Authors
Noel D'souza is a reporter that covers the advertising beat. From reviewing ad campaigns to profiling people like creative chief officers and CEO's of ad agencies.
The data on COVID-19 pandemic consumer patterns was presented by Prasun Basu, South Asia President, Nielsen Global Connect & Sameer Shukla, West Market Leader, Nielsen Global Connect, South Asia
OOH experts elaborate on the challenges brought by the COVID-19 lockdown, the strategies being used in these difficult times and the hopes for a bounce back
Noel Dsouza Mar 26, 2020 8:26 AM
Radio industry experts elaborate on the appeal made by AROI to the government to restore economic stability, and the challenges they are enduring due to the COVID-19 pandemic
Noel Dsouza Mar 25, 2020 8:29 AM
In the time of the pandemic, industry heads reveal how they have been coping with remote working, dropping ad volumes and market uncertainty in the radio biz
Noel Dsouza Mar 23, 2020 8:10 AM
A number of OOH leaders came together recently to form a Request for Proposal with regards to formulation and implementation of a measurement system for the industry
Noel Dsouza Mar 20, 2020 8:42 AM
Nikhil Rungta, Country Manager, India, Verizon Media, shares insights on the role of the emerging tech in the overall growth opportunities for digital marketing in India
Noel Dsouza Mar 20, 2020 8:33 AM
While some industry experts say the new policy will drive growth for digital OOH and indoor advertising, others opine that the new regulation is not fair
Anjali Thakur & Noel Dsouza Mar 17, 2020 8:38 AM
Rajesh Sethi, Managing Director, NBA India, talks about their latest marketing campaign #NBAEkGameChallenge and the impact they want to create for the basketball league in India
Noel Dsouza Mar 11, 2020 8:38 AM
Patel, the senior Marketing Manager at Devangi Outdoor Advertising spells out the growth mantra of the OOH agency, their recent campaigns, and the trends & challenges in the OOH space
Noel Dsouza Mar 4, 2020 7:45 AM
At the 10th edition of the NEONS OOH Conference, Bharat Khatri, Country Head, Xaxis India, will be sharing insights on Performance-Driven Outdoor Buying & Selling: How it Works
Noel Dsouza Mar 3, 2020 8:47 AM
Haseeb Faquih, Partner, Captions Outdoor Advertising, talks about sectors that are spending more on OOH, and the company's growth & future plans
Noel Dsouza Mar 2, 2020 8:46 AM
We take a look at Radio City’s segment for this year’s World Radio Day, how RJ’s have become FM channels influencers and trends in radio advertising
Noel Dsouza Feb 26, 2020 8:31 AM
At the 10th edition of e4m NEONS OOH Conference, Vadhera, Head of Publicis In-Motion, South Asia will share insights on ‘OOH Advertising: Moving Beyond Awareness’
Noel Dsouza Feb 25, 2020 6:02 PM
Triton Communication has executed a campaign with an aim to appeal to millennial consumers and existing brand loyalists alike
Noel Dsouza Feb 21, 2020 8:26 AM
Anil Mathur, Chief Operating Officer, Godrej Interio shares insights on the new campaign featuring Sonu Sood, the brand's marketing strategies and plans going forward
Noel Dsouza Feb 19, 2020 8:30 AM
Industry pundits discuss Pitch Madison Advertising Report 2020’s findings on the radio sector
Noel Dsouza Feb 18, 2020 8:23 AM
A look at how the fashion-forward sportswear brand sprinted ahead of the competition with its unique marketing mantra and influencers who align with the brand's voice
Noel Dsouza Feb 17, 2020 8:50 AM
Gayatri Ojha, Vice President, OEM Business, Total India, shares what she's looking forward to as part of the jury for e4m OOH 40 Under 40 Awards
Noel Dsouza Feb 13, 2020 12:48 PM
Sukhleen Aneja, CMO & Marketing Director, RB Hygiene Home South Asia, says the brief for Havas Creative was getting consumers to upgrade to a smarter choice - a smarter way to protect
Noel Dsouza Feb 13, 2020 8:37 AM
Chhaproo, Head of Media & PR, Personal Care Products Business Division, ITC, one of the members of the jury for e4m OOH 40 Under 40 Awards, talks about the trends and challenges in the OOH sector
Noel Dsouza Feb 12, 2020 8:37 AM
