Authors
Noel D'souza is a reporter that covers the advertising beat. From reviewing ad campaigns to profiling people like creative chief officers and CEO's of ad agencies.
The fee has to be submitted ‘Under Protest’ clause, which will allow the OOH owners to reclaim the payment with interest if the court rules in their favour later
Noel Dsouza Jul 1, 2020 7:53 PM
While the revival for Outdoor could take anything from six to nine months, industry experts remain undeterred as they gear up for what they expect to be the sector’s strongest comeback
Eularie Saldanha & Noel Dsouza Jul 1, 2020 9:19 AM
OOH industry experts share insights on the revival of airport advertising and the sectors of brands interested in investing in this medium
Noel Dsouza Jun 29, 2020 8:18 AM
Yogesh Lakhani, CMD, Bright Outdoor Media Pvt.Ltd, says brands in real estate, entertainment and FMCG sectors are likely to invest in the sector
Noel Dsouza Jun 26, 2020 8:55 AM
Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing out only in the neighbourhood
Noel Dsouza Jun 19, 2020 8:27 AM
The High Court has also said it will need time till next week to decide on the matter of compensation
Noel Dsouza Jun 17, 2020 7:45 AM
Haresh Nayak, President, Posterscope Asia Pacific, lets us in on how its OOH campaign 'Billboard Speaks' managed to drum up support from media partners & clients alike
Noel Dsouza Jun 9, 2020 8:40 AM
If the verdict favours the out-of-home players, only the ones who have appealed for the waiver will get an exemption from May licence fee
Noel Dsouza Jun 8, 2020 8:33 AM
Industry experts believe that although brands may be initially hesitant to advertise after a two-month lull, airport advertisements biz will surely bounce back
Noel Dsouza Jun 3, 2020 8:24 AM
Experts share recommendations for brands to improve customer engagement and navigate the uncertain marketing terrain in the new normal
Noel Dsouza May 29, 2020 8:15 AM
Bombay High Court has issued an interim order instructing BMC not to impose licence fee on hoardings for May in wake of the losses suffered by OOH companies during COVID-19 pandemic
Noel Dsouza May 27, 2020 8:39 AM
Companies have asked civic bodies for 100 per cent waiver of April and May 2020 fee
Noel Dsouza May 26, 2020 8:27 AM
OOH industry experts share their views on ambient DOOH screens gaining prominence once the lockdown relaxes
Noel Dsouza May 25, 2020 8:17 AM
OOH leaders discuss the inventories they would bet their money on, the brands that are likely to bounce back on OOH and how the medium will emerge in a post COVID environment
Noel Dsouza May 21, 2020 9:24 AM
Marketing experts share their views on how brands should maintain their core principles while conceptualising purpose-led campaigns during the COVID-19 pandemic
Noel Dsouza May 18, 2020 9:04 AM
OOH industry leaders spell out the potency of DOOH and how they think outdoor ad players should realign themselves in the new world order
Noel Dsouza May 18, 2020 8:43 AM
This inventory is self-sustainable through AdEx and a step towards making cities future-ready post COVID-19
Noel Dsouza May 12, 2020 3:03 PM
Kartik Kalla, Chief Creative Officer, Radio City, shares more on the innovative campaigns that the brand has recently come up with
Noel Dsouza May 8, 2020 11:45 AM
COVID-19 has affected the symbiotic dynamics of outdoor advertising and OTT platforms. But experts hope that OOH will make up for the lost time when human traffic increases post the lockdown
Noel Dsouza May 6, 2020 8:55 AM
Industry leaders share their thoughts on the association’s appeal to ease the burden on the OOH fraternity, which is profoundly impacted by the pandemic
Noel Dsouza Apr 29, 2020 10:02 AM
