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Published: Aug 18, 2026 1:02 PM | 1 min read
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Jyoti Arora has returned to Pepperfry as Associate Director, Customer Experience (CX), marking her second stint with the company.
Arora announced her new role on LinkedIn. She was previously associated with Pepperfry from 2012 to 2016, serving as Manager – Payment Operations and Customer Escalations.
Before returning to Pepperfry, Arora spent six years at Borosil, where she most recently served as Head – Customer Experience and D2C Operations.
She has also held roles at Craftsvilla, HSBC Global Payments and Maersk Infotech Services India.
Arora brings experience across customer experience and operations, including contact centre operations, customer lifecycle management, CX strategy and transformation, D2C and e-commerce operations, and digital payments.
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