Date-wise News

Submissions of campaigns implemented between September 1, 2021 and November 31, 2022 will be considered

exchange4media Staff Dec 26, 2022 6:16 PM

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‘Get Some Sun’, now in its 7th edition, covers the 7 wonders of the world, the remarkable travel journeys of influencers while building awareness about international travel insurance

exchange4media Staff Dec 26, 2022 5:44 PM


The brand has released the campaign to mark the launch of its Baby Massage Oil – with the goodness of Mustard and Coconut

exchange4media Staff Dec 26, 2022 5:13 PM

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McDonald’s Sanjeev Agrawal shares insights on the restaurant chain's northeast expansion, connection with Kartik Aaryan and being a local brand in the truest sense

Tanya Dwivedi Dec 26, 2022 3:58 PM

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The TVC created by Rediffusion Brand Solutions is an extension of the brand's 'Hamesha Ke Liye Strong' campaign

exchange4media Staff Dec 26, 2022 2:47 PM


The American Marketing Association has come up with their definitions of marketing and marketing research based upon certain findings approved by a panel of active researchers

American Marketing Association Dec 26, 2022 12:16 PM


Ashish Jalan, Director at Concept PR, writes on the evolution of public relations industry practices in 2022 for our new series 'Epilogue 2022'

Ashish Jalan Dec 26, 2022 11:12 AM

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The conclave organised by iTV Network witnessed the presence of India’s biggest political leaders and voices on one stage

exchange4media Staff Dec 26, 2022 11:09 AM

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Reports quoting Tofler data say the company’s ad revenue now stands at Rs 1684.31 crore

exchange4media Staff Dec 26, 2022 9:24 AM


The month-old ChatGPT developed by Microsoft-backed OpenAi has reportedly forced Google CEO Sundar Pichai to issue a 'code red'

Kanchan Srivastava Dec 26, 2022 9:23 AM

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Guest Column: Naveen Murali, Vice President & Head of Marketing, Pepperfry, writes about brands effectively using the D2C route, finding the right channel mix & much more

Naveen Murali Dec 26, 2022 9:06 AM


As the year ends, we revisit some of the big people movements in the TV news sector

exchange4media Staff Dec 26, 2022 9:04 AM


We look back at the landmark events that dominated the broadcasting business in 2022

exchange4media Staff Dec 26, 2022 9:03 AM

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Guest Column: Gopa Menon, Digital Head - Mindshare South Asia, shares his list for all the big digital trends this year that will gain momentum in the year to come

Gopa Menon Dec 26, 2022 9:02 AM