cannes-lions-2025
Guest Column: Niraj Ruparel, Creative Tech Lead, WPP India & WPP Media, writes on why it is the era of co-creation and how collaboration is the new creative stack
Niraj Ruparel Jun 30, 2025 12:31 PM
This year’s Creative Impact track explored how the very best brands balance consistency with agility amid a fragmented media world
e4m Staff Jun 26, 2025 7:15 PM
Guest Column: Ananya Shrikanth Rao, Brand Director – Strategy at Saatchi & Saatchi India, captures the chaos, creativity, and chronicles of Day 3 at Cannes
Ananya Shrikanth Rao Jun 24, 2025 9:35 AM
Shubhranshu Singh, board member Effies LIKNS foundation, Forbes Global’s most influential CMO, writes a review on his takeaways from Cannes Lions 2025
Shubhranshu Singh Jun 23, 2025 9:24 AM
At Cannes Lions 2025, the Global Creative Director talks about scaling bold ideas, embracing AI, and transformation with the launch of SWA Group
Neeta Nair Jun 21, 2025 8:53 AM
WPP’s Mindshare received the joint highest points tally in Media Network of the Year
e4m Staff Jun 21, 2025 8:20 AM
Guest Column: Tarun Khanna, President & Head – Digital, Marketing & Strategy at Reliance General Insurance, shares observations from Cannes Lions, highlighting India’s rising global influence, & more
Tarun Khanna Jun 20, 2025 9:12 AM
With just one shortlist in Sustainable Development Goals category, has the creative voice in sustainability taken a backseat in this year’s Cannes Lions?
Anjana Naskar Jun 20, 2025 8:52 AM
Decrement in global growth, a UGC tipping point, and high single-digit gains in India — Kate Scott-Dawkins unpacks the numbers at Cannes 2025
Neeta Nair Jun 20, 2025 8:46 AM
India’s Cannes Lions 2025 run continues with three new shortlists on Day 5 in Film, Titanium, and Sustainable Development Goals categories
e4m Staff Jun 20, 2025 8:37 AM
India picked up two Bronze Lions in the Brand Experience & Activation category, keeping the country’s creative momentum alive with campaigns rooted in purpose and innovation
e4m Staff Jun 19, 2025 5:59 PM
Leo Burnett Mumbai won the top honour at Cannes Lions 2025 for ACKO Health Insurance
e4m Staff Jun 19, 2025 1:21 PM
Ogilvy India won a Gold Lion at Cannes Lions 2025 in the Social & Creator Lions category
e4m Staff Jun 19, 2025 12:48 PM
The categories to look out for today are - Brand Experience & Activation, Creative Business Transformation, Creative Commerce, Creative Effectiveness, and Creative Strategy
e4m Staff Jun 19, 2025 9:11 AM
With India already winning six gold lions this year, here’s a look back at some of the country’s most iconic Gold-winning campaigns
Anjana Naskar Jun 19, 2025 9:04 AM
The shortlist has been bagged for Ariel’s #ShareTheLoad in Sustainable Development Goals category
e4m Staff Jun 18, 2025 1:18 PM
While there are no shortlists in the Creative B2B category, the country continues to shine in Creative Data, Direct, Media, PR, and Social & Influencer
Sunidhi Vijay Jun 18, 2025 9:15 AM
From long-awaited wins to debut victories, Indian agencies are resetting the stage with fresh momentum and global recognition at Cannes Lions 2025
Anjana Naskar Jun 18, 2025 9:06 AM
VML India and Talented bring home a Silver each, Ogilvy India grabs a Bronze
e4m Staff Jun 17, 2025 6:08 PM
The campaign now shares the stage with other top global contenders in the Film Lions sub-category
e4m Staff Jun 17, 2025 4:02 PM
The campaign has been recognised across three major sub-categories - Brand Experience & Activation, Creative Business Transformation, and Creative Commerce
e4m Staff Jun 17, 2025 3:51 PM
In the Creative Business Transformation sub-category of the Strategy category, Leo Burnett Mumbai landed a third shortlist
e4m Staff Jun 17, 2025 3:35 PM
This Cannes shortlist adds to several others earned by DDB Mudra for the same campaign across the Gaming category
e4m Staff Jun 17, 2025 3:26 PM
Ogilvy India has secured shortlists with entries spanning the Brand Experience & Activation and Creative Effectiveness sub-categories under Experience and Strategy Category respectively
e4m Staff Jun 17, 2025 3:17 PM
The campaign creatively addressed the issue of ticketless travel by transforming train tickets into lottery tickets
Last year, on the first day of the global festival, India had settled for four metals
e4m Staff Jun 17, 2025 9:08 AM
Guest Column: Abhik Santara, Founder, Atom Network, provides a glimpse into his experience at the 2025 Cannes Lions
Abhik Santara Jun 17, 2025 8:42 AM
José Miguel Sokoloff, President-Global Creative Council, MullenLowe Group, & President-Team Unilever, IPG, spoke to Neeta Nair on the future of agencies, creativity & staying relevant
Neeta Nair Jun 17, 2025 8:40 AM
Campaigns from agencies like Ogilvy, FCB India, Talented, Tribes Communication, and FCB Kinnect have contributed to the impressive 13-shortlist tally, showcasing clever outdoor execution
Anjana Naskar Jun 16, 2025 9:03 AM
Russell Barrett, Chief Creative Experience Officer at TBWA India, has long been an advocate of brand thinking that ventures out of the comfort zone of television commercials
Developed in partnership with The Times of India and the Election Commission of India, ‘Ink of Democracy’ tackled chronic voter apathy head-on
e4m Staff Jun 15, 2025 3:49 PM
In a separate entry, the campaign ‘Devanagari PIN’ for Axis Bank has earned a shortlist in the Direct Engagement - Social Behaviour sub-category
e4m Staff Jun 15, 2025 3:26 PM
Both shortlists fall under the Entertainment Lions for Music subcategory within the Entertainment category
e4m Staff Jun 15, 2025 3:19 PM
The campaign ‘Garuda Rakshak’ integrates mythology-inspired storytelling with cutting-edge media formats
e4m Staff Jun 15, 2025 3:09 PM
BBH India has been shortlisted for the Garnier’s ‘Bassi vs Men’s Facewash’ campaign
e4m Staff Jun 15, 2025 3:01 PM
The agency has secured the shortlist for ‘The Right Signs’ with Josh in Social & Creator Lions
e4m Staff Jun 15, 2025 2:59 PM
The 'Dirty Money campaign, created for Steadfast's Money Counting Machine, puts the spotlight on the metaphorical and literal dirt attached to money
e4m Staff Jun 15, 2025 2:42 PM
DDB Mudra won the Lions for ‘Great In-Game Wedding’ with Battlegrounds Mobile India
e4m Staff Jun 15, 2025 12:43 PM
Shantanu Narayen, leading Adobe’s AI vision, has featured on Barron’s World’s Best CEOs and Fortune’s Businessperson of the Year lists
e4m Staff Jun 14, 2025 6:59 PM
The campaign stands out for its deep-rooted narrative approach that blends civic awareness with artistic storytelling
e4m Staff Jun 14, 2025 5:13 PM
FCB Kinnect’s campaign marks a significant nod for cost-effective creativity
e4m Staff Jun 14, 2025 5:07 PM
The campaign, submitted by Havas, Mumbai, has been recognised across three distinct subcategories within the Print & Publishing Lions
e4m Staff Jun 14, 2025 4:48 PM
This year’s edition is marked by a firm commitment to inclusivity, new award categories, and boundary-pushing brand activation
e4m Staff Jun 14, 2025 8:13 AM
In a freewheeling chat with e4m, Aalap Desai, Chief Creative Officer and Co-Founder, Tgthr., opens up about how this year the agency’s focus has been on ‘what felt true to us, not just what might win’
Aditi Uniyal and Soumya Gawri Jun 11, 2025 9:03 AM