Pepperfry releases campaign to celebrate 13th anniversary

Furniture and home décor marketplace Pepperfry is celebrating its 13^th anniversary. Timing with anniversary milestone, Pepperfry has announced the launch of its Cash on Delivery (COD) payment option to make online home shopping even more convenient and accessible.

On the occasion, Pepperfry has unveiled a giveaway campaign titled “Birthday Return Gifts”. Running until January 20^th, 2025, this initiative reflects company’s deep gratitude towards its customers who have been an integral part to its success over the years. Customers stand a chance to win a range of exciting prizes, from stylish home décor items to premium furniture and even complete room makeovers, making the campaign an extraordinary and memorable celebration.

As part of its 13th-anniversary celebrations, Pepperfry has also introduced an exciting campaign Superr 13’ rewarding 13 lucky customers every hour. Running until January 20th, the promotion gives shoppers the chance to win exclusive, unconditional coupons during sale hours, adding even more value to their shopping experience. This initiative underscores Pepperfry’s commitment to celebrating with its customers and making every purchase memorable.

This anniversary campaign not only celebrates Pepperfry’s remarkable journey but also reinforces its identity as a brand that deeply values its customers. By encouraging participation through fun and creative contests, both online and in stores, Pepperfry is ensuring that every customer feels like a part of this milestone celebration. The campaign is a reflection of the brand’s belief in fostering connections and creating memorable experiences for its customers while solidifying its position as India’s leading furniture and home décor marketplace, stated a press release.

Speaking about it, Ashish Shah, Co-founder & CEO of Pepperfry, said, “With Pepperfry completing 13 remarkable years, we are proud to celebrate our journey as India’s one-stop Home destination for all things home. Over 65% of our transactions are driven by the home category, reflecting the trust our customers place in us. This year, with our 13th anniversary, We aim to further establish Pepperfry as India’s No. 1 destination for home and furniture. As a part of our ongoing commitment to enhancing customer convenience, we have also introduced COD (Cash on Delivery) for home décor products, ensuring seamless access to high-quality, stylish offerings. Our focus has always been on enabling customers to create homes that are an extension of their dreams.”

Speaking about the campaign, Mahip Dwivedi, VP & Head of Marketing of Pepperfry said, “Turning 13 is a special milestone for us at Pepperfry.  The ‘Birthday Return Gifts’ and ‘Lucky 13 Winners every hour’ both campaigns are at the heart of this milestone. Running until the 20^th January, both these campaigns are our way of spreading joy and showing gratitude to the community that has made us India’s go-to destination for All things home. This anniversary isn’t just about looking back; it’s about reinforcing Pepperfry as India’s favourite décor destination for home and living, and celebrating the joy of creating homes together.”