Authors

Noel D'souza is a reporter that covers the advertising beat. From reviewing ad campaigns to profiling people like creative chief officers and CEO's of ad agencies.

Mandeep Malhotra?blur=25

Malhotra, Founding Partner, CEO, The Social Street, spells out the trends and challenges of the OOH sector, and how the industry has fared this year

Noel Dsouza 1 day ago

MVS Murthy?blur=25

Murthy, Head of Digital & Marketing, Tata Asset Management, tells us why OOH is a great medium for their brand and the kind of ROI they are expecting from their OOH campaigns

Noel Dsouza Dec 10, 2019 9:14 AM

Roch Dsouza Free Shopping Weekend?blur=25

Roch D'souza, CMO, Brand Factory, shares insights on how UGC has amplified the brand's Free Shopping Weekend event

Noel Dsouza Dec 3, 2019 9:09 AM

Haresh Nayak Posterscope?blur=25

Haresh Nayak, Group MD, Posterscope Group South Asia & Regional Director, Posterscope APAC, shares insights on how data can be a driving factor to entice clients to use OOH

Noel Dsouza Dec 2, 2019 9:02 AM

Sunil Kumaran BIG FM?blur=25

Kumaran, Country Head - Product, Marketing & THWINK BIG, BIG FM, talks about the aim of repositioning their brand with purpose-driven marketing campaigns

Noel Dsouza Nov 26, 2019 9:11 AM

Nabendu Bhattacharyya?blur=25

Nabendu Bhattacharyya, CEO & MD of Milestone Brandcom, speaks about the growth of the agency and DOOH space in India

Noel Dsouza Nov 22, 2019 8:20 AM

Platinum Communications?blur=25

Dipankar Sanyal, CEO, Platinum Communications spoke about the growth of the agency, campaigns curated and key trends OOH players need to keep in mind going forward

Noel Dsouza Nov 20, 2019 8:30 AM

Nikhil Verma Street Talk?blur=25

Nikhil Verma, President, OOH Services, Street Talk, spoke about the evolution of the agency, brand activations they curated and more

Noel Dsouza Nov 18, 2019 8:01 AM

Rajesh Radhakrishnan?blur=25

Rajesh Radhakrishnan, Founder & Director, Vritti iMedia, shares how the agency is using transit advertising as their key OOH strategy to garner impact in the rural market

Noel Dsouza Nov 13, 2019 8:54 AM

Manisha Lath Gupta?blur=25

Manisha Lath Gupta, Head of Marketing, Uber India & South Asia, talks to us about the insight, marketing mix, and marketing spends of the campaign

Noel Dsouza Nov 5, 2019 8:06 AM

Halloween and Brands?blur=25

Moment marketing during festivals like Halloween is a great way for brands to leverage and connect with the millennial consumer

Noel Dsouza Nov 1, 2019 8:24 AM

Diwali ad campaigns?blur=25

'Snapchat’s partnership for Diwali and Bajaj Allianz Life Insurance’s Diwali Unboxing With Chintu have broken the clutter. Which are the campaigns that stood out this season and created an impact?

Noel Dsouza Oct 29, 2019 8:53 AM

KayBeauty?blur=25

The CEO of Nykaa Beauty talks about the launch of their Kay Beauty brand, its marketing strategy, use of influencer marketing and more

Noel Dsouza Oct 23, 2019 8:43 AM

User Generated Content?blur=25

Industry experts share insights on how User Generated Content on digital platforms can serve as word-of-mouth for brands and how they should manage such conversations to create an impact

Noel Dsouza Oct 23, 2019 8:04 AM

Influencer marketing?blur=25

Decoding influencer marketing trends, pricing for videos and how the space is growing for branded content in the future

Noel Dsouza Oct 21, 2019 8:50 AM

Neilsen?blur=25

According to Nielsen Q3 July-September’19 FMCG Growth Report, the sector clocked a value growth of 7.3% in Q3’19, down from 16.2% in Q3’18

Noel Dsouza Oct 18, 2019 8:59 AM

Saregama Carvaan festive ad?blur=25

Ad Industry experts share their views on the latest Saregama Carvaan campaign conceptualised by The Womb

Noel Dsouza Oct 16, 2019 9:02 AM

Amazon?blur=25

Industry experts share their views on how Amazon’s Sponsored Display Advertising will ease the process of putting up campaigns on the platform, and its impact on the ad sector

Noel Dsouza Oct 15, 2019 8:31 AM

BKT LaLiga?blur=25

Rajiv Poddar, Joint MD of tyre manufacturing company BKT and José Antonio Cachaza, MD, LaLiga India, share insights on the impact of the association for both parties

Noel Dsouza Oct 10, 2019 8:41 AM

Flipkart BBD?blur=25

Sagar Kapoor, CCO, Lowe Lintas, and Hari Krishnan, President, Lowe Lintas share how the agency has contributed to the success of Big Billion Days through its campaigns

Noel Dsouza Oct 9, 2019 8:55 AM