Date-wise News

The brand refresh includes a new visual identity including logos and colours

exchange4media Staff Oct 20, 2022 4:31 PM


The event is a part of Glance Gaming’s mission to give consumers a premium, ‘Hyperlive’ gaming and game streaming experiences on the lock screen

exchange4media Staff Oct 20, 2022 4:12 PM


The video takes the viewer through an insightful tour of TOI’s iconic office in Mumbai, its newsrooms, and editorial meetings

exchange4media Staff Oct 20, 2022 4:06 PM

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The four-film campaign has been created in association with Mumbai-based creative agency tiqui-taka

exchange4media Staff Oct 20, 2022 3:55 PM


In keeping with H&M Move and Zlatan’s mission to get the whole world and everybody moving

exchange4media Staff Oct 20, 2022 3:43 PM


Panellists discussed the strategies to make social listening work for brands at the e4m Martech India Conference 2022

exchange4media Staff Oct 20, 2022 2:46 PM


The 3D experience has been crafted by Inventech from the Laqshya Media Group

exchange4media Staff Oct 20, 2022 2:13 PM


The actor will be part of marketing campaigns of the brand alongside Virat Kohli, Vicky Kaushal and Kiara Advani

exchange4media Staff Oct 20, 2022 12:46 PM


This is a 3-film campaign and is being run on digital and social media as well

exchange4media Staff Oct 20, 2022 11:16 AM


Only 5% of smartphone users intend to switch to 5G as per research published by a leading financial publication

exchange4media Staff Oct 20, 2022 9:39 AM


On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years

Sandhya Raghavan Oct 20, 2022 8:59 AM


Badri Beriwal, Chief Business Officer - New Categories, Britannia Industries, shares insights on entering a new category, launching TVC with Prabhu Deva, expansion strategies & more

Ritika Raj Oct 20, 2022 8:52 AM

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Industry experts say there has been a tectonic shift of preference towards short-form videos in comparison to other entertainment platforms, including OTTs

Javed Farooqui Oct 20, 2022 8:48 AM

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Media agencies say brands are increasingly showing interest in Connected TV advertising this season, but is it translating into a surge in CTV campaigns? e4m analyses 

Kanchan Srivastava Oct 20, 2022 8:37 AM