Authors

Noel D'souza is a reporter that covers the advertising beat. From reviewing ad campaigns to profiling people like creative chief officers and CEO's of ad agencies.

This year’s jury meet to award the best radio ads was chaired by Ramakrishnan Ramamurthi, Chief Executive, Polycab

Noel Dsouza 1 day ago

We speak to Swati Bhattacharya, Chief Creative Officer, FCB Ulka, who has created the short film, ‘Bhukkad’- The Hungry One, for Millennium Schools' project

Noel Dsouza 2 days ago

Eastwood, Global Chief Creative Officer, McCann Health, spills the beans on the power of advertising and how marketers can make a lasting global impact through their ad campaigns

Noel Dsouza 3 days ago

Bowen, Founder & Global Chairman, McGarry Bowen, talks about how data should be a friend so that it cannot supplement the human quotient

Noel Dsouza 6 days ago

At Goafest 2019, Setia, Vice President, Marketing, Myntra shares insights on how the platform uses machine-curated technology and AI 

Noel Dsouza 6 days ago

Sagar Kapoor, Chief Creative Officer, Lowe Lintas spoke about the production and execution of the ad films for the Mobile Premier League's campaign ‘Ab Har Galli Se Niklega Hero’

Noel Dsouza 1 week ago

Amit Sharma, Director, Producer & Co-Founder, Chrome Pictures talks about the campaign for Lloyd's Grande air conditioners featuring Deepika Padukone and Ranveer Singh

Noel Dsouza 1 week ago

We ask ad industry experts if growing trend of in-house agencies will change the game for mainstream ad agencies going forward

Noel Dsouza 1 week ago

Banerjee, Head of Digital Solutions & International Brands, Worldwide Media, The Times Group, shares insights on WWM, the leading brands they look after and future plans

Noel Dsouza 1 week ago

Karnik unveiled the ESP Properties' Sporting Nation in the Making–VI report and shared insight on brand endorsements, ad spends & digital gaming being the trend going forward

Noel Dsouza 1 week ago

Aditya Tawde, Chief Creative Officer, Post Office Studios gives us an insight into the Asian Paints Colour Next Series '19 campaign and how they conceptualised the ad films

Noel Dsouza 04-April-2019

Pandey, NCD, Leo Burnett shares his views on the creative vision for Spotify India’s first ad campaign ‘There’s A Playlist For That’

Noel Dsouza 04-April-2019

Pramod Sharma, Executive Creative Director, Rediffusion talks about the insight and the challenges faced while creating #HoSaktaHai

Noel Dsouza 02-April-2019

Advertising industry experts spill the tea on whether OTT platforms and their premium service paywall pose a challenge for advertisers or not

Noel Dsouza 01-April-2019

Sahil Siddiqui, AVP- Creative Strategy, WATConsult speaks about the ideation and the goal of the social awareness ad campaign ‘Thanks A Dot’ created for SBI Life Insurance

Noel Dsouza 29-March-2019

Advertising industry experts give us an insight into how today's youth wants brands to highlight social issues and also prove their authenticity

Noel Dsouza 29-March-2019

The FCB Ulka creative team gives us insight into the ad campaign by Women’s Horlicks that showcases three strong women icons who have broken stereotypes whilst celebrating their path-breaking careers

Noel Dsouza 27-March-2019

The ad campaign by Mother’s Recipe produced two ad films drawing insight from the evolving consumer's tastes and leveraged on their change in behaviour and trends

Noel Dsouza 26-March-2019

Nalotia, Founder, CEO, Mo Mantra talks about his journey into the ever-evolving ad agency & what it takes to create an effective communicative ad agency

Noel Dsouza 25-March-2019

From Budweiser to Surf Excel and Brand Factory to Parle G, brands this Holi while showcasing the fun-filled portrayal of the festival have created clutter-breaking ad films

Noel Dsouza 20-March-2019