Authors

Noel D'souza is a reporter that covers the advertising beat. From reviewing ad campaigns to profiling people like creative chief officers and CEO's of ad agencies.

Anil Mathur?blur=25

Anil Mathur, Chief Operating Officer, Godrej Interio shares insights on the new campaign featuring Sonu Sood, the brand's marketing strategies and plans going forward

Noel Dsouza 1 day ago

PMAR on Radio?blur=25

Industry pundits discuss Pitch Madison Advertising Report 2020’s findings on the radio sector

Noel Dsouza Feb 18, 2020 8:23 AM

Reebok?blur=25

A look at how the fashion-forward sportswear brand sprinted ahead of the competition with its unique marketing mantra and influencers who align with the brand's voice

Noel Dsouza Feb 17, 2020 8:50 AM

Gayatri Ojha?blur=25

Gayatri Ojha, Vice President, OEM Business, Total India, shares what she's looking forward to as part of the jury for e4m OOH 40 Under 40 Awards

Noel Dsouza Feb 13, 2020 12:48 PM

Mortein SMART?blur=25

Sukhleen Aneja, CMO & Marketing Director, RB Hygiene Home South Asia, says the brief for Havas Creative was getting consumers to upgrade to a smarter choice - a smarter way to protect

Noel Dsouza Feb 13, 2020 8:37 AM

Jaikishin Chhaproo?blur=25

Chhaproo, Head of Media & PR, Personal Care Products Business Division, ITC, one of the members of the jury for e4m OOH 40 Under 40 Awards, talks about the trends and challenges in the OOH sector

Noel Dsouza Feb 12, 2020 8:37 AM

Ricky Singh ka VYRL countdown?blur=25

The newly-launched indie music countdown show supports non-film music artist and draws in regional brands who want to connect with youth TG

Noel Dsouza Feb 10, 2020 8:33 AM

Bacardi Logo?blur=25

A look at how Bacardi became synonymous with great music experience in India by partnering with the right kind of musicians to advocate their brand message

Noel Dsouza Feb 10, 2020 7:50 AM

Vritti Magh Mela 2020?blur=25

Rajesh Radhakrishnan, CMO & Founder-Director, Vritti Solutions, shares insights on the OOH brand activations for Allahabad’s Magh Mela 2020 and the impact brands will garner from the congregation

Noel Dsouza Feb 5, 2020 8:41 AM

Hotstar The Office campaign CupShup?blur=25

Sanil Jain, Co-founder of CupShup takes us through the campaign's insights, touchpoints and impact garnered for the OTT platform

Noel Dsouza Feb 4, 2020 8:29 AM

DOOH in Mumbai?blur=25

As the Mumbai government considers lifting restrictions on DOOH in the city, industry experts believe the decision will help the DOOH space flourish and instil growth for agencies

Noel Dsouza Jan 31, 2020 8:08 AM

Ketan Lakhani?blur=25

Lakhani, Director of Orienta Cine Advertising, speaks about how his agency has expanded to 15 branches across the country and the trends & challenges in the OOH industry

Noel Dsouza Jan 29, 2020 8:15 AM

In-Flight Advertising?blur=25

OOH players share their thoughts on the Global Inflight Market report 2020 and how in-flight media options create customised solutions to maximise consumer experience

Noel Dsouza Jan 28, 2020 8:30 AM

Gurpreet Singh?blur=25

Gurpreet Singh, Head Marketing, United Breweries shares insights on the partnership with the Indian Derby, its new campaign and more at the announcement of Kingfisher Ultra Derby’s 5th edition

Noel Dsouza Jan 27, 2020 8:27 AM

Swiggy Creative?blur=25

Industry experts say that Swiggy's take on Zomato while being cheeky brings out the fact that they have larger mindshare in the food tech space

Noel Dsouza Jan 23, 2020 8:33 AM

Purple Focus?blur=25

Acharya, Founder & CEO, Purple Focus Pvt. Ltd tells us how his agency has grown, campaigns curated by them and more

Noel Dsouza Jan 22, 2020 12:33 PM

Vritti iMedia?blur=25

Vritti iMedia an OOH player came out with niche brand activations for Sapat Tea during regional festivals

Noel Dsouza Jan 20, 2020 8:57 AM

Jayesh Yagnik?blur=25

Jayesh Yagnik, Chief Operating Officer, MOMS Outdoor Media Solutions shares insights on Programmatic DOOH, the work the agency has done in that space and his outlook for the OOH Industry for 2020

Noel Dsouza Jan 16, 2020 9:29 AM

FCB Ulka OOH?blur=25

Dhruv Jha, General Manager, IPG Mediabrands, shares about FCB Ulka’s long association with the Mumbai Police department, doing their OOH campaigns and bolstering their image

Noel Dsouza Jan 15, 2020 9:26 AM

Atin Gupta?blur=25

Gupta, CEO, Atin Promotions & Advertising, shares insights on how his company has grown and trends that will drive the OOH industry forward

Noel Dsouza Jan 14, 2020 9:37 AM