Date-wise News
Hero ISL?blur=25

Indian Super League has dramatically altered the football landscape in India. Its loyal fan base is feverishly growing sans boundaries, nurturing young talent in the country

Archana Khatri Das Oct 19, 2021 6:54 PM

Ormax Media?blur=25

Ormax Televate tool is available for GEC, movies, news, kids, music and infotainment genres across all major Indian language

exchange4media Staff Oct 19, 2021 4:40 PM


The two companies will co-develop marketing solutions using Goals101’s cutting-edge AI and data technology, and provide brands with more sophisticated solutions

exchange4media Staff Oct 19, 2021 4:36 PM

Star India?blur=25

The upcoming weeks will bring in a plethora of new shows and movies on the network including the come back of ‘Dance+’ on Star Plus after two years

exchange4media Staff Oct 19, 2021 4:12 PM

Value 360 - TradeSmart?blur=25

The agency will be responsible for planning and executing TradeSmart’s PR and brand recognition activities in the country

exchange4media Staff Oct 19, 2021 3:09 PM

Grapes - Suraasa?blur=25

The agency will be responsible for media buying and planning to achieve all the marketing objectives of the brand

exchange4media Staff Oct 19, 2021 2:36 PM


The latest report by Integral Ad Science highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and in-app advertising

exchange4media Staff Oct 19, 2021 2:04 PM


The top three categories on consumers' minds for the festive season are Mobile Phones, TVs and Furniture

exchange4media Staff Oct 19, 2021 12:10 PM

blink digital?blur=25

The full-service digital agency has announced the appointments of Shweta Bhalla and Dazy Verma

exchange4media Staff Oct 19, 2021 11:49 AM

Bhairav Shanth?blur=25

Bhairav Shanth, MD of ITW Consulting, on how OTT activations can enhance branding exercises

exchange4media Staff Oct 19, 2021 9:55 AM


Even as some warn of cricket fatigue setting in, media planners are largely optimistic about the series in terms of revenue generation for the broadcaster

Sonam Saini Oct 19, 2021 9:00 AM


Brands dropping their celeb endorsers and vice versa in the face of a controversy show an abject lack of long term strategic thinking, say experts

Mansi Sharma Oct 19, 2021 8:48 AM


Dua, Executive Director - Marketing & Sales, Relaxo Footwear, talks about the brand’s shift to digital, rebranding, marketing strategy, anticipated growth, the outlook for retail, and more

Ritika Raj Oct 19, 2021 8:41 AM


TV customers are already paying higher subscription fees under NTO 1.0 due to the addition of the Network Capacity Fee

Javed Farooqui Oct 19, 2021 8:35 AM