The Vice President & Head of Marketing at Pepperfry takes us through the new-age furniture brand’s marketing strategies, product innovations, market share, and much more

Anjana Naskar Jan 9, 2023 8:40 AM

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Guest Column: Naveen Murali, Vice President & Head of Marketing, Pepperfry, writes about brands effectively using the D2C route, finding the right channel mix & much more

Naveen Murali Dec 26, 2022 9:06 AM


e4m spoke to some of the top marketers in the country, asking how they would remember this year

exchange4media Staff Dec 15, 2022 9:25 AM

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The campaign has been strategically executed across eight-plus cities and in more than 250+ media to drive talkability

exchange4media Staff Nov 2, 2022 11:41 AM


The Head of Marketing at Pepperfry shares insights on the new festive campaign, strengthening the brand’s positioning, marketing strategies, online vs offline sales and more

Ritika Raj Oct 19, 2022 8:54 AM


With this deal, Pepperfry will foray into commercial fit-out projects in retail, banking and HORECA (hotel, restaurant and cafe) segments.

exchange4media Staff Aug 24, 2022 7:58 PM


He will be spearheading the expansion of Pepperfry’s studio footprint across the country

exchange4media Staff Aug 3, 2022 1:34 PM

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Guest Column: Naveen Murali, VP & Head of Marketing, Pepperfry, shares tips on how to deal with the ever-changing marketing trends in a post-pandemic world

Naveen Murali Jul 7, 2022 8:09 AM

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Prior to joining Pepperfry, Batra worked as Executive Director at Z3Partners

exchange4media Staff May 27, 2022 1:15 PM


Chitlange’s appointment is effective immediately and will be based out of the Pepperfry corporate office in Mumbai

exchange4media Staff Dec 13, 2021 4:48 PM


Pepperfry has adopted a multi-pronged campaign approach wherein the film will be aired on various digital media like – video platforms, OTT, social media platforms and OOH

exchange4media Staff Oct 13, 2021 3:30 PM


From purpose-driven marketing to solution-based approach rather than plain media buys, here are some trends industry watchers foresee for the year upon us

Misbaah Mansuri Dec 29, 2020 8:48 AM


The campaign by LL&K Saatchi and Saatchi encourages consumers to support Indian artisans by buying locally-made furniture, not because it is Indian, but because it is superior

exchange4media Staff Aug 4, 2020 11:24 AM


The online retailer upped its ad spends by over 88% in FY19 when compared to the last fiscal

Misbaah Mansuri Jan 6, 2020 8:43 AM

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Members for a panel discussion, moderated by Kashyap Vadapalli, were Siddharth Pal, Elizabeth Venkataraman, Mayank Shah, Ashish Lingamneni, Zubin Dubash and Sudip Sanyal

exchange4media Staff Sep 4, 2019 4:02 PM

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Kashyap Vadapalli, CMO, Pepperfry tells us how Pepperfry is aligning its business and communication objectives for this year to stand out amongst competitors

Anam Khan May 2, 2019 8:46 AM