Authors
Noel D'souza is a reporter that covers the advertising beat. From reviewing ad campaigns to profiling people like creative chief officers and CEO's of ad agencies.
Abhishek Gupta, CMO, Edelweiss Tokio Life Insurance discusses the brand's new campaign, revenue generated in the recent quarters and marketing strategies for BFSI brands
OOH experts spell out the potency of an omnichannel approach and the work done by them for brands using the consistent targeting approach
Noel Dsouza Mar 1, 2021 8:30 AM
Adarsh Nair, Chief Product Officer, Airtel, talks about the ad tech platform that they have launched
Noel Dsouza Feb 25, 2021 8:54 AM
Industry experts discuss the big return of retail brands on radio after an encouraging Q3 following the pandemic lull
Noel Dsouza Feb 25, 2021 8:26 AM
Vivek Srivatsa, Head- Marketing, Passenger Vehicles Business Unit, Tata Motors, discussed the marketing strategy for all-new SUV Safari and the impact expected from its launch
Noel Dsouza Feb 23, 2021 7:57 AM
DOOH experts share their views on the rising trend of QR codes and how they can help in conceptualizing personalized content for consumers
Noel Dsouza Feb 22, 2021 8:31 AM
After an encouraging Q3, industry experts say that a 60-80% recovery rate is expected for Q4 revenue filings
Noel Dsouza Feb 17, 2021 8:44 AM
Radio industry leaders opine that revival of economic activities in smaller and medium-sized markets post unlock was one of the major reasons for the growth
Noel Dsouza Feb 17, 2021 8:28 AM
Industry leaders say the trend of digital IPs that saw a rise in the pandemic will continue, but on-ground activations will see a spur in the coming months
Noel Dsouza Feb 12, 2021 8:53 AM
OOH leaders say that location and consumer insights are available with the billboard industry but the only cause for concern is presumed vs definite data
Noel Dsouza Feb 8, 2021 9:06 AM
Ruchika Varma, CMO, Future Generali India Insurance said that their media and marketing strategies always follow consumer behaviour and this campaign series is no different
Noel Dsouza Feb 4, 2021 8:17 AM
The move will enable media owners and clients to play a small part in popularising various public service initiatives, said a city-based OOH player
Noel Dsouza Feb 3, 2021 8:22 AM
Experts from both media sectors said that the stock market’s reaction with a positive jump is a good sign for the advertising industry as a whole
Noel Dsouza Feb 2, 2021 8:40 AM
Experts say that the two categories contribute around 30% of the media spends on OOH and this is expected to increase significantly
Noel Dsouza Jan 29, 2021 8:19 AM
Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and find ‘elegant’ solutions for their campaigns
Misbaah Mansuri & Noel Dsouza Jan 27, 2021 8:48 AM
After a massive dent in advertising in the first half of the year, just a marginal drop in the second half shows a recovery during the unlockdown period, states the TAM AdEx: Mirroring Y2020 report
Noel Dsouza Jan 25, 2021 8:23 AM
e4m spoke to Mayura Shreyams Kumar, Director, Digital Business, Mathrubhumi Group & Naveen Sreenivasan, Head Media Solutions, TRD, Mathrubhumi Group about the relaunch of Club FM
Noel Dsouza Jan 22, 2021 8:31 AM
Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster
Misbaah Mansuri & Noel Dsouza Jan 22, 2021 8:23 AM
The report centres on understanding the advertising trends compared to the past 5 years, monthly trends, top spenders, city and state contribution on radio ads
Noel Dsouza Jan 21, 2021 8:41 AM
Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow
Noel Dsouza Jan 21, 2021 8:29 AM
