Authors

Noel D'souza is a reporter that covers the advertising beat. From reviewing ad campaigns to profiling people like creative chief officers and CEO's of ad agencies.

Bombay HC Hearing on OOH Owners?blur=25

The fee has to be submitted ‘Under Protest’ clause, which will allow the OOH owners to reclaim the payment with interest if the court rules in their favour later

Noel Dsouza Jul 1, 2020 7:53 PM

OOH?blur=25

While the revival for Outdoor could take anything from six to nine months, industry experts remain undeterred as they gear up for what they expect to be the sector’s strongest comeback

Eularie Saldanha & Noel Dsouza Jul 1, 2020 9:19 AM

Airport Advertising?blur=25

OOH industry experts share insights on the revival of airport advertising and the sectors of brands interested in investing in this medium

Noel Dsouza Jun 29, 2020 8:18 AM

Bright OOH New Sites Mumbai?blur=25

Yogesh Lakhani, CMD, Bright Outdoor Media Pvt.Ltd, says brands in real estate, entertainment and FMCG sectors are likely to invest in the sector

Noel Dsouza Jun 26, 2020 8:55 AM

Hyperlocal OOH Content?blur=25

Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing out only in the neighbourhood

Noel Dsouza Jun 19, 2020 8:27 AM

OOH?blur=25

The High Court has also said it will need time till next week to decide on the matter of compensation

Noel Dsouza Jun 17, 2020 7:45 AM

Billboard Speaks Campaign?blur=25

Haresh Nayak, President, Posterscope Asia Pacific, lets us in on how its OOH campaign 'Billboard Speaks' managed to drum up support from media partners & clients alike

Noel Dsouza Jun 9, 2020 8:40 AM

Mumbai OOH Owners?blur=25

If the verdict favours the out-of-home players, only the ones who have appealed for the waiver will get an exemption from May licence fee

Noel Dsouza Jun 8, 2020 8:33 AM

Airport Advertising?blur=25

Industry experts believe that although brands may be initially hesitant to advertise after a two-month lull, airport advertisements biz will surely bounce back

Noel Dsouza Jun 3, 2020 8:24 AM

Marketing Post Lockdown?blur=25

Experts share recommendations for brands to improve customer engagement and navigate the uncertain marketing terrain in the new normal

Noel Dsouza May 29, 2020 8:15 AM

OOH?blur=25

Bombay High Court has issued an interim order instructing BMC not to impose licence fee on hoardings for May in wake of the losses suffered by OOH companies during COVID-19 pandemic

Noel Dsouza May 27, 2020 8:39 AM

OOHIndustry?blur=25

Companies have asked civic bodies for 100 per cent waiver of April and May 2020 fee

Noel Dsouza May 26, 2020 8:27 AM

Ambient Advertising?blur=25

OOH industry experts share their views on ambient DOOH screens gaining prominence once the lockdown relaxes

Noel Dsouza May 25, 2020 8:17 AM

OOH in Post COVID environment?blur=25

OOH leaders discuss the inventories they would bet their money on, the brands that are likely to bounce back on OOH and how the medium will emerge in a post COVID environment

Noel Dsouza May 21, 2020 9:24 AM

Purpose Driven Campaigns Post COVID?blur=25

Marketing experts share their views on how brands should maintain their core principles while conceptualising purpose-led campaigns during the COVID-19 pandemic

Noel Dsouza May 18, 2020 9:04 AM

DOOH COVID-19?blur=25

OOH industry leaders spell out the potency of DOOH and how they think outdoor ad players should realign themselves in the new world order

Noel Dsouza May 18, 2020 8:43 AM

Signpost Surveillance Booth?blur=25

This inventory is self-sustainable through AdEx and a step towards making cities future-ready post COVID-19

Noel Dsouza May 12, 2020 3:03 PM

Kartik Radio City?blur=25

Kartik Kalla, Chief Creative Officer, Radio City, shares more on the innovative campaigns that the brand has recently come up with

Noel Dsouza May 8, 2020 11:45 AM

OTT and OOH?blur=25

COVID-19 has affected the symbiotic dynamics of outdoor advertising and OTT platforms. But experts hope that OOH will make up for the lost time when human traffic increases post the lockdown

Noel Dsouza May 6, 2020 8:55 AM

IOAA logo?blur=25

Industry leaders share their thoughts on the association’s appeal to ease the burden on the OOH fraternity, which is profoundly impacted by the pandemic

Noel Dsouza Apr 29, 2020 10:02 AM