furniture
Team Pumpkin will handle Royaloak’s social media marketing, website management, e-commerce operations, and performance marketing initiatives
e4m Staff Jun 24, 2026 3:40 PM
Bhavana Jaiswal, Country E-commerce Integration Manager, IKEA India, shares the brand’s plans to replicate offline experience online, with online sales to contribute approx. 40% of revenues by 2030
Simran Sabherwal Mar 26, 2026 8:55 AM
Venkataramana Seshagirirao Gorti has held senior leadership positions at companies including ABB, Oracle, GE, Flextronics, Wipro Hydraulics, Honeywell and Homag
e4m Staff Dec 16, 2025 6:15 PM
Jayendra Gupta, Country Acting Marketing Manager and Integrated Media Manager at IKEA India, outlines how the retailer is localising its global vision to win Indian hearts and homes
Aditi Uniyal Sep 16, 2025 9:36 AM
The newly launched campaign is fluid, evolving with detailed market insights and analytics
Furlenco will be Royal Challengers Bengaluru’s Official Furniture Partner
e4m Staff Mar 20, 2025 4:28 PM
As part of this strategic collaboration, Furlenco will furnish key team spaces, including team rooms
e4m Staff Feb 14, 2025 3:44 PM
This anniversary campaign not only celebrates Pepperfry’s remarkable journey but also reinforces its identity as a brand that deeply values its customers, the company said
The campaign’s tagline, ‘don’t commit to any plans. IKEA Sale is on,’ is a reminder that sometimes the best moments are the ones you don’t schedule
e4m Staff Dec 18, 2024 5:07 PM
With the advent of the Japanese brand Nitori, India's competitive furniture space dominated by Pepperfry, Wakefit and IKEA is poised to cater to the need for high-quality, functional products
Soumya Gawri Nov 22, 2024 2:17 PM
The Head of Marketing at Pepperfry shares insights on the new festive campaign, strengthening the brand’s positioning, marketing strategies, online vs offline sales and more
Ritika Raj Oct 19, 2022 8:54 AM
Chitlange’s appointment is effective immediately and will be based out of the Pepperfry corporate office in Mumbai
exchange4media Staff Dec 13, 2021 4:48 PM
The campaign, ideated, shot, and executed by Makani Creatives, comprises a series of films that highlight a significant role that furniture plays in transforming moments into memories
exchange4media Staff Nov 1, 2021 1:04 PM
Bhandula, Executive Chairman, JCDecaux India, shares insights on the revival of OOH industry post COVID, the brands that are helping with the reboot, and more
Noel Dsouza Sep 4, 2020 7:39 AM
The campaign by LL&K Saatchi and Saatchi encourages consumers to support Indian artisans by buying locally-made furniture, not because it is Indian, but because it is superior
exchange4media Staff Aug 4, 2020 11:24 AM
The eCommerce service will cover more than 2,000 pin codes across India and is expected to have AR integration on the website by the end of the fiscal year
exchange4media Staff Mar 20, 2020 5:09 PM
Hocking, President - Herman Miller, lets us in on the company's expansion plans, foray into the digital market and its marketing strategies
Neethu Mohan Jan 17, 2020 8:34 AM
The online retailer upped its ad spends by over 88% in FY19 when compared to the last fiscal
Misbaah Mansuri Jan 6, 2020 8:43 AM