Nisha Narayanan, Director & COO, RED FM, and Magic FM, shares why the radio industry needs government support, the sector’s performance in 2023, radio ad revenue and much more

Tanya Dwivedi Mar 8, 2023 9:20 AM

Experts chime in on the whys and hows of brands investing in podcasts as part of their marketing mix

Tanya Dwivedi Mar 6, 2023 1:57 PM

Industry heads say that the sector's revenue is likely to cross pre-pandemic levels with growth driven by tier 2 and tier 3 markets

Tanya Dwivedi Feb 13, 2023 8:48 AM

Rationalisation of GST structure, relief in import duty on broadcast equipment are some of the other demands

Tanya Dwivedi Jan 31, 2023 9:10 AM

Experts share insights on how social media trends will alter brand marketing strategies in the upcoming year

Tanya Dwivedi Dec 27, 2022 2:38 PM

Khan is among the most valued celebs in India and has added scores of brands to his endorsement kitty in the recent years

Tanya Dwivedi Dec 27, 2022 8:46 AM

McDonald’s Sanjeev Agrawal shares insights on the restaurant chain's northeast expansion, connection with Kartik Aaryan and being a local brand in the truest sense

Tanya Dwivedi Dec 26, 2022 3:58 PM

Udit Sharma, Chief Revenue Officer, ShareChat & Moj, shares insights on influencer marketing and its direct impact on D2C brands

Tanya Dwivedi Dec 21, 2022 12:51 PM

Thoreau, CMO - The Body Shop, shares thoughts on the brand's business vision and why its activism isn't skin deep

Ritika Raj & Tanya Dwivedi Dec 5, 2022 1:52 PM

Apart from delivering a string of Bollywood successes, the actor has been the face of several endorsements due to his appeal among the millennial and Gen Z audiences

Tanya Dwivedi Nov 22, 2022 8:32 AM

Sen has promoted brands such as Camay Soap, Kalyan Jewellers and Lux Super Rich Shampoo

Tanya Dwivedi Nov 19, 2022 9:44 AM

Experts chime in on the dos, don'ts and hows of leveraging this rising trend to boost brand growth and build trust among consumers

Tanya Dwivedi Nov 14, 2022 2:35 PM

We pick out the campaigns that have stood out among the clutter of festive ads

Tanya Dwivedi Oct 26, 2022 8:57 AM

The editing option is being tested and will be soon available to Twitter Blue users at a cost  

Tanya Dwivedi Oct 4, 2022 5:45 PM

The brand maintains that Sood indeed posted a genuine query while the marketers feel it was a planned exercise

Tanya Dwivedi Sep 27, 2022 9:09 AM

Despite a hiatus and a few controversies, brand Kareena seems to be in good stead

Tanya Dwivedi Sep 21, 2022 8:46 AM