pepperfry
From purpose-driven marketing to solution-based approach rather than plain media buys, here are some trends industry watchers foresee for the year upon us
Misbaah Mansuri Dec 29, 2020 8:48 AM
The campaign by LL&K Saatchi and Saatchi encourages consumers to support Indian artisans by buying locally-made furniture, not because it is Indian, but because it is superior
exchange4media Staff Aug 4, 2020 11:24 AM
The online retailer upped its ad spends by over 88% in FY19 when compared to the last fiscal
Misbaah Mansuri Jan 6, 2020 8:43 AM
Members for a panel discussion, moderated by Kashyap Vadapalli, were Siddharth Pal, Elizabeth Venkataraman, Mayank Shah, Ashish Lingamneni, Zubin Dubash and Sudip Sanyal
exchange4media Staff Sep 4, 2019 4:02 PM
Kashyap Vadapalli, CMO, Pepperfry tells us how Pepperfry is aligning its business and communication objectives for this year to stand out amongst competitors
Leading industry experts will deliver key insights on Driving ‘Individualisation’ in the Data-Driven Era at the 11th edition of Pitch CMO Summit at ITC Maratha, Mumbai today 12 pm onwards
exchange4media Staff Mar 7, 2019 8:54 AM
At the 11th edition of the Pitch CMO Summit, panel experts from McCann World Group India, Grofers, Haier India, JetPrivilege, Nykaa, Syska Group, HT Media among others to speak
exchange4media Staff Mar 5, 2019 9:02 AM
Pepperfry, Nyka, Urban Ladder, Lenskart on road to build omni-channel presence
exchange4media Staff Jan 14, 2019 8:38 AM
We take a look at some of the most creative ads that lit up screens this year
exchange4media Staff Nov 5, 2018 7:05 PM
The television commercial conceptualised by Law and Kenneth Saatchi and Saatchi captures the spirit of celebration through a child’s imagination
exchange4media Staff Nov 5, 2018 5:47 PM
The 6-episode series is live on Dice Media’s Facebook and YouTube channels, airing every Wednesday
exchange4media Staff Oct 20, 2018 4:02 PM
The growth is driven by interest from new category of advertisers such as e-commerce, OTT, BFSI, besides the regular FMCG, consumer durables and automobile players
Madhuwanti Saha Oct 19, 2018 8:31 AM
From Myntra to MakeMyTrip, here are some ads that have managed to create noise with their festive communication.
Misbaah Mansuri Oct 11, 2018 8:31 AM
Pepperfry, the online furniture company, is giving a big push in its latest 360-degree campaign 'Diwali Toh Sab Ke Liye Hai' for which it has allocated Rs 20 crore
Madhuwanti Saha Oct 10, 2018 8:38 AM
Industry experts' take on online vs offline marketing approach for brands
Apeksha Mishra Sep 14, 2018 8:57 AM
The campaign encourages customers to gear up for the festive season in advance by shopping the sale and availing discounts of up to 50 per cent off
exchange4media Staff Sep 1, 2018 8:56 AM
The panel of experts spoke on how companies that provide exceptional customer service set themselves apart from the competition
Pallavi Borkar Jul 6, 2018 8:53 AM
The Pitch CMO Summit was held in Bangalore on 4th July, 2018, where the best minds in the business discussed the theme- ‘I shop, therefore I am’
exchange4media Staff Jul 6, 2018 8:52 AM
