Kashyap Vadapalli, CMO, Pepperfry tells us how Pepperfry is aligning its business and communication objectives for this year to stand out amongst competitors

Anam Khan 02-May-2019

Leading industry experts will deliver key insights on Driving ‘Individualisation’ in the Data-Driven Era at the 11th edition of Pitch CMO Summit at ITC Maratha, Mumbai today 12 pm onwards

exchange4media Staff 07-March-2019

At the 11th edition of the Pitch CMO Summit, panel experts from McCann World Group India, Grofers, Haier India, JetPrivilege, Nykaa, Syska Group, HT Media among others to speak

exchange4media Staff 05-March-2019

Pepperfry, Nyka, Urban Ladder, Lenskart on road to build omni-channel presence

exchange4media Staff 14-January-2019

We take a look at some of the most creative ads that lit up screens this year

exchange4media Staff 05-November-2018

The television commercial conceptualised by Law and Kenneth Saatchi and Saatchi captures the spirit of celebration through a child’s imagination

exchange4media Staff 05-November-2018

The 6-episode series is live on Dice Media’s Facebook and YouTube channels, airing every Wednesday

exchange4media Staff 20-October-2018

The growth is driven by interest from new category of advertisers such as e-commerce, OTT, BFSI, besides the regular FMCG, consumer durables and automobile players

Madhuwanti Saha 19-October-2018

From Myntra to MakeMyTrip, here are some ads that have managed to create noise with their festive communication.

Misbaah Mansuri 11-October-2018

Pepperfry, the online furniture company, is giving a big push in its latest 360-degree campaign 'Diwali Toh Sab Ke Liye Hai' for which it has allocated Rs 20 crore

Madhuwanti Saha 10-October-2018

Industry experts' take on online vs offline marketing approach for brands

Apeksha Mishra 14-September-2018

The campaign encourages customers to gear up for the festive season in advance by shopping the sale and availing discounts of up to 50 per cent off

exchange4media Staff 01-September-2018

The panel of experts spoke on how companies that provide exceptional customer service set themselves apart from the competition

Pallavi Borkar 06-July-2018

The Pitch CMO Summit was held in Bangalore on 4th July, 2018, where the best minds in the business discussed the theme- ‘I shop, therefore I am’

exchange4media Staff 06-July-2018

Through these multi-city events, focused on promoting sustainable solutions at home, Pepperfry is pledging its commitment towards creating a positive environmental impact.

exchange4media Staff 05-June-2018

This year’s theme for the Bangalore edition of the Summit is ‘I shop, therefore I am’

exchange4media Staff 05-June-2018

The online furniture portal, for the first time, is extending its promise of ‘Happy Furniture to You’ to décor and utility segments

exchange4media Staff 21-April-2018

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Madhuwanti Saha 18-April-2018

As day 1 of Goafest 2018 kicked off around the idea of 'Make in India', here is a look at a few moments from the event on April 5

exchange4media Staff 06-April-2018

Goafest 2018 attendees comment on the two sessions on Day 1 - Baba Ramdev and Kashyap Vadapalli, CMO of Pepperfry

exchange4media Staff 06-April-2018