Authors
Puneet Das?blur=25

Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is restaging the premium product in the Southern markets by making its value pack accessible to all

Ritika Raj Jan 27, 2021 8:43 AM

Ketan Kulkarni?blur=25

Ketan Kulkarni, CMO and Head– Business Development, Blue Dart, shares insights on gearing up for vaccine roll-outs, challenges during pandemic, evolution in marketing, key learnings and more

Ritika Raj Jan 27, 2021 8:27 AM

Shalini Rao?blur=25

Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on the impact of Covid, marketing in times of crisis, targeted marketing, and more

Ritika Raj Jan 21, 2021 8:30 AM

Rajesh Uttamchandani, Syska?blur=25

Rajesh Uttamchandani, Director, Syska Group, shares insights on the rationale behind venturing into a new segment, marketing strategy, distribution plans, expectations for 2021, and more

Ritika Raj Jan 19, 2021 8:31 AM

titan?blur=25

Kanwalpreet Walia, Marketing Head, Fragrance & Accessories, Titan, shares insights on SKINN’s new collection for adventure seeking men and the challenge in creating a mood with fragrances digitally

Ritika Raj Jan 1, 2021 9:06 AM

Meghna Apparao, Licious?blur=25

Meghna Apparao, Chief Business Officer, Licious, shares insights on breaking stereotypes, banking on quality, expansion plans, and the brand’s marketing strategy

Ritika Raj Dec 16, 2020 8:20 AM

hemat mehta?blur=25

On the launch of ‘The New Indian Consumer Report’, Mehta, MD, Insights Division & CSO, South Asia, Kantar, shares insights on consumer behaviour & strategies brands should adopt in the ‘new normal’

Simran Sabherwal & Ritika Raj Dec 10, 2020 8:14 AM

Harish Narayann, Myntra?blur=25

With the launch of Myntra fashion Superstar Season 2, Narayanan, Head of Marketing, shares insights on the growing importance of content & influencer marketing, and the brand’s marketing strategy.

Ritika Raj Dec 9, 2020 8:55 AM

Kent RO?blur=25

Dr. Mahesh Gupta of Kent RO Systems talks about Kent’s CamAttendance system, the relevance of innovation and adaptation, the brand’s marketing roadmap and further expansions

Ritika Raj Dec 2, 2020 1:45 PM

Tata Tea?blur=25

Puneet Das, Senior VP - Marketing, Packed Beverages - India, Tata Consumer Products tells us about the brand’s hyper-localized marketing campaign, emphasis on regional arts and the core strategy

Ritika Raj Nov 19, 2020 2:28 PM

Indian Terrain?blur=25

As Indian Terrain completes 20 years, Charath Narsimhan, MD, Indian Terrain Fashions, tells us about the company’s sustainable strategy, joining forces with Fairtrade India & expanding to Tier markets

Ritika Raj Nov 17, 2020 8:46 AM

marketing?blur=25

Brands across sectors are expecting a hike in sales as Diwali celebrations are on full swing

Ritika Raj Nov 13, 2020 8:59 AM

festival?blur=25

With Diwali almost knocking on our doors, real estate and the mattress industry are looking forward to the festival season for a boost in sales as work from home becomes the norm

Ritika Raj Nov 12, 2020 9:33 AM