Authors

Noel D'souza is a reporter that covers the advertising beat. From reviewing ad campaigns to profiling people like creative chief officers and CEO's of ad agencies.

Influencer marketing

Decoding influencer marketing trends, pricing for videos and how the space is growing for branded content in the future

Noel Dsouza 7 hours ago

Neilsen

According to Nielsen Q3 July-September’19 FMCG Growth Report, the sector clocked a value growth of 7.3% in Q3’19, down from 16.2% in Q3’18

Noel Dsouza Oct 18, 2019 8:59 AM

Saregama Carvaan festive ad

Ad Industry experts share their views on the latest Saregama Carvaan campaign conceptualised by The Womb

Noel Dsouza Oct 16, 2019 9:02 AM

Amazon

Industry experts share their views on how Amazon’s Sponsored Display Advertising will ease the process of putting up campaigns on the platform, and its impact on the ad sector

Noel Dsouza Oct 15, 2019 8:31 AM

BKT LaLiga

Rajiv Poddar, Joint MD of tyre manufacturing company BKT and José Antonio Cachaza, MD, LaLiga India, share insights on the impact of the association for both parties

Noel Dsouza Oct 10, 2019 8:41 AM

Flipkart BBD

Sagar Kapoor, CCO, Lowe Lintas, and Hari Krishnan, President, Lowe Lintas share how the agency has contributed to the success of Big Billion Days through its campaigns

Noel Dsouza Oct 9, 2019 8:55 AM

Ajay Kakar Aditya Birla Capital

Ajay Kakar, CMO of Aditya Birla Capital, tells us about their interactive Facebook campaign #InteractWithTheFuture, the brand's marketing strategy and the new corporate tax rate

Noel Dsouza Oct 4, 2019 8:41 AM

Barri Rafferty

On her first trip to India, Rafferty, CEO of Ketchum, shared insights on PR strategies for digital vernacular platforms in India and plans for the Indian market

Noel Dsouza Oct 1, 2019 8:34 AM

Preeti Reddy

Reddy, CEO, South Asia, Kantar shares insights on Kantar's growth plans for the Indian market, which sector is doing well in advertising, and more

Noel Dsouza Sep 27, 2019 9:09 AM

HDFC BrandZ

LIC took the 2nd position, Tata Consultancy Services stood at No. 3, while Airtel and State Bank of India were in 4th and 5th position respectively

Noel Dsouza Sep 26, 2019 9:05 AM

Mahindra Cut the Crap Campaign

The newly launched campaign conceptualised by FCB Interface highlights the damage caused by single-use plastics

Noel Dsouza Sep 24, 2019 10:49 AM

Kulmeet Bawa

Bawa, COO, President, JAPAC, Resulticks, tells us about what sets them apart from other brand solutions companies, and sectors spending more on digital

Noel Dsouza Sep 23, 2019 8:48 AM

Siddarth Menon

The CMO shares insights on their #YourHappyBalance campaign, marketing strategy and growth plans

Noel Dsouza Sep 20, 2019 8:26 AM

Stephen Li

Gear up for an intriguing session by Li, CEO, APAC, OMD, on ‘Reigniting the creative spark’ in the age of technology and AI

Noel Dsouza Sep 19, 2019 8:33 AM

Change in the role of a Creative Director

Advertising industry experts say that data and analytics tools won’t curb creativity, in fact, creative directors can leverage these marketing tools to reach out better to their target audience

Noel Dsouza Sep 17, 2019 8:24 AM

Air Asia OOH Campaign

The campaign will use bus shelters to popularise the destinations that Air Asia is catering to

Noel Dsouza Sep 16, 2019 8:27 AM

Amar Nagaram

Nagaram, Head, Myntra Jabong, spoke to exchange4media about Myntra’s media spends, plans for the festive season and in-app show ‘Myntra Fashion Superstar’

Noel Dsouza Sep 11, 2019 8:25 AM

Native Advertising

We take a look at brands that have taken the native advertising route and speak to experts about how an agency can conceptualise effective native advertising

Noel Dsouza Sep 6, 2019 8:35 AM

facebook

Some brand experts say the new feature backed by consumer data will help garner better engagement while others do not think it will create a drastic difference

Noel Dsouza Sep 4, 2019 8:56 AM

Antonia Edmunds

Edmunds, Head of Acoustic, Asia Pacific & Japan, shares insights on developing the right tech to engage with consumers

Noel Dsouza Aug 26, 2019 8:43 AM