Authors
Noel D'souza is a reporter that covers the advertising beat. From reviewing ad campaigns to profiling people like creative chief officers and CEO's of ad agencies.
Radio industry leaders discuss their IPL advertising plans, associations with teams, and the potency of media spends on the medium during the cricketing season
Noel Dsouza Apr 1, 2021 8:58 AM
OOH experts share that IPL will be a big draw for branding on billboards this year with a surge of 25 % in OOH spends
Noel Dsouza Mar 18, 2021 8:56 AM
OOH industry leaders say that strategies like location-based data, acceleration of DOOH, and geofencing will lead the consumer on a path of purchase
Noel Dsouza Mar 15, 2021 8:32 AM
IOAA is currently consulting its members for their remarks, which will then be forwarded to the ministry for the policymakers’ consideration by the first week of April 2021
Noel Dsouza Mar 12, 2021 8:12 AM
The licensing of branding rights will be given for Line 2A and 7 stations, for five years
Noel Dsouza Mar 11, 2021 8:21 AM
Radio industry experts share how advertisers are leveraging the digital presence of RJs
Noel Dsouza Mar 9, 2021 9:15 AM
Abhishek Gupta, CMO, Edelweiss Tokio Life Insurance discusses the brand's new campaign, revenue generated in the recent quarters and marketing strategies for BFSI brands
Noel Dsouza Mar 5, 2021 8:57 AM
OOH experts spell out the potency of an omnichannel approach and the work done by them for brands using the consistent targeting approach
Noel Dsouza Mar 1, 2021 8:30 AM
Adarsh Nair, Chief Product Officer, Airtel, talks about the ad tech platform that they have launched
Noel Dsouza Feb 25, 2021 8:54 AM
Industry experts discuss the big return of retail brands on radio after an encouraging Q3 following the pandemic lull
Noel Dsouza Feb 25, 2021 8:26 AM
Vivek Srivatsa, Head- Marketing, Passenger Vehicles Business Unit, Tata Motors, discussed the marketing strategy for all-new SUV Safari and the impact expected from its launch
Noel Dsouza Feb 23, 2021 7:57 AM
DOOH experts share their views on the rising trend of QR codes and how they can help in conceptualizing personalized content for consumers
Noel Dsouza Feb 22, 2021 8:31 AM
After an encouraging Q3, industry experts say that a 60-80% recovery rate is expected for Q4 revenue filings
Noel Dsouza Feb 17, 2021 8:44 AM
Radio industry leaders opine that revival of economic activities in smaller and medium-sized markets post unlock was one of the major reasons for the growth
Noel Dsouza Feb 17, 2021 8:28 AM
Industry leaders say the trend of digital IPs that saw a rise in the pandemic will continue, but on-ground activations will see a spur in the coming months
Noel Dsouza Feb 12, 2021 8:53 AM
OOH leaders say that location and consumer insights are available with the billboard industry but the only cause for concern is presumed vs definite data
Noel Dsouza Feb 8, 2021 9:06 AM
Ruchika Varma, CMO, Future Generali India Insurance said that their media and marketing strategies always follow consumer behaviour and this campaign series is no different
Noel Dsouza Feb 4, 2021 8:17 AM
The move will enable media owners and clients to play a small part in popularising various public service initiatives, said a city-based OOH player
Noel Dsouza Feb 3, 2021 8:22 AM
Experts from both media sectors said that the stock market’s reaction with a positive jump is a good sign for the advertising industry as a whole
Noel Dsouza Feb 2, 2021 8:40 AM
Experts say that the two categories contribute around 30% of the media spends on OOH and this is expected to increase significantly
Noel Dsouza Jan 29, 2021 8:19 AM
