Media for Ink of Democracy. These wins reflect the kind of culture we’ve been nurturing at Havas, a culture rooted in meaning, collaboration, and fearless creativity. It is also a testament of the product and ecosystem we’ve built over the last 7 years. I’m incredibly proud of Anu and our young talents who brought home the lions. A big thank you to Joji and our global teams for the continuous support. Our hearts are full, and I believe this is just the beginning for us.”

Anupama Ramaswamy, Joint MD & Chief Creative Officer, Havas Creative India added, “We’re incredibly overwhelmed and humbled to bring home two more Bronze Lions for Times of India - Ink of Democracy in Direct and Best Use of Media, along with our Gold in Print & Publishing. For a country that still begins its day with the newspaper, this was more than a campaign it was a responsibility. And what could be more direct than telling 1.4 billion people to leave their homes and go vote? We didn’t chase engagement; we sparked participation. We didn’t count likes; we counted inked fingers. This is creativity serving democracy. A heartfelt thank you to our incredible partners at The Times of India, and a big shout out to my brilliantly talented young team — Soham, Ravinder, and Annie. You made this real. These wins matter. They bring visibility, open doors, and most importantly, they shine a light on the next generation of talent. At Havas we are committed to making sure they’re seen, heard, and celebrated.”