Authors
Varun?blur=25

Varun Kandhari, Director - Marketing, Mars Wrigley India, talks about the festive season, category trends, localising products for Indian markets, marketing strategy and more

Ritika Raj Oct 21, 2022 1:07 PM

Badri?blur=25

Badri Beriwal, Chief Business Officer - New Categories, Britannia Industries, shares insights on entering a new category, launching TVC with Prabhu Deva, expansion strategies & more

Ritika Raj Oct 20, 2022 8:52 AM

Pepperfry?blur=25

The Head of Marketing at Pepperfry shares insights on the new festive campaign, strengthening the brand’s positioning, marketing strategies, online vs offline sales and more

Ritika Raj Oct 19, 2022 8:54 AM

signify?blur=25

Nikhil Gupta, Head of Marketing & Integrated Communications and Commercial Operations - SA, Signify shares insights behind the new campaign, evolving category, expectations from the festive season

Ritika Raj Oct 12, 2022 8:59 AM

Ajay Simha?blur=25

On the launch of second edition of Nivea Soft Fresh Batch, Ajay Simha, Marketing Director - Nivea India, shares how the skincare major is enabling GenZ girls to become future content creators

Ritika Raj Oct 10, 2022 9:08 AM

Bharat Sethi?blur=25

Sethi, Founder & CEO of Rage Coffee, shares insights on recent rebranding, association with cricketer Virat Kohli, marketing strategy, and more

Ritika Raj Aug 23, 2022 8:46 AM

PKL?blur=25

This festive season when brands are looking at leaving the pandemic behind, industry experts share how vivo Pro Kabaddi League can give brands enough mileage to achieve their objectives

Ritika Raj Aug 22, 2022 10:22 AM

Sugar?blur=25

The COO & Co-founder of SUGAR Cosmetics shares insights from the seven-year journey of building the brand, the evolving TG, the increasing competition and much more

Ritika Raj Jul 15, 2022 8:05 AM

Gill?blur=25

Priyanka Gill, Co-Founder, The Good Glamm Group & Founder and CEO, POPxo-Plixxo talks about tapping into the suncare category, latest campaign, revenue targets and more

Ritika Raj Jul 8, 2022 8:34 AM

Priti Agnihotri?blur=25

Raghunandan, Category Head - 2W/3W/LMC, CEAT Tyres, talks about the brand's marketing strategy, the campaign #SheGoesAnExtraMile, product launches, and more

Ritika Raj Jun 21, 2022 8:46 AM

Body Shop?blur=25

Kundu, GM - GM: Brand relations, Marketing & Customer Acquisition, shares insights on the brand's new activist store, efforts towards sustainability, expansion plans, marketing strategy & more

Ritika Raj Jun 16, 2022 1:33 PM

Murali?blur=25

The Head of Marketing at ZestMoney shares insights on the campaign #GameNeverOver and future marketing initiatives

Ritika Raj Jun 13, 2022 8:57 AM

Achint Setia, Myntra?blur=25

Setia, Head-Marketing & Social Commerce, Myntra, shares insights behind the brand’s new campaign, marketing plan, target audience and more

Ritika Raj May 11, 2022 8:21 AM

Deepak Rajawat, Vistara?blur=25

Rajawat, Chief Commercial Officer, Vistara shares insights behind the airline’s new 360-degree integrated campaign, core TG, collaboration with influencers, plans for growth, future outlook and more

Ritika Raj Apr 25, 2022 8:48 AM

Gitanjali Saxena, Tata CLiQ Luxury?blur=25

Saxena, Business Head–Global Luxury, Tata CLiQ Luxury, shares insights on The Luxe Life 2, social commerce, evolving proposition and more

Ritika Raj Apr 8, 2022 8:44 AM

signify?blur=25

Nikhil Gupta, Head of Marketing & Integrated Communications and Commercial Operations, SA, Signify, shares insight behind the new TVC, synergies with the new brand ambassador, and marketing strategy

Ritika Raj Apr 7, 2022 8:53 AM

Shekhar Tewari?blur=25

Tewari, Chief Category & Operations Officer, Modenik Lifestyle, talks about the new brand identity & merger, marketing strategy, TVC campaign, and more

Ritika Raj Apr 7, 2022 8:38 AM

K Venkataramani?blur=25

K Venkataramani, MD and CEO, Health & Glow, shares the brand's 25-year journey, reliability on omnichannel, personalisation and innovation and more

Ritika Raj Apr 6, 2022 8:41 AM

Sasha Chhetri?blur=25

Chhetri, AVP Marketing, Lenskart, speaks about the brand’s marketing initiatives, omnichannel strategy, the key trends in eyewear segment and more

Ritika Raj Mar 31, 2022 8:30 AM

Moksh Chopra?blur=25

Chopra, Chief Marketing Officer, KFC India, shares insights behind the new Biryani Bucket launch, key challenges and more

Ritika Raj Mar 31, 2022 8:27 AM