Authors

Noel D'souza is a reporter that covers the advertising beat. From reviewing ad campaigns to profiling people like creative chief officers and CEO's of ad agencies.

Edelweiss Tokio Life Insurance?blur=25

Abhishek Gupta, CMO, Edelweiss Tokio Life Insurance discusses the brand's new campaign, revenue generated in the recent quarters and marketing strategies for BFSI brands

Noel Dsouza 7 hours ago

ooh omnichannel marketing strategy?blur=25

OOH experts spell out the potency of an omnichannel approach and the work done by them for brands using the consistent targeting approach

Noel Dsouza Mar 1, 2021 8:30 AM

adarsh nair airtel ads?blur=25

Adarsh Nair, Chief Product Officer, Airtel, talks about the ad tech platform that they have launched

Noel Dsouza Feb 25, 2021 8:54 AM

retail brands ad volumes on radio?blur=25

Industry experts discuss the big return of retail brands on radio after an encouraging Q3 following the pandemic lull

Noel Dsouza Feb 25, 2021 8:26 AM

Vivek Srivatsa?blur=25

Vivek Srivatsa, Head- Marketing, Passenger Vehicles Business Unit, Tata Motors, discussed the marketing strategy for all-new SUV Safari and the impact expected from its launch

Noel Dsouza Feb 23, 2021 7:57 AM

qr codes dooh?blur=25

DOOH experts share their views on the rising trend of QR codes and how they can help in conceptualizing personalized content for consumers

Noel Dsouza Feb 22, 2021 8:31 AM

ooh quarter filings?blur=25

After an encouraging Q3, industry experts say that a 60-80% recovery rate is expected for Q4 revenue filings

Noel Dsouza Feb 17, 2021 8:44 AM

regional radio ad volumes?blur=25

Radio industry leaders opine that revival of economic activities in smaller and medium-sized markets post unlock was one of the major reasons for the growth

Noel Dsouza Feb 17, 2021 8:28 AM

revival of radio on ground activations?blur=25

Industry leaders say the trend of digital IPs that saw a rise in the pandemic will continue, but on-ground activations will see a spur in the coming months

Noel Dsouza Feb 12, 2021 8:53 AM

ooh data rich campaigns?blur=25

OOH leaders say that location and consumer insights are available with the billboard industry but the only cause for concern is presumed vs definite data

Noel Dsouza Feb 8, 2021 9:06 AM

Ruchika Varma on Health Inside Out Campaign?blur=25

Ruchika Varma, CMO, Future Generali India Insurance said that their media and marketing strategies always follow consumer behaviour and this campaign series is no different

Noel Dsouza Feb 4, 2021 8:17 AM

OOH?blur=25

The move will enable media owners and clients to play a small part in popularising various public service initiatives, said a city-based OOH player

Noel Dsouza Feb 3, 2021 8:22 AM

Budget-OOH&Radio Industry?blur=25

Experts from both media sectors said that the stock market’s reaction with a positive jump is a good sign for the advertising industry as a whole

Noel Dsouza Feb 2, 2021 8:40 AM

BFSI and Real Estate on OOH?blur=25

Experts say that the two categories contribute around 30% of the media spends on OOH and this is expected to increase significantly

Noel Dsouza Jan 29, 2021 8:19 AM

liquor ban ads?blur=25

Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and find ‘elegant’ solutions for their campaigns

Misbaah Mansuri & Noel Dsouza Jan 27, 2021 8:48 AM

radio?blur=25

After a massive dent in advertising in the first half of the year, just a marginal drop in the second half shows a recovery during the unlockdown period, states the TAM AdEx: Mirroring Y2020 report

Noel Dsouza Jan 25, 2021 8:23 AM

club fm rebranding?blur=25

e4m spoke to Mayura Shreyams Kumar, Director, Digital Business, Mathrubhumi Group & Naveen Sreenivasan, Head Media Solutions, TRD, Mathrubhumi Group about the relaunch of Club FM

Noel Dsouza Jan 22, 2021 8:31 AM

cricket?blur=25

Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster

Misbaah Mansuri & Noel Dsouza Jan 22, 2021 8:23 AM

TAM AdEx Mirroring Y 2020 Radio Advertising report?blur=25

The report centres on understanding the advertising trends compared to the past 5 years, monthly trends, top spenders, city and state contribution on radio ads

Noel Dsouza Jan 21, 2021 8:41 AM

automated media buying dooh?blur=25

Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow

Noel Dsouza Jan 21, 2021 8:29 AM