Authors

Noel D'souza is a reporter that covers the advertising beat. From reviewing ad campaigns to profiling people like creative chief officers and CEO's of ad agencies.

Industry experts believe that while the TVC has a good cast, the message could have been more impactful

Noel Dsouza 2 days ago

Anuj Rakyan, Managing Director, Founder, Raw Pressery, shares his insights on RawCycle, the brand's initiative to convert empty plastic juice bottles into apparel

Noel Dsouza 5 days ago

Mind Frame India’s creative director Shahnawaz Ali talks about the jingle, the hook step, and how the campaign was shot and conceptualised to capture the World Cup craze 

Noel Dsouza 1 week ago

Rohit Ohri, Group Chairman, CEO, FCB India, shared insights on FCB’s creative approach, capitalising on Delhi’s phenomenal growth and plans going forward

Noel Dsouza 1 week ago

Ramchandani, Co-Founder, Chief Creative Officer, Blink Digital talks about their campaign entries and expectations for Cannes Lions 2019

Noel Dsouza 1 week ago

Lalit Makhijani, Chief Marketing Officer, Godrej Properties, talks about the campaign ‘Easy Beginnings’, its integration and challenges involved

Noel Dsouza 1 week ago

Neville Shah, Executive Creative Director, Ogilvy West, tells us more about the production and execution of the ad campaign

Noel Dsouza 1 week ago

The World No Tobacco Day campaign for Sabka Dentist leveraged the ‘non-stop’ quality of GIFs, says Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications 

Noel Dsouza 04-June-2019

Garima Khandelwal of Mullen Lintas and Pallavi Chakravarti of Taproot Dentsu, both jurors this year, share their views on the gender balance in the jury panel

Noel Dsouza 30-May-2019

Bhatt, Chief Strategy Officer of Tonic Worldwide, talks about their expectations from Cannes Lions festival this year, the campaigns that they have entered in and more

Noel Dsouza 29-May-2019

Industry experts believe that although it made sense strategically, it didn't create a lasting impact

Noel Dsouza 27-May-2019

Ramnani, Co-Founder, Director of Innovation & Technology, Togglehead, talks about the process and challenges they came across while revamping the website of Arena Animation

Noel Dsouza 24-May-2019

Ad industry experts explain why adopting AI will play a huge role in optimizing ads, but the creatives should still be churned out by humans

Noel Dsouza 23-May-2019

With this campaign, TOI and FCB India want to bring the representation of the LGBTQ+ community into the mainstream ad space

Noel Dsouza 18-May-2019

ChillOut: Chattopadhyay, Chairman, CCO, 82.5 Communication, rejuvenates by chasing the origin of English words, scripting and acting

Noel Dsouza 18-May-2019

Industry leaders deliberate about the work involved in the pitching process and what needs to change

Noel Dsouza 17-May-2019

Sandeep Bhushan, Director, Head of Global Marketing Solutions, Facebook India, says mobile deserves its own way of working and the whole ecosystem needs to come together

Noel Dsouza 16-May-2019

Buck, SVP, Global Revenue, talks about the aim of launching Taboola, its advertisers and the ROI the brands have received

Noel Dsouza 15-May-2019

The TVC, curated and conceptualised by Ogilvy, does kickstart the frenzy but fails in parts, say industry experts

Noel Dsouza 14-May-2019

Industry experts explain how location data can be leveraged by brands to enhance creativity

Noel Dsouza 13-May-2019

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