Authors

Noel D'souza is a reporter that covers the advertising beat. From reviewing ad campaigns to profiling people like creative chief officers and CEO's of ad agencies.

Aarti Bharadwaj Essence

Bharadwaj, Vice President, Client Analytics, APAC, Essence, shares insights on data analytics, how brands can leverage from real-time data and more

Noel Dsouza Aug 16, 2019 7:55 AM

Usha International

Tewari, President, Marketing at Usha International, on the brand’s new range of fans and campaign featuring the Formula 1 racer 

Noel Dsouza Aug 14, 2019 8:59 AM

Kenneth Keymer Isobar

Keymer, Senior Copywriter, Isobar talks about breakthrough campaigns he has been a part of, the digital world and what he has learnt so far

Noel Dsouza Aug 13, 2019 3:34 PM

Transroute Media

Vaidya, Director, Transroute Media Pvt. Ltd, shares insights on the new venture that will go live on August 15 in partnership with Uber

Noel Dsouza Aug 12, 2019 8:46 AM

Personalization in Advertising

Ad industry experts share insights on the importance of personalisation in ad campaigns

Noel Dsouza Aug 12, 2019 7:57 AM

Marzin

In a keynote session at exchange4media's Media ACE Awards, Marzin R Shroff Managing Director, CEO, Eureka Forbes Ltd, shared insights on the awards entries and jury's selection process

Noel Dsouza Aug 7, 2019 8:31 AM

Varun Advertising is Dead

Varun Duggirala, Co-founder, Content Chief, The Glitch, shares insights on the IVM podcast, the TG of the show and plans going forward

Noel Dsouza Aug 5, 2019 8:41 AM

FMCG and Ai

Marketers can use a live match score, weather and other dynamic elements to change the way ads are being showcased to potential users, say industry experts

Noel Dsouza Aug 2, 2019 8:25 AM

Copywriting

Creative Heads say in this digital age copywriting is about keywords and real-time content but human creativity still triumphs and one needs to adapt with the evolving media environment

Noel Dsouza Aug 1, 2019 8:37 AM

Kantar

K Ramakrishnan, MD, South Asia, Kantar World Panel, shares with us his insights on the findings revealed at Consumer Connections 2019 

Noel Dsouza Jul 26, 2019 8:45 AM

Consumer Neuroscience

Experts on how ‘consumer neuroscience’ can help understand consumers' conscious and non-conscious engagements and enable brands to create impactful campaigns

Noel Dsouza Jul 25, 2019 8:20 AM

Millie Bobby Brown Team Galaxy

Samsung's new digital campaign #TeamGalaxy, featured Millie Bobby Brown, virtual influencer Lil Miquela, 2-time Grammy-nominated DJ & producer Steve Aoki, and professional gamer Ninja

Noel Dsouza Jul 22, 2019 8:12 AM

Sahil Shah

Shah, EVP, Operations & Media, WATConsult, shares his experiences and learnings as he completes 10 years at WATConsult

Noel Dsouza Jul 19, 2019 8:20 AM

millenials

Brand experts say that the millennial consumer is looking for something that is more long-term, gratifying and value-driven

Noel Dsouza Jul 18, 2019 8:17 AM

EORS Myntra

Puneet Kapoor, Executive Creative Director, McCann Bangalore, shares the challenges and the excitement behind the making of the campaign

Noel Dsouza Jul 16, 2019 8:37 AM

Brand Advocates

Brand leaders share insights on how to create an impactful consumer connect through brand advocates

Noel Dsouza Jul 15, 2019 8:49 AM

Kantar

Kantar team shares insights on CX+ India Retail Banking Report 2019 released on Thursday

Noel Dsouza Jul 12, 2019 8:20 AM

Audacious Marketing

Industry experts talk about the trends of Audacious Marketing and why it should be exercised with a sense of responsibility and respect for censorship

Noel Dsouza Jul 10, 2019 8:59 AM

Bharat Khatri

Khatri, Country Lead, Xaxis India, shares insights on programmatic advertising, AI and the change in the Indian advertising industry

Noel Dsouza Jul 9, 2019 8:32 AM

Mahindra Rise

Nayer, CMO, Group Corporate Brand, Mahindra & Mahindra, on how the #NurtureYourCuriosity campaign is integrated with a curiosity test to keep consumers engaged

Noel Dsouza Jul 4, 2019 8:24 AM

Advertisment

Advertisment

Advertisment

Advertisment