While OOH advertising is getting a shot in the arm with brands increasing thrust on tier-II & tier-III cities, brands & marketers are warming up to experiential mktg as we learn to live with Covid

Archana Khatri Das Jan 10, 2022 9:05 AM


Marketers are increasingly inclining toward automation and AI-based solutions to address challenges

Archana Khatri Das Jan 7, 2022 9:11 AM


Digital continues to be deeply implanted in the communications strategy of brands in the New Year

Archana Khatri Das Jan 6, 2022 8:52 AM

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Despite the content multiverse, the traditional media is going to stay the dominant source of entertainment

Archana Khatri Das Jan 5, 2022 9:34 AM


Year after year, ISL enables brands to create unique and impactful experiences with technological innovations

Archana Khatri Das Oct 28, 2021 8:18 PM


Leveraging the power of the English Premier League, which gives access to a highly premium audience, Sponsor, ACKO managed to gain high visibility and build engagement with its target audience

Archana Khatri Das Oct 21, 2021 1:42 PM

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Indian Super League has dramatically altered the football landscape in India. Its loyal fan base is feverishly growing sans boundaries, nurturing young talent in the country

Archana Khatri Das Oct 19, 2021 6:54 PM