Authors
Noel D'souza is a reporter that covers the advertising beat. From reviewing ad campaigns to profiling people like creative chief officers and CEO's of ad agencies.
Industry experts believe that while the TVC has a good cast, the message could have been more impactful
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Anuj Rakyan, Managing Director, Founder, Raw Pressery, shares his insights on RawCycle, the brand's initiative to convert empty plastic juice bottles into apparel
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Mind Frame India’s creative director Shahnawaz Ali talks about the jingle, the hook step, and how the campaign was shot and conceptualised to capture the World Cup craze
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Rohit Ohri, Group Chairman, CEO, FCB India, shared insights on FCB’s creative approach, capitalising on Delhi’s phenomenal growth and plans going forward
Ramchandani, Co-Founder, Chief Creative Officer, Blink Digital talks about their campaign entries and expectations for Cannes Lions 2019
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Lalit Makhijani, Chief Marketing Officer, Godrej Properties, talks about the campaign ‘Easy Beginnings’, its integration and challenges involved
Neville Shah, Executive Creative Director, Ogilvy West, tells us more about the production and execution of the ad campaign
The World No Tobacco Day campaign for Sabka Dentist leveraged the ‘non-stop’ quality of GIFs, says Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications
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Garima Khandelwal of Mullen Lintas and Pallavi Chakravarti of Taproot Dentsu, both jurors this year, share their views on the gender balance in the jury panel
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Bhatt, Chief Strategy Officer of Tonic Worldwide, talks about their expectations from Cannes Lions festival this year, the campaigns that they have entered in and more
Industry experts believe that although it made sense strategically, it didn't create a lasting impact
Ramnani, Co-Founder, Director of Innovation & Technology, Togglehead, talks about the process and challenges they came across while revamping the website of Arena Animation
Ad industry experts explain why adopting AI will play a huge role in optimizing ads, but the creatives should still be churned out by humans
With this campaign, TOI and FCB India want to bring the representation of the LGBTQ+ community into the mainstream ad space
ChillOut: Chattopadhyay, Chairman, CCO, 82.5 Communication, rejuvenates by chasing the origin of English words, scripting and acting
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Industry leaders deliberate about the work involved in the pitching process and what needs to change
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Sandeep Bhushan, Director, Head of Global Marketing Solutions, Facebook India, says mobile deserves its own way of working and the whole ecosystem needs to come together
Buck, SVP, Global Revenue, talks about the aim of launching Taboola, its advertisers and the ROI the brands have received
The TVC, curated and conceptualised by Ogilvy, does kickstart the frenzy but fails in parts, say industry experts
Industry experts explain how location data can be leveraged by brands to enhance creativity
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